As digital and physical worlds merge, brand–consumer interactions are rapidly evolving. Online-to-Offline (O2O) marketing is no longer optional, it’s now essential for business success. In our previous article ‘Unlocking the O2O Marketing Journey’, we covered the basics of O2O and how it works. This article goes further, exploring how O2O is expanding across industries and …
From Clicks to Bricks: 2025 O2O Marketing Trends Read More »
Leveraging Unique AI Technology and Data Advantages to Support Cross-border Business and Drive Further Growth in Asian Markets Vpon Holdings Inc. (HQ: Shibuya, Tokyo; Representative Director, President and Group CEO: Yoshitaka Shinohara, hereinafter referred to as “Vpon”), Asia’s leading AI big data company, today announced the completion of a new funding round. This Series B round …
Reverse ETL is a data integration concept that represents a pivotal shift in the importance of data management. Before, data was only accessible to data teams, but with the new approach of the reverse ETL pipeline, data is made accessible to even the nontechnical departments of the business. Unlike traditional ETL pipelines, which focus on …
In today’s digital era, customers crave personalized experiences. Omnichannel marketing provides consistent brand experience across all touchpoints by integrating online, offline, mobile devices, and social media. Through a Composable Customer Data Platform (CCDP), businesses can integrate data from multiple sources to create a 360-degree customer profile. This enables them to deliver personalized messages and offers, …
In the modern world, businesses aim for speed, innovation, flexibility, and scalability using innovative microservices technology to create a smooth customer experience. But how can companies take a more modular & omnichannel approach to make the best-personalized customer experiences? Today, businesses can use composable commerce based on the MACH architecture to create that customized experience …
Vpon’s founder and CEO, Mr. Victor Wu, officially resigned from his position as Chairman of the Board and CEO on October 1st. Mr. Yoshitaka Shinohara, the current Group CSO (Chief Strategy Officer) and General Manager of Vpon Japan, will succeed him. Mr. Shinohara will further promote Vpon’s expansion in the Japanese market and accelerate the …
Vpon Founder and CEO Victor Wu Resigns, Yoshitaka Shinohara Succeeds as New CEO Read More »
AI Data-Driven Personalized Experience We are delighted to announce that Vpon has received the “Digital Transformation of the Year – Excellence Award” at the “BUSINESS GOVirtual Tech Awards Ceremony 2024” organized by BUSINESS GOVirtual last week. This recognition acknowledges our achievements in cutting-edge business applications in artificial intelligence, big data and advertising. We would like …
What is a Composable CDP (CCDP) and why you should migrate to it? Learning more about your customers is vital in today’s data world. You can use this information to improve your sales with targeted marketing, identify the most profitable demographics, and generate insights to help you strengthen your business. The problem is that all …
What Is a Composable CDP (CCDP) and Why Should You Migrate to It? Read More »
Empowering Businesses with Next-Level Data Solutions for Enhanced CX [Bangkok, 7 March 2024] – Vpon AI Big Data Group, a pioneering force in AI big data analytics, and dentsu, one of the largest global marketing and advertising agency networks, are excited to announce a strategic partnership to revolutionize hyper-personalization experiences through data activation. This transformative …
Hong Kong, renowned as the leading city for ultra-rich individuals according to the World Ultra Wealth Report 2023, stands as a vibrant and dynamic hub of wealth and opportunity. Boasting a thriving economy and strategic location, it magnetizes affluent individuals from all corners of the globe. The combined insights from Citibank and HSBC reveal a …
【Vpon Insights】A Glimpse of Wealthy Hong Kong People Read More »
Data analysis has become fundamental to businesses in today’s world, allowing them to understand and gain a competitive advantage in their markets. Businesses today require powerful analytics tools to help them make sense of the massive amounts of data generated daily. Google Analytics 4 (GA4) is an effective system that helps companies gain deep insights …
Unleashing the Power of Data: Mastering Data Analysis with Google Analytics 4 Read More »
Taiwan has risen to rank as the first-wealthiest country in terms of net financial assets per capita, the Allianz Global Wealth Report 2022 said. Many Taiwanese rich families are engaging in professional help to preserve their wealth and expand investment opportunities overseas. Mr Abner Koh, executive director at BDO Tax Advisory, shared to The Straits …
【Vpon Insights】A Glimpse of Affluent Taiwanese people Read More »
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