Data Analysis & Visualization
- From Big Data to Actionable Insights: Drive Precision in Every Decision
See Data, Shape Strategy, Powerful Visualization Tools
Five Pillars of Data-Driven Insights
Audience & Customer Behavior Analysis
Describe crowd attributes, consumption patterns, and audience differences to support long-term customer management
Tourism & Foot Traffic Analysis
Comprehensively analyze visitor origins, length of stay, and itinerary routes to gain insights into popular hotspots and estimate tourism output value.
Marketing Activity Analysis
Review advertising delivery and campaign conversion results, and optimize resource allocation
Geolocation Analysis
Presents business district distribution, visit frequency, and cross-district movement paths
Mobile Device &
App Analysis
Combining big data and AI to deliver reliable device behavior and app interaction analytics.
Audience & Customer Behavior Analysis
Traffic Platform Management
One-Stop Data Insights Dashboard
All-in-One Platform for Traffic and Engagement Insights
Through the intuitive and easy-to-use full-platform traffic dashboard, you can gain in-depth understanding of user behavior and fully grasp the user situation without Google Analytics expertise. It can also be quickly imported without the need for additional ETL.
Audience segmentation Analysis
Audience Segment Dashboard
Audience segmentation Profile and Behavior Analysis
Through advanced customer segmentation analysis, we can reveal the attributes, device and advertising preferences, frequently visited locations, and consumption patterns of different groups, quickly identify high-value customer groups, and gain insights into key behaviors that influence conversions.
Consumer Personal Journey
CRM Intelligence Report
Deep Audience Insights
Audience Insight Report
Audience Insight Report (AIR) enables businesses to analyze specific customer segments, such as past purchasers of certain products. These reports reveal key characteristics including demographics, mobile usage habits, advertising preferences, frequently visited locations, app usage patterns, and shopping behaviors. With these insights, businesses can execute precise marketing strategies and measure campaign effectiveness.
Tourism & Foot Traffic
Vpon combines first-party and third-party data to deliver comprehensive tourism and foot traffic insights through big data dashboards, enabling governments and enterprises to understand traveler behavior. By integrating geographical location and foot traffic data, the platform reveals cross-regional movement patterns, commercial district potential, and high-value customer consumption behaviors. This extends to broader industry analysis across retail, dining, and accommodation sectors, estimating tourism value and helping decision-makers adjust strategies in real-time.
Tourism Analytics Dashboard
Unlock Traveler Behavior for Smarter Tourism Strategies
Tourism Value Estimation
Master Regional Features and Opportunities
By combining tourism big data with visitor foot traffic, consumption data, and government open data, we estimate the retail, dining, and accommodation revenue generated by tourist traffic in each area, as well as market trends and growth potential for popular stores and product categories. This data empowers clients to identify the top-performing districts, business types, and product categories in each industry, supporting the optimization and evaluation of tourism industry strategies.
Marketing Campaign Performance Evaluation
Through integrating diverse data sources and advanced analytics technologies, Vpon provides comprehensive marketing campaign performance insights, helping brands understand online interaction conversions, offline store visit behaviors, audience engagement, and conversion paths. This enables quantification of advertising traffic generation benefits and ROI, serving as crucial foundations for marketing strategy optimization and budget allocation. By eliminating blind advertising spending, the platform rapidly identifies high-efficiency campaign patterns and provides ongoing marketing decision optimization insights. With these analytical capabilities, Vpon delivers a reliable performance verification engine for digital marketing and future business development.
Online to Offline Foot Traffic Analysis Platform
Quantify the physical conversions brought about by online interactions and provide visual offline traffic trajectories, clearly grasp the flow of people between online advertisements and actual visitors, quantify and track the offline visit effectiveness of advertisements, provide visit values and conversion rates, and solve the problem of difficult tracking of physical advertising benefits in the past.
Online Campaign Performance Analysis
Aggregating first- and third-party data from various websites and campaigns helps brands evaluate digital marketing effectiveness and inform subsequent decision-making. Users can explore the performance of various campaigns through a user-friendly interface, conduct in-depth analysis, and optimize content strategies, precisely targeting potential audiences and driving increased user engagement.
Footfall Traffic Analysis
Integrating first-party event data with third-party location-based data helps tourism operators make more accurate decisions in digital marketing and strategic planning. After both online and offline events, dashboards provide in-depth insights into traveler behavior, enabling further optimization of marketing strategies and campaign content.
Geolocation
Geolocation Dashboard
Understand the geographical distribution trends of big data and gain insights into business opportunities
In a big data environment, location data can truly reflect user behavior. Geolocation not only clearly captures user distribution and movement trends, but also translates them into actionable insights, helping businesses optimize products, strengthen partnerships, and enhance digital marketing effectiveness.
Mobile Devices & Apps
AppVois - App Market Insight
Understand App market trends and customer preferences
Providing comprehensive mobile app market analysis, we help you understand overall industry trends, your own app’s market performance, and user preferences for other apps. These insights help app companies accurately grasp market dynamics and serve as a key basis for cross-industry collaboration and marketing strategy planning.
Mobile Device Market Trends
Understanding mobile device market trends helps you plan your events more effectively
We provide an analysis dashboard based on advertising platform audience (covering Taiwan, Hong Kong, and Macau), including mobile devices, installed App types, and advertising touchpoint and time analysis. It helps advertisers estimate ad impressions and budget allocation, and serves as a valuable reference tool for businesses and organizations to understand overall device usage environments and behavioral trends.
