January 2020

Vpon HK Olympics Annual dinner was celebrated yesterday at The Park Lane Hotel with excitement and joy. Echoing the 2020 Japan’s Olympics’ theme, the biggest sporting event in our Japan market, we prepared not only our dress code and venue setting to align with the theme but the series of fun game also exerted Olympics motto defining “Faster, Higher and Stronger”. We wish to grow even bigger with all Vponers together in 2020!

We are thrilled to have been crowned as the winner of Gold award in the “Best Data-Driven Marketing Campaign” category with Citibank’s Acquiring New Customers Using Big Data Analytics campaign at the award presentation held in Taipei yesterday jointly organized by Taiwan Advertiser Association and Brain Magazine. We also scooped home with a Bronze award in the “Best Data Company of the Year” category, adding impressive recognition to Vpon’s long list of exceptional achievements.

Our Chief Operating Officer, Arthur Chan, has joined EY Digital Strategy and Transformation Seminar 2020 – The New Wave of Innovation as one of the keynote speakers at the seminar, to share useful insights and practical case studies of adopting Big Data in the fast-changing business environment.

Our Chief Operating Officer, Arthur Chan, has been featured in a recent exclusive interview with TechOrange to share his insights on the common traditional digital marketing approach that clients often adopt to reach its defined target audience. Like many aspects of marketing, it involves a lot of resources in the repeated trial and error process resulting in significant increase in marketing cost and eventually decrease labor efficiency. Clients should begin adopting the use of Big Data analytics in defining the right audience segment and make better business decision which ultimately enable continuous business growth.