• Data Management Guidebook: Enhancing ROI Through An Advanced Loyal Customer Management

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Data Management Guidebook: Enhancing ROI Through An Advanced Loyal Customer Management

May 12, 2017 – Hong Kong, Hong Kong

According to the Pareto Principle, 20% of your customers represent 80% of your revenues. This guidebook shows you how the Data Intersection of the RFM model identifies the MOST loyal and valuable customers and further help you achieve a better ROI.

The Problems of Current Customer Data  Management Strategy:

– Simple definition of loyal and valuable customers
– Channel evaluation solely focus on the revenue generation 
– Overlooking the interrelationship between customer behavior and channel characteristics


You will get:

– How the Data Intersection of the RFM Model identifies valuable loyal customers in a deeper level
– Visualization dashboards demonstrate the data analysis
– 3 essential tools to actualize the RFM results