Vpon, a leading big data company in Asia focused on big data analytics capability built with cutting-edge technology in delivering data-driven mobile advertising solutions, today announced that the company is now officially certified in the Interactive Advertising Bureau (IAB) Tech Lab Open Measurement Software Development Kit (OM SDK) initiative. New update is expected to be launched by the end of August.
IAB Tech Lab’s OM SDK was first launched in April 2018 which is designed to facilitate third-party viewability and verification measurement for ads served to mobile app environments without requiring their own SDK. It simplifies and adds efficiency to the process that had previously involved with numerous SDKs across different advertisers using different third parties while everyone can now benefit from using only one shared SDK for easy ad verification and viewability measurement purpose.
The OM SDK certification significantly benefits both advertisers and app publishers in the long run. On the demand side, the OM SDK takes transparency and measurement to the next level by enabling the independent, third-party measurement reporting of their choice, so advertisers could confidently and more easily buy mobile app inventory while enjoying their favorable metrics.
On the publisher side, the OM SDK creates greater trust among advertisers who are looking to run ads on a particular app and assures that their mobile ads are being viewed by real people and reaching the right audiences. In addition, with one shared SDK, app developers and publishers can expect their app to run more efficiently.
“We are honored to receive the OM SDK certification from IAB Tech Lab, enabling Vpon to provide more measurable supply and increase greater transparency which makes it beneficial for both advertisers and publishers. At our core, we truly believe that our goal is to support the sustainable development of the industry, and with the adoption of the OM SDK, we continue our mission to build a better industry,” said Vpon’s Chief Operating Officer, Arthur Chan.
About Vpon Big Data Group
Vpon is a leading big data company in Asia focused on big data analytics capability built with cutting-edge technology with an extensive media reach over 900 million of mobile devices across Asia in delivering data-driven mobile advertising solutions. Through the technology of machine learning and artificial intelligence, Vpon has built models to obtain behaviour data and market trends, which allow advertisers to optimise mobile marketing campaign performances. Headquartered in Taiwan, Vpon was established in 2008 and is currently operating in seven locations in Asia Pacific, including Hong Kong, Shanghai, Taipei, Singapore, Thailand, Tokyo and Osaka.