We are delighted that IAB Hong Kong is entrusting Arthur with this new role, leading the mobile advertising arena along with other Committee members as to accelerate the innovation and transformation of mobile advertising in Hong Kong through collaboration and information sharing as to better shape the future of mobile advertising for the advertising and marketing community.

*IAB HK powered by HKDMA is a non-for-profit association which aims to develop standards and best practice on digital marketing in Hong Kong.