Multiple Data Sources
- Third-Party Data Intelligence: Powering Sharper Strategic Decisions
Granular Data Analytics: 360° Audience Understanding
In the data-driven era, Vpon brings unparalleled value to businesses with our unique third-party data. This data covers offline consumption (spending patterns), active cities and regions (geographic location), ad engagement (interest preferences), app usage (installation behavior), and macro trends (open data), providing multi-dimensional and comprehensive consumer insights. This helps you fully understand your customers’ online and offline behavioral preferences and identify market opportunities. Strict data management and advanced encryption technologies ensure information security and data legitimacy, further enhancing the data’s granularity.
Leveraging AI technology and diverse data integration, Vpon optimizes predictive models and creates a comprehensive audience profile, enabling businesses to precisely assess key revenue-driving metrics. This combination of integration and precision makes Vpon’s third-party database a crucial tool for businesses to develop high-quality strategies, tap into untapped markets, and maintain a competitive advantage.
7 Specialized Data Sources: Next-Level Marketing Intelligence
Foot Traffic Data
Foot Traffic Movement Intelligence
and Hotspot Analysis
Vpon’s Foot Traffic Data includes changes in traffic flow in different regions and at different time periods. Through analysis, we can further understand crowd hotspots and movement trajectories, thereby assisting in store location selection in business districts and evaluating the effectiveness of activities.
Cross-Border Foot Traffic Data
Cross-Border Tourism Trends
and Economic Value
By leveraging Cross-Border Foot Traffic Data covering multiple Asian countries, Vpon provides in-depth insights into the movement and stay behaviors of global travelers, supporting governments and compaines accurately grasp tourism trends, optimize decision-making, andmaximize tourism revenue.
POI Data
Geolocation Analytics
and Visit Intelligence
POI data (Point of Interest) is information about locations on a map that have specific meanings, such as landmarks, parks, and other attractions. POI data can add value to foot traffic and consumption data, identifying preferred locations for visitors.
Consumption Data
Shopping Preference Analysis
and Retail Sales Insights
Based on electronic invoice data and combined with government open data for correction, it can accurately estimate the sales status of each region, time period, store and item, further understand the audience profile and consumption preferences, and help businesses grasp market trends and optimize marketing strategies.
App Data
Mobile App Trends
and Consumer Interest Insights
Gaining access to mobile app usage data can help compaines clearly compare their market performance with competitors and gain insights into audience preferences, supporting product optimization and targeted marketing, thereby increasing return on investment and growth opportunities.
Open Data
Multi-Dimensional
Open Data Integration
Vpon possesses diverse, high-quality data, combined with powerful processing capabilities and AI technology, to accelerate the integration of multi-source data and improve analytical efficiency, transforming it into concrete market insights and decision-making basis.
Price Comparison Data
Shopping Intent and Decision Insights from Search Behavior
Through daily integration of search behavior from hundreds of Taiwan e-commerce platforms—tens of millions of product searches—we capture the crucial last-mile consumer decision data. These price comparisons reveal instantly popular products and price sensitivity, accurately mapping target audience needs. This data is a key tool for understanding shopping intent and optimizing advertising delivery and product strategies.
Seven Data Sources! Cross-dimensional integrated analysis delivering comprehensive market insights.
Vpon Audience Data Segment
Accurately Target, Understand Your Audience, and Reach High-Potential Customers
As global privacy regulations tighten, Vpon’s third-party data delivers multi-dimensional, granular intelligence that helps brands complete audience profiles, optimize predictive models, and precisely target high-potential customers, thereby maximizing marketing ROI in the privacy-first era.
Vpon’s Audience Segment integrates four key dimensions: app preferences, location information, device data, and consumer data, helping brands comprehensively profile their target audience’s behavior. Over 300 predefined audience segments are available, covering 13 major industries, including finance, beauty, retail, and automotive, allowing for the rapid application of thousands of demographic profiles. Flexible custom segments are also available, allowing businesses to tailor optimal targeting criteria to their specific needs. If a clear direction is lacking, Vpon, drawing on our experience serving over 1,500 clients, can provide tailored recommendations to ensure precise and effective marketing campaigns.
By deeply analyzing the groups with the best conversion rates through audience insight reports, brands can optimize the CRM cycle between new and existing customers, ultimately driving superior advertising effectiveness and business growth.
Empowering Brand Growth Through Data
Audience data includes predefined audience segments and audience insight reports generated by Vpon’s data and other data partners.
