June 2021

Vpon Big Data Group (“Vpon”) has officially announced its strategic partnership with Miaozhen Systems, China’s leading third-party data service provider. This partnership aims to advance data-driven marketing strategies to accelerate healthy data development and seize new business opportunities in Asia-Pacific.

The global automotive industry experienced a significant downtrend last year, but Taiwan’s automotive market recorded the highest growth rate within the past five years.

During the ministerial conference held in last November, Japan’s government has proposed its export strategy for 2021. Surprisingly, Hong Kong is also mentioned as the top export destination of Japanese products.

Apple’s recent iOS 14.5 update has brought digital industry into the new era of de-identification. Facing the urgent need to pivot post-IDFA ad targeting strategies, marketers and advertisers are seeking eagerly for alternative solutions.

This time, Vpon has the honor to talk to financial media specialist “Money Magazine Taiwan” and collaborate in analyzing changes in consumer behavior under the pandemic in 2020.

Vpon Big Data Group has recently joined partnership with Hivestack, the global ad tech leader in programmatic digital out of home (pDOOH) advertising. This partnership brings together Vpon’s extensive location data with the targeting and measurement capabilities of Hivestack’s demand side platform (DSP), which allows Hivestack’s advertising clients to deliver contextually relevant out of home messaging to different segments of consumers in Hong Kong and Taiwan.

Vpon collaborated a second time with Global Views Monthly on sharing overall app trend leveraging Vpon’s AppVois platform. Owing to Taiwan’s national Level 3 COVID-19 alert, the news peels back the changes in Taiwanese’s App usage behavior.