{"id":9457,"date":"2022-01-14T04:07:54","date_gmt":"2022-01-13T20:07:54","guid":{"rendered":"https:\/\/www.vpon.com\/blog-video-advertising\/"},"modified":"2023-05-22T18:35:37","modified_gmt":"2023-05-22T10:35:37","slug":"blog-video-advertising","status":"publish","type":"post","link":"https:\/\/www.vpon.com\/en\/news\/blog-video-advertising\/","title":{"rendered":"Unlocking The Secret To Video Advertising Trends"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9457\" class=\"elementor elementor-9457\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37cd8ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37cd8ef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-139edbf\" data-id=\"139edbf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0f2347 elementor-widget elementor-widget-text-editor\" data-id=\"f0f2347\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>In the age of the never-ending influx of livestreaming content, video has won the race in grabbing eyeballs in a shorter time and grasping the hearts of consumers when compared to text, thus becoming the golden child of driving sales for major brands and corporations. Apart from the traditional televised advertisements and outdoor billboards, smart TV, OTT streaming platforms are the hottest platforms for video advertising.<\/strong><\/p>\n<p>To maximize your exposure with limited resources in the kaleidoscope of videos on various platforms, combining all tools to achieve an all-rounded effect and analyzing data from multiple angles is essential for exposure and brand imagine-building goals.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21cc99b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21cc99b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-06d27f4\" data-id=\"06d27f4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85aa2f2 elementor-toc--minimized-on-mobile elementor-widget__width-initial elementor-widget elementor-widget-table-of-contents\" data-id=\"85aa2f2\" data-element_type=\"widget\" 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.elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed .elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#9da5ae);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:flex;align-items:center;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid var(--box-border-color,#9da5ae)}.elementor-toc__header-title{font-size:18px;margin:0;color:var(--header-color)}.elementor-toc__toggle-button{cursor:pointer;display:inline-flex}.elementor-toc__toggle-button i{color:var(--toggle-button-color)}.elementor-toc__toggle-button svg{height:1em;width:1em;fill:var(--toggle-button-color)}.elementor-toc__spinner-container{text-align:center}.elementor-toc__spinner{font-size:2em}.elementor-toc__spinner.e-font-icon-svg{height:1em;width:1em}.elementor-toc__body{padding:var(--box-padding,20px);max-height:var(--toc-body-max-height);overflow-y:auto}.elementor-toc__body::-webkit-scrollbar{width:7px}.elementor-toc__body::-webkit-scrollbar-thumb{background-color:#babfc5;border-radius:10px}.elementor-toc__list-wrapper{list-style:none;padding:0}.elementor-toc__list-item{margin-bottom:.5em}.elementor-toc__list-item.elementor-item-active{font-weight:700}.elementor-toc__list-item .elementor-toc__list-wrapper{margin-top:.5em;margin-left:var(--nested-list-indent,1em)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:flex;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-right:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-right:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__85aa2f2\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__85aa2f2\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__85aa2f2\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d2d9c69\" data-id=\"d2d9c69\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0d3b948 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d3b948\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb803c9\" data-id=\"fb803c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc482e5 elementor-widget elementor-widget-heading\" data-id=\"cc482e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Video advertising trends<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17d9a4c elementor-widget elementor-widget-text-editor\" data-id=\"17d9a4c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>To maximize your exposure with limited resources in the kaleidoscope of videos on various platforms, combining all tools to achieve an all-rounded effect and analyzing data from multiple angles is essential for exposure and brand imagine-building goals.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1271a2 elementor-widget elementor-widget-text-editor\" data-id=\"b1271a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>1. Reels are all the rage, so grab attention in 10 seconds<\/h3>\n<p>In the age of the endless stream of information, the ways and duration of users accepting information has become increasingly fragmented. Video advertising has become shorter, and how to catch users\u2019 attention in 8-10 seconds, condensing video content, and to make use of the few seconds to display eye-catching content has become the main points of consideration when brands invest in video advertising. Brands will use reels to catch consumers\u2019 attention, collect data through every ad exposure, and target specific consumer groups in the next wave of advertising, providing a longer version of the video ads, reinforcing memory of the brand for the targeted consumer group.<\/p>\n<h3>2. Choosing appropriate video content according to targeted consumer groups<\/h3>\n<p>When choosing video content, the first consideration should be the objective, then move on to planning how the video content should be displayed. Enhancing sales, increasing brand awareness, reinforcing connection between the brand and consumer, all these objectives lead to different video content planning. When video content matches the needs of consumers and creates relatability among consumers, the consumers will be more willing to accept the information provided by the brand.<\/p>\n<h3>3. Data-driven accuracy and elevating share of mind<\/h3>\n<p>\u201cWhere consumers are, advertising follows.\u201d Video advertising can rely on analyzing big data to target groups of interest, then moving on to A-B tests, verification and rolling-wave planning to achieve the highest cost-effectiveness. Compared to traditional advertising, the strategic targeting of advertisements can strengthen the ad message and attract the attention of targeted consumer groups.<\/p>\n<p>Brands or corporations can also improve execution and planning of every ad according to different sales objectives. Through the data from previous ad campaigns, including reach, click rate and interactions, brands can utilize the data to target their consumer groups, such as excluding the previous group which viewed the ad, or discovering potential leads through data analysis, therefore increasing exposure<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-afe6bb9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"afe6bb9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bfb407d\" data-id=\"bfb407d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72a54e2 elementor-widget elementor-widget-heading\" data-id=\"72a54e2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Types of Video Advertising<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f6bf34 elementor-widget elementor-widget-text-editor\" data-id=\"7f6bf34\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Video advertisement can be categorized into three types: In-stream, Out-Stream and Cross-Stream.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67f979f pp-table-center elementor-widget elementor-widget-pp-table\" data-id=\"67f979f\" data-element_type=\"widget\" data-settings=\"{&quot;table_type&quot;:&quot;responsive&quot;,&quot;scrollable&quot;:&quot;no&quot;}\" data-widget_type=\"pp-table.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pp-table-container\">\n\t\t\t<table \n\t\t\tclass=\"pp-table tablesaw\" data-tablesaw-mode=\"stack\"\t\t\t\t>\n\t\t\t\t\t\t\t<colgroup>\n\t\t\t\t\t\t\t\t<col\n\t\t\t\t\tspan=\"1\"\n\t\t\t\t\tclass=\"elementor-repeater-item-0f17cb6\"\n\t\t\t\t\t\t\t\t\t\t\tstyle=\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\n\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<\/colgroup>\n\t\t\t\t\t\t<thead>\n\t\t\t\t<tr class=\"pp-table-row\">\n\t\t\t\t\t<th class=\"pp-table-cell pp-table-cell-cf44045\"><span class=\"pp-table-cell-content\"><span class=\"pp-table-cell-text\"><\/span><\/span><\/th><th class=\"pp-table-cell pp-table-cell-7095fbb\"><span class=\"pp-table-cell-content\"><span class=\"pp-table-cell-text\">In-Stream<\/span><\/span><\/th><th class=\"pp-table-cell pp-table-cell-bc2bc29\"><span class=\"pp-table-cell-content\"><span class=\"pp-table-cell-text\">Out-Stream<\/span><\/span><\/th><th class=\"pp-table-cell pp-table-cell-797b062\"><span class=\"pp-table-cell-content\"><span class=\"pp-table-cell-text\">Cross-Stream<\/span><\/span><\/th>\t\t\t\t<\/tr>\n\t\t\t<\/thead>\n\t\t\t\t\t<tfoot>\n\t\t\t<\/tr>\t\t<\/tfoot>\n\t\t\t\t<tbody>\n\t\t\t<tr><td class=\"pp-table-cell pp-table-cell-c07a831\"><span class=\"pp-table-cell-content\"><span class=\"pp-table-cell-text\">Types<\/span><\/span><\/td><td class=\"pp-table-cell pp-table-cell-3cb6fc1\"><span class=\"pp-table-cell-content\"><span class=\"pp-table-cell-text\">Similar to televised advertisement, arranging for videos to be played before, in the middle, and after the featured video, which is also called pre-roll, mid-roll and post-roll advertisements. Usual length of the advertisements are around 15-30 seconds.<\/span><\/span><\/td><td class=\"pp-table-cell pp-table-cell-a2462c6\"><span class=\"pp-table-cell-content\"><span class=\"pp-table-cell-text\">Similar to televised advertisement, arranging for videos to be played before, in the middle, and after the featured video, which is also called pre-roll, mid-roll and post-roll advertisements. Usual length of the advertisements are around 15-30 seconds.<\/span><\/span><\/td><td class=\"pp-table-cell pp-table-cell-aeb34cc\"><span class=\"pp-table-cell-content\"><span class=\"pp-table-cell-text\">A form of fragmented advertising method, through multi-media and multi-platform advertisement streaming, it effectively reaches users.<\/span><\/span><\/td><\/tr><tr><td class=\"pp-table-cell pp-table-cell-79b3e99\"><span class=\"pp-table-cell-content\"><span class=\"pp-table-cell-text\">Features<\/span><\/span><\/td><td class=\"pp-table-cell pp-table-cell-ac9eb17\"><span class=\"pp-table-cell-content\"><span class=\"pp-table-cell-text\">In-stream advertisements are beneficial as the users will pay higher attention to the advertisement without being distracted, allowing them to unconsciously absorb the full message of the advertisement.<\/span><\/span><\/td><td class=\"pp-table-cell pp-table-cell-896c54b\"><span class=\"pp-table-cell-content\"><span class=\"pp-table-cell-text\">The biggest difference between Out-Stream and In-Stream ads is the locations of display and the content where attention is directed, although Out-Stream ads gain higher exposure, users might skip it or watch only a fragment of the ad.<\/span><\/span><\/td><td class=\"pp-table-cell pp-table-cell-ca2dfb8\"><span class=\"pp-table-cell-content\"><span class=\"pp-table-cell-text\">Through collecting user profiles in big data, it is beneficial when thinking where to place suitable advertising content with precision, and maximizing in-depth communication and exposure.<\/span><\/span><\/td><\/tr>\t\t<\/tbody>\n\t\t\t\t\t<\/table>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ead6d2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ead6d2\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e6fb6b\" data-id=\"4e6fb6b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dccdfb5 elementor-widget elementor-widget-heading\" data-id=\"dccdfb5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The 3 Highlights of Vpon's Video Total Solution<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1873011 elementor-widget elementor-widget-text-editor\" data-id=\"1873011\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>How do Vpon help the clients to maximise video advertising?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d197202 elementor-widget elementor-widget-text-editor\" data-id=\"d197202\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>1. Targeting: Access to high volume data to target the most suitable consumer groups<\/h3>\n<p>Targeting different user profiles (middle class, night owls, movie fanatics etc.), ad preferences (furniture, health and wellness, beauty products, electrical appliances etc.), trajectory and consumer behavior, allows you to place suitable advertisements with high accuracy.<\/p>\n<h3>2. Creative: Stockpile of creative templates to increase interaction with users, amplifying turnover rate<\/h3>\n<p>Vpon never cease to update and create the latest forms of video advertising, providing tailor-made ads according to ad creators and targeted consumers\u2019 needs. Creating various interactive ads on the most popular forms of advertising such as banners, interstitial ads and native ads, allows the users to not only watch, but interact with the ad through flipping poker, Rubik\u2019s Cube and many more.<\/p>\n<h3>3. O2O (Online to Offline): Linking online with offline, a perfect chain from user exposure to purchasing<\/h3>\n<p>For example, Vpon\u2019s collaboration with a household Taiwanese beverage chain was able to place ads targeted to movie lovers, through strategically placing ads with context marketing, combining interstitial ads, native ads and displaying the ad in theatres, linking online and offline behavior by exposing targeted groups with the full advertisement and sales of the drinks soared as a result.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27b17c07 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27b17c07\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f9f464a\" data-id=\"7f9f464a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c7259e elementor-widget elementor-widget-heading\" data-id=\"8c7259e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vpon video advertisement examples<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-560254f elementor-widget elementor-widget-text-editor\" data-id=\"560254f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft\" src=\"https:\/\/www.vpon.com\/wp-content\/uploads\/IABHK_PPT-2.jpg\" alt=\"\" width=\"600\" height=\"335\" \/><\/p>\n<p>\u00a0<\/p>\n<p><\/p>\n<p><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbcdab8 elementor-widget elementor-widget-text-editor\" data-id=\"bbcdab8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Multi-media Advertising<\/h3>\n<p>A Hong Kong edible oil brand is well known for its cooking oils. Recently, they launched a new line of Plant Sterol products of which the selling point is healthy and guilt-free products. They hope to expand their targeted groups of younger consumers through utilizing mobile devices, instead of their usual audience such as mothers and housewives. Through Vpon\u2019s market data analysis, the client was able to target the desired consumer group and plan advertising campaigns accordingly. They placed ads in various forms including interstitial ads, in-stream ads and banner ads, successfully attracting a viewing rate of over 50% on the ads.<\/p>\n<h3>Scenario-based Advertising<\/h3>\n<p>As the pandemic has ebbed in Taiwan, events and social gatherings has sprung up again, the Taiwanese beverage chain has launched group orderings in the hopes of attracting young office workers.<\/p>\n<p>Through the context marketing strategy, Vpon was able to link online and offline behavior through digital ads such as interstitial ads and native ads. In light of the trend of bringing beverages into movie theatres, ads are also placed in theatres as an offline measure, maximizing the effectiveness of the advertisement through context marketing, grabbing the target group with an all-rounded approach.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-be248fc elementor-section-height-min-height elementor-reverse-tablet elementor-reverse-mobile elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"be248fc\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f6ef8d5\" data-id=\"f6ef8d5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-141ed2b elementor-widget elementor-widget-heading\" data-id=\"141ed2b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Experience The Digital Transformation<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d5743b btn_read_more elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"3d5743b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.vpon.com\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACT US<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c4631fd\" data-id=\"c4631fd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ccf47e elementor-widget elementor-widget-image\" data-id=\"0ccf47e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"568\" height=\"407\" src=\"https:\/\/www.vpon.com\/wp-content\/uploads\/2022\/07\/solutions-img-2.png\" class=\"attachment-large size-large wp-image-4919\" alt=\"\" srcset=\"https:\/\/www.vpon.com\/wp-content\/uploads\/2022\/07\/solutions-img-2.png 568w, https:\/\/www.vpon.com\/wp-content\/uploads\/2022\/07\/solutions-img-2-300x215.png 300w\" sizes=\"(max-width: 568px) 100vw, 568px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In the age of the never-ending influx of livestreaming content, video has won the race in grabbing eyeballs in a shorter time and grasping the hearts of consumers when compared to text, thus becoming the golden child of driving sales for major brands and corporations. Apart from the traditional televised advertisements and outdoor billboards, smart &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.vpon.com\/en\/news\/blog-video-advertising\/\"> <span class=\"screen-reader-text\">Unlocking The Secret To Video Advertising Trends<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":8,"featured_media":49128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[195,4],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/posts\/9457"}],"collection":[{"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/comments?post=9457"}],"version-history":[{"count":12,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/posts\/9457\/revisions"}],"predecessor-version":[{"id":52201,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/posts\/9457\/revisions\/52201"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/media\/49128"}],"wp:attachment":[{"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/media?parent=9457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/categories?post=9457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/tags?post=9457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}