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What is a Composable CDP (CCDP) and why you should migrate to it?Learning more about your customers is vital in today’s data world. You can use this information to improve your sales with targeted marketing, identify the most profitable demographics, and generate insights to help you strengthen your business.The problem is that all this data is scattered across multiple sources....

Hong Kong, renowned as the leading city for ultra-rich individuals according to the World Ultra Wealth Report 2023, stands as a vibrant and dynamic hub of wealth and opportunity. Boasting a thriving economy and strategic location, it magnetizes affluent individuals from all corners of the globe. The combined insights from Citibank and HSBC reveal a fascinating statistic: 1 out of...

Data analysis has become fundamental to businesses in today's world, allowing them to understand and gain a competitive advantage in their markets. Businesses today require powerful analytics tools to help them make sense of the massive amounts of data generated daily. Google Analytics 4 (GA4) is an effective system that helps companies gain deep insights about their customers, enhance their...

Taiwan has risen to rank as the first-wealthiest country in terms of net financial assets per capita, the Allianz Global Wealth Report 2022 said. Many Taiwanese rich families are engaging in professional help to preserve their wealth and expand investment opportunities overseas. Mr Abner Koh, executive director at BDO Tax Advisory, shared to The Straits Times that BDO is observing...

AI has been around for a while but with the new development of Generative Artificial Intelligence (GAI), creating new AI images couldn’t be easier. It only came to prominence a few years, and with the creation of ChatGPT, the movement is in momentum. Since then, it has been revolutionizing the world. Most prominently, it’s changed the way that content is...

The advertising world has become more competitive than ever. The best part is that AI image generator tools make it easier than ever to create compelling visuals, so your campaign stands out. Let’s look at some of the ways this technology will change the lives of advertisers forever. Table of Contents How AI Image Generators are Changing Modern Marketing The...

The business world is more competitive than ever. But what makes one business more successful than the other? The answer? Leverage new data technologies. In fact successful businesses today use tools and services from global data platforms to gain valuable insights & source data into their business.This sounds complex. It's not. All it means is acquiring and analyzing data to...

Today, it’s more important than ever for businesses to leverage data, gaining valuable insights into the business and a better understanding of customers. But integrating data from all types of sources can be very complex and there are so many. This is why Looker Studio is so important, allowing you to bring all your data into one place.  But to...

Looker Studio is a free tool offered by Google, which is designed to help you monitor key performance metrics. To do this effectively, you need some way of filtering through the data. In this Looker Studio filtering guide, we’ll explore what this feature is and how to use it effectively. Table of Content Why Do You Need to Control Data...

If you are in business, it’s essential to come up with a way of measuring your commercial efforts.  After embracing a digital transformation, the data may be overwhelming and without the right tools, you may just get lost in the data. There are many tools out there that allow you to organize the data but Looker Studio is a free...

Artificial Intelligence and Big Data are terms that have been around for many years. Despite this, the complexity that comes with both of these areas has meant that most businesses acknowledge that they are farther along in adoption than they would like; and recognize that these areas pose a risk to their companies future success.So, what is AI in the...

A wide spectrum of media outlets and channel fragmentation provide mobile users with an abundance of choices to receive news and enjoy entertainment. Despite the blooming of social media and discussion forums, TV, news and entertainment apps remain a mainstay. The fierce competition and the enormous fragmentation of audience usage, time and behaviour appear to be an insurmountable challenge to...