O2O Online & Offline Traffic Platform
- From Clicks to Bricks: Boosting Customer Acquisition ROI
No More Blind Ad Spending
Performance Validation Powers Precision Marketing
Track Every Conversion: Vpon O2O Platform Delivers Precise Ad Performance and Foot Traffic Analytics
Vpon O2O online and offline traffic platform four core functions
Visualize Offline Traffic Flow
The all-in-one data integration dashboard allows you to clearly view the flow of people between online ads and actual visitors, and instantly analyze multiple observable data indicators. This helps optimize and plan advertising campaign strategies and attract target audiences more accurately.
Outline of Actual Behavior
By understanding the audience’s profile through their actual behavior, rather than just their online browsing behavior, you can have a more comprehensive understanding of the target audience’s profile and formulate marketing strategies more effectively.
Accurately Determine the Location
Compared to web browsing data that can only obtain IP addresses, Vpon leverages more accurate data to determine audience location with greater precision.
De-identified Data
Collect data in compliance with privacy regulations to ensure that the personal information of the target audience is effectively protected while obtaining accurate data for analysis.
Verifiable Traffic Data Advertising Solution
Effective Tracking × Accurate Grouping × Concrete Audience Profile
Offline Visit Effect
Increase Conversion Rate
The O2O advanced audience profile dashboard analyzes the gender, age, and interest preferences of visiting audiences, enabling brands to identify visitor characteristics and tags to facilitate the continuous acquisition of potential new customers for future visits.
While online advertising click metrics appear impressive, physical store performance shows no significant improvement. Companies invest heavily in digital advertising budgets, yet struggle to effectively demonstrate the true ROI of their advertising investments, making marketing effectiveness impossible to quantify. Without clear data support, decision-making becomes ambiguous, budget allocation lacks scientific basis, and optimizing overall marketing strategy becomes challenging
Core Challenges
Data Gap
The attribution between online ad visibility and brick-and-mortar store spending is ambiguous.
Difficulty in attribution
The attribution between online ad visibility and brick-and-mortar store spending is ambiguous.
Attribution blind spots
Unable to identify which channels, timing, or creative content drive optimal performance
Every Ad Dollar Tracked, 9x Conversion Boost
Vpon supported a major department store’s anniversary campaign by integrating online and offline data, enabling precise tracking from ad exposure to store visits. Key metrics—such as a 0.009% exposure-to-visit and 0.556% click-to-visit conversion rate—demonstrated a strong link between ad spend and foot traffic.
Consumers exposed to ads visited stores at 9x the rate of non-exposed users. Footfall analysis and audience profiling further guided data-driven marketing decisions, maximizing ROI. Through the analysis of foot traffic and the description of customer characteristics, a scientific optimization direction is provided for subsequent marketing strategies, so that every penny of advertising budget has a clear basis for investment return.
Vpon’s O2O solution delivered measurable impact and helped the brand establish an evidence-based approach to marketing in a highly competitive retail landscape.
Further reading
From Clicks to Bricks: 2025 O2O Marketing Trends
As digital and physical worlds merge, brand–consumer interactions are rapidly evolving. Online-to-Offline (O2O) marketing is no longer optional, it’s now essential for business success.
