Why Digital Transformation Important? 3 Success Stories Company Should Know

What is digital transformation?

The pandemic has severely disrupted global business models, prompting digital transformation to become an imperative development trend. Digital transformation is the application of digital technology in various fields of business, fundamentally changing the way companies operate and bringing greater value to customers. Digital transformation is a cultural change that requires a long, top-down and thorough process. Digital transformation will bring challenges to existing organizations, challenging traditional methods and rethinking aspects such as technology use, personnel allocation, workflow, etc., creating new operating systems through comprehensive planning, continuous trial, verification and revision.

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Discover the top O2O marketing trends of 2025, from clicks to bricks. See how brands bridge online and offline experiences to drive real growth.

From Clicks to Bricks: 2025 O2O Marketing Trends

As digital and physical worlds merge, brand–consumer interactions are rapidly evolving. Online-to-Offline (O2O) marketing is no longer optional, it’s now essential for business success. In our previous article ‘Unlocking the O2O Marketing Journey’, we covered the basics of O2O and how it works. This article goes further, exploring how O2O...
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What is Reverse ETL

What is Reverse ETL (Extract, Transform, Load)?

Reverse ETL is a data integration concept that represents a pivotal shift in the importance of data management. Before, data was only accessible to data teams, but with the new approach of the reverse ETL pipeline, data is made accessible to even the nontechnical departments of the business.Unlike traditional ETL...
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Omnichannel Marketing and Composable CDP: The Key to Enhancing Personalized Customer Experiences and Brand Loyalty

In today's digital era, customers crave personalized experiences. Omnichannel marketing provides consistent brand experience across all touchpoints by integrating online, offline, mobile devices, and social media. Through a Composable Customer Data Platform (CCDP), businesses can integrate data from multiple sources to create a 360-degree customer profile. This enables them to...
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