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Vpon Big Data Group (Head office: Shinjuku-ku, Tokyo; General Manager: Yoshitaka Shinohara; hereinafter referred to as “Vpon”), which is engaged in inbound travel business (travelers visiting Japan), started providing data on 60 million travelers in the Asia Vpon possessed, primarily from Taiwan and Hong Kong, as well as their big data solutions with a specialization in inbound visitors, user analysis and BI tools to Japanese government agencies such as the Japan National Tourism Organization (JNTO). These services enable a more precise understanding of travelers visiting Japan and facilitate effective marketing approaches.

Foreign travelers are being induced to visit Japan, primarily by the Japanese Government and government agencies, while competition among different countries is intense. The Japan National Tourism Organization (JNTO) established their new digital marketing division in 2017 and started utilizing big data in order to effectively induce visitors to Japan, which are expected to reach 40 million by 2020 and 60 million by 2030.

Vpon, which has offices in Taiwan, Hong Kong, Shanghai, Tokyo and Osaka, started providing data segment of travelers visiting Japan for the purpose of activities implemented by government agencies, such as the Japan National Tourism Organization (JNTO). In the case of the Japan National Tourism Organization (JNTO), this service includes online user data analysis and a data visualization tool (Dashboard) to enhance the implementation of effective promotion of activities.

Schematic diagram of activities[Future overview]Vpon plans to offer seminars that are based on knowledge derived from activities described above, such as user analysis, and to inform interested parties at various cities about the effectiveness of utilizing data for inbound promotions.