Business Next Coverage | Vpon has become the Data Solution provider for Japan who sets target of 60 million foreign visitors each year by 2030

Vpon Japan has announced to provide 60 Million Asian Traveler Data and BI Tool Solutions to Japanese Government Agencies in October, 2018. The Japan National Tourism Organization (JNTO) sets target of 40 million inbound travelers by 2020 (Tokyo Olympics 2020) and 60 million by 2030.

In order to meet the target, Japan decides to focus on the travelers from Taiwan, Hong Kong and China which account for more than 85% of the inbound travelers each year. Vpon’s data solution services enable a more precise understanding of travelers visiting Japan and facilitate effective marketing approaches.

Vpon Japan offers the most complete data solution services including Data Collection, Data Analysis, Data Visualization and Data Activation to help Japan understands its potential and returning customers. A few showcases were explained through out the interview including the visitor profile data analysis for JNTO during International Travel Fair in Taipei. 3,680 visitors who traveled to Japan in the past 6 months were found and analyzed out of the total 180k visitors.

According Dr. Hood Chang, CDO of Vpon, with the 10-year collaboration between Vpon and JNTO ahead of them, Vpon is confident to provide more knowledge and effective data insights for inbound promotions next year.



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