The pandemic situation is continuously affecting the tourism industry, be it inbound or domestic travel. As Hong Kong and Taiwan are planning to reboot their travel sector, a survey including 12 tourist attractions in Shikoku is conducted to examine the “deep travel” needs of Taiwanese and Hongkonger.
- Amongst the 12 tourist attractions, Taiwanese and Hongkonger have a stronger preference for “Nikobuchi (Kōchi)” and “Angel Road (Kagawa)”.
- The difference between the “degree of interest” and “willingness to act” are significantly greater in “Naruto Vortex (Tokushima)” and “Kazurabashi (Tokushima)”.
- Upon the characteristics of the 12 tourist attractions, we classified 4 key elements that Taiwanese and Hongkonger may consider during “deep travel”, including “Openness”, “Forestry”, “Fulfilment” and “Uniqueness”.