Through “VIP - Vpon Infinitive Prospect” process, Vpon accumulates, proceeds, and optimizes data continuously in Asia. Powered by machine learning, the data can formulate segmentation model, and hence
optimize mobile marketing strategy through programmatic buying and real-time bidding (RTB) engine to maximum return on investment (ROI) for Vpon's clients. After campaigns, the refined data and predictive model will also be ingested into Vpon's database, resulting in an infinite loop to drive transactions even more effectively.
