Victor Wu, Founder and Chief Executive Officer of Vpon, has recently been invited by Global View Monthly to share his 12-year experience in the digital industry. He witnessed big data development in Taiwan from the beginning and how its development has scratched to cross-nations.

Victor Wu, Founder and Chief Executive Officer of Vpon, has recently been invited by Global View Monthly to share his 12-year experience in the digital industry. He witnessed big data development in Taiwan from the beginning and how its development has scratched to cross-nations.

Behaviors of mobile users reflect the epitome of modern people’s lifestyle. Vpon, by analyzing DMP mobile data, unveils the change of mobile usage during the coronavirus pandemic. We also observe the change of user behavior under big incidents through app popularity and location-based data.

Due to the recent COVID-19 outbreak, it has posed significant changes in the mobile economic growth. Our recent data insights report reveals that the App users in the “daily shopping category”, “entertainment category”, and “news category” have the highest percentage growth while we have seen notable decline in the “travel category” after the outbreak. A surprising results have seen that the download rate of “video conferencing App” has a triple digit growth as more people work from home to avoid cluster infection occurred in workplace.

Our Founder and CEO, Victor Wu, was invited to attend as a panel speaker at the Data Application Forum organized by National Development Council to share his insights and practical tips on Big Data application with industry experts. Not only the Founder of Taiwan AI Academy, Dr. Chen Shengwei, shared his experience on the rapid advancement of Big Data and AI technology but top-notch speakers from medical & health care, retail and government also demonstrated on how they use data analytics to enable them with actionable insights in achieving their project goals.

Vpon HK Olympics Annual dinner was celebrated yesterday at The Park Lane Hotel with excitement and joy. Echoing the 2020 Japan’s Olympics’ theme, the biggest sporting event in our Japan market, we prepared not only our dress code and venue setting to align with the theme but the series of fun game also exerted Olympics motto defining “Faster, Higher and Stronger”. We wish to grow even bigger with all Vponers together in 2020!

We are thrilled to have been crowned as the winner of Gold award in the “Best Data-Driven Marketing Campaign” category with Citibank’s Acquiring New Customers Using Big Data Analytics campaign at the award presentation held in Taipei yesterday jointly organized by Taiwan Advertiser Association and Brain Magazine. We also scooped home with a Bronze award in the “Best Data Company of the Year” category, adding impressive recognition to Vpon’s long list of exceptional achievements.

Our Chief Operating Officer, Arthur Chan, has joined EY Digital Strategy and Transformation Seminar 2020 – The New Wave of Innovation as one of the keynote speakers at the seminar, to share useful insights and practical case studies of adopting Big Data in the fast-changing business environment.

Our Chief Operating Officer, Arthur Chan, has been featured in a recent exclusive interview with TechOrange to share his insights on the common traditional digital marketing approach that clients often adopt to reach its defined target audience. Like many aspects of marketing, it involves a lot of resources in the repeated trial and error process resulting in significant increase in marketing cost and eventually decrease labor efficiency. Clients should begin adopting the use of Big Data analytics in defining the right audience segment and make better business decision which ultimately enable continuous business growth.

Victor Wu, Founder and CEO of Vpon, has been featured in a recent interview with Chinatimes.com to share how Vpon has successfully began using advanced data analytics to monetize the data itself from the advertising market to entering the Japan market with big data processing in inbound tourism.

In addition, Victor also shared his views on the current market trend, including the necessity of exploiting comparative advantages being a niche market player in Taiwan, for example, being a third-party provider of data licensing allowing global data to be exchanged in Taiwan especially tapping into a niche market through market segmentation to compete with multinational enterprises.

Vpon Taiwan has invited students from the Youth Leadership Program to enjoy a guided tour of the company as to gain more in-depth knowledge about our big data industry this afternoon. Our Chief Executive Officer and Founder, Victor Wu, shared his entrepreneurial experience from his vision to starting up Vpon and gave valuable suggestions to the youngsters on pursuing their career progression in the big data field.