June 2021 - Vpon

Press Release

Vpon’s Strategic Partnership with Miaozhen: Advancing Effective Data-Driven Targeting to Tap into Booming Asia Market

Posted on 2021-06-292021-06-25 by vpon

Vpon Big Data Group (“Vpon”) has officially announced its strategic partnership with Miaozhen Systems, China’s leading third-party data service provider. This partnership aims to advance data-driven marketing strategies to accelerate healthy data development and seize new business opportunities in Asia-Pacific.

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News Update, News Update 2021

【Success Stories】Automotive Industry Growing Against the Tide

Posted on 2021-06-242021-11-16 by vpon

24
Jun

The global automotive industry experienced a significant downtrend last year, but Taiwan’s automotive market recorded the highest growth rate within the past five years.

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News Update, News Update 2021

Unveiling the Expansion Strategy for Exporting Agricultural, Fishery and Food Products – The Relationship between Inbound Traveling and Export Growth

Posted on 2021-06-232021-07-27 by vpon

23
Jun

During the ministerial conference held in last November, Japan’s government has proposed its export strategy for 2021. Surprisingly, Hong Kong is also mentioned as the top export destination of Japanese products.

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News Update, News Update 2021

Brace for change! How does Vpon navigate the impact of the privacy-first world?

Posted on 2021-06-212021-07-29 by vpon

21
Jun

Apple’s recent iOS 14.5 update has brought digital industry into the new era of de-identification. Facing the urgent need to pivot post-IDFA ad targeting strategies, marketers and advertisers are seeking eagerly for alternative solutions.

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News Update, News Update 2021

Impact on Consumer Behavior changes under the COVID-19 pandemic (Taiwan)

Posted on 2021-06-082021-07-29 by vpon

08
Jun

This time, Vpon has the honor to talk to financial media specialist “Money Magazine Taiwan” and collaborate in analyzing changes in consumer behavior under the pandemic in 2020.

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Press Release

Vpon partners with Hivestack to Advance Data Driven DOOH Targeting in Hong Kong and Taiwan Markets

Posted on 2021-06-082021-06-07 by vpon

Vpon Big Data Group has recently joined partnership with Hivestack, the global ad tech leader in programmatic digital out of home (pDOOH) advertising. This partnership brings together Vpon’s extensive location data with the targeting and measurement capabilities of Hivestack’s demand side platform (DSP), which allows Hivestack’s advertising clients to deliver contextually relevant out of home messaging to different segments of consumers in Hong Kong and Taiwan.

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Media Coverage, Media Coverage 2020

《Vpon X Global Views Monthly》New Install Rate of Google Meet Rocketed to a New Height

Posted on 2021-06-072021-07-28 by vpon

07
Jun

Vpon collaborated a second time with Global Views Monthly on sharing overall app trend leveraging Vpon’s AppVois platform. Owing to Taiwan’s national Level 3 COVID-19 alert, the news peels back the changes in Taiwanese’s App usage behavior.

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