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Today, it’s more important than ever for businesses to leverage data, gaining valuable insights into the business and a better understanding of customers. But integrating...

Looker Studio is a free tool offered by Google, which is designed to help you monitor key performance metrics. To do this effectively, you need...

If you are in business, it’s essential to come up with a way of measuring your commercial efforts.  After embracing a digital transformation, the data...

Artificial Intelligence and Big Data are terms that have been around for many years. Despite this, the complexity that comes with both of these areas...

A wide spectrum of media outlets and channel fragmentation provide mobile users with an abundance of choices to receive news and enjoy entertainment. Despite the...

To stay profitable and competitive, a business needs to innovate and develop. This is why so many successful companies have digital transformation strategies. When it...