Data Application
- Convert the Collected and Analyzed Results into Practical Actions and Decisions
- Off-Site Tagging
- Personalized Experience
Off-Site Tagging × Audience Center
Unleashing Cross-Platform Precision Marketing Excellence
Breaking down data silos and overcoming advertising platform lock-in to achieve “the right person, the right message, at the right time.”
Through off-site tagging and Vpon Audience Center, we build 360° audience profiles to comprehensively enhance personalized experiences and precision marketing.
Common Marketing Pain Points
Customer profiles are fragmented, ad placements lack precision, and lookalike audiences are difficult to target. On top of that, data lock-in across most advertising platforms makes cross-platform management challenging and hinders the creation of truly personalized experiences.
Incomplete
Profiles
Limited on-site data results in shallow marketing strategies, making it difficult to paint a complete customer picture.
Imprecise
Targeting
Resources are wasted and conversion rates remain low as ads are cast too broadly, resulting in poor ROI.
Find Lookalike
Audiences
Unable to identify potential groups similar to existing customers, limiting effective revenue growth scaling.
Platform
Lock-In
Data usage confined to single platforms, preventing comprehensive entire customer journey marketing strategies.
Driving Deeper Loyalty with Seamless Personalization
By leveraging off-site tagging, we integrate first-party member data, second-party platform data, and Vpon’s third-party data (such as POI, spending, app usage preferences, and advertising interests) to map customers’ lifestyles beyond the platform. This enables the construction of a complete 360° audience profile, uncovering hidden high-value segments and strengthening personalized marketing interactions.
Workflow Overview
Aggregate first-party member data, second-party platform data, and third-party data.
Audience Center cleanses, standardizes, and matches IDs to generate refined audience tags.
Automatically export audiences to multiple platforms including Google Ads, LINE, Facebook.
Consistent omnichannel engagement: personalized messaging and precision targeting to boost conversions.
Precisely Extending Key Touchpoints, Maximizing Advertising Performance
Driving growth through data, seamlessly extending precisely tagged audiences to all critical touchpoints, optimizing both effectiveness and efficiency.
Personalized Experience
Tailored product and content recommendations, creating seamless customer journeys.
Precision Marketing
Targeting high-value customer segments to significantly boost ad conversion rates.
Cross-Platform Reach
Breaking through data lock-in, enabling audience application across multiple channels.
Efficiency & ROI
Automated export and integration, reducing customer acquisition costs and enhancing returns.
個人化體驗
量身推薦產品與內容，打造無斷點顧客旅程。
精準行銷
鎖定高價值客群，顯著提升廣告轉化率。
跨平台觸達
突破數據內鎖，受眾可廣泛應用於多渠道。
效率與 ROI
自動化匯出與整合， 降低獲客成本、提升投報。
Empowering Brand Growth Through Data
Transform your marketing performance today and unlock unprecedented growth opportunities.
