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Learn how big data drives transactionsSee Details
Data Drives Transactions
Through “VIP - Vpon Infinitive Prospect” process, Vpon accumulates, proceeds, and optimizes data continuously in Asia. Powered by machine learning, the data can formulate segmentation model, and hence optimize mobile marketing strategy through programmatic buying and real-time bidding (RTB) engine to maximum return on investment (ROI) for Vpon's clients. After campaigns, the refined data and predictive model will also be ingested into Vpon's database, resulting in an infinite loop to drive transactions even more effectively.
Vpon Infinitive Prospect - VIP
- Data Collection
- Vpon collects massive data in the Greater China and Asia
- Our database expands and enriches with first, second, and third-party data sources
- Data Analytics
- Hadoop combined with Apache Spark accelerates the process to build prediction models
- Visualization tools help data scientists analyze data and improve performance timely
- Activation Preparation
- Vpon delivers ads through various programmatic buying platforms worldwide
- Vpon's DSP can bid in real time within 4 milliseconds
- Ad optimization is utilized with advanced techniques, such as “Retargeting”, “Look-alike Audience” technology, etc.
- Campaign managers bring with rich industrial know-how and insights into each campaigns
- Result Generation
- Performance result is generated and collected from RFM analysis that can be used to understand consumer behavior
- Result Data Ingestion
- Result data is verified by multiple third party anti-cheat platforms
- Vpon's processing capability supports heavy traffic loads through Auto Scaling
User coverage hits a new record high!
- Biddable inventory per day
- Unique devices per month