Vpon Big Data Group, a leading big data company in Asia, held a workshop entitling “Vpon Hong Kong Workshop: How Does Premium Brand Strike E-Commerce” at Eaton House on November 10.
Vpon is very honoured to receive more than 60 representatives from various groups during the workshop to share insights on how premium brands should utilize the web as a premium market. Another focus was to offer advice on designing practical and strategic solutions on how to acquire online high-value consumers in a precise and cost-effective manner.
Agenda of the Workshop
How Premium Brands Expand E-Commerce Business in China
– Mr. Ethan Law, Executive Director, ELLESHOP China
How Premium Brands Can Develop Own Digital Marketing and Acquisition Strategy
– Mr. Jackie Lung, Managing Director, Innovative Digital Media Limited
The Latest Data Technology on Locating High-Value Audience with Brand Protection
– Mr. Arthur Chan, Chief Operating Officer, Vpon Big Data Group
Panel Discussion: 360-degree Maneuvers on Digital Engagement and Execution
Panellists:
– Mr. Victor Cheng, Vice President North Asia at comScore
– Mr. Ethan Law, Executive Director, ELLESHOP China
– Mr Jackie Lung, Managing Director, Innovative Digital Media Limited
– Mr. Arthur Chan, Chief Operating Officer, Vpon Big Data Group
