{"id":8957,"date":"2021-02-23T23:00:13","date_gmt":"2021-02-23T15:00:13","guid":{"rendered":"https:\/\/www.vpon.com\/m-commerce_showcase_en-2\/"},"modified":"2022-12-18T03:55:22","modified_gmt":"2022-12-17T19:55:22","slug":"m-commerce_showcase_en-2","status":"publish","type":"post","link":"https:\/\/www.vpon.com\/en\/news\/m-commerce_showcase_en-2\/","title":{"rendered":"\u3010Success Stories\u3011 The New Path for Digital Marketing Strategy \uff5c Powering Data on Business Diversification for Mobile Commerce"},"content":{"rendered":"

Campaign Background<\/h2>\n

Covid-19 has undoubtedly changed consumer behavior in which Vpon\u2019s own data unveiled a rapid increase in app<\/strong> usage<\/strong> for consumption. The \u201cNew Normal\u201d is redefining people\u2019s way of living which brings a new business synergy to marketers.<\/p>\n

So, how could marketers turn challenges into opportunities when approaching the new market?<\/strong><\/p>\n

Embracing digital transformation could be the first step to propel into new business environment. Vpon has currently collaborated with different m-commerce businesses to showcase how leveraging data to achieve business diversification strategy <\/strong>and keep up with the new market synergy.<\/p>\n

Key Challenges<\/h2>\n
    \n
  1. How to identify<\/strong> and understand potential audience in the new market?<\/li>\n
  2. How to reach<\/strong> your new target audience?<\/li>\n
  3. How could the market know your diversified<\/strong> positioning<\/strong> and services?<\/li>\n<\/ol>\n

    Objectives & Strategy<\/h2>\n

    In response to these challenges, our clients have partnered with Vpon to boost App Usage and App Download Rate through business diversification.<\/p>\n

    \"\"<\/p>\n

    How We Do? \u2013 3 Steps Approach<\/h2>\n

    \"\"<\/p>\n

      \n
    1. Sort out and target previous loyal campaign clickers: <\/em>By tracking previous users\u2019 intent and re-target users who have previously clicked on related campaign items, we map out potential audience to reach and communicate with them for stimulating interest in new services.<\/li>\n
    2. Exclusive Location-Based Solution: <\/em>With exclusive LBS technique, we learnt users\u2019 digital footprints, locked in and reached audience who live near to clients\u2019 pinpointed delivery spots. Then, we analyzed their app preference to further trigger and expand their interest on new service promotion.<\/li>\n
    3. Leveraging Vpon\u2019s DMP to expand audience pool: <\/em>Adopting lookalike model to further identify more potential TAs in other segments. Personalized ad content messages could be delivered to specific segments accordingly.<\/li>\n<\/ol>\n

      Key Takeaways<\/h2>\n

      \"\"<\/p>\n

      Leveraging data insights to formulate divisification strategy: <\/em>Leveraging data insights to diversify business could provide an alternative revenue stream in short term and establish fundamental strategic change in medium term. Hence, partnering with data expertise, like Vpon could also be an alternative for industry players to kick start or optimize their expansion strategy.  <\/em><\/p>\n

      Leveraging data in long term:<\/em> With data-driven approach, clients can stay ahead of the rapidly changing trends. The data cycle creates a snowballing effect to accumulate data information from time to time and create valuable insights which allow clients to achieve exclusive and diverse objectives in future business.<\/p>\n

      \u258dTo download our full report \ud83d\udc49\ufe0f<\/p>\n

      https:\/\/reurl.cc\/4yWR3D<\/a><\/p>\n

      \u258dIf you wish to learn more, please do not hesitate to contact us:<\/p>\n

      marketing@vpon.com<\/p>\n","protected":false},"excerpt":{"rendered":"

      Vpon has recently collaborated with Mitsubishi Electric to showcase our strong data capability in helping Mitsubishi Electric to sustain prominent market advantage and grab potential target market.<\/p>\n","protected":false},"author":8,"featured_media":8958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/posts\/8957"}],"collection":[{"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/comments?post=8957"}],"version-history":[{"count":3,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/posts\/8957\/revisions"}],"predecessor-version":[{"id":48966,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/posts\/8957\/revisions\/48966"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/media\/8958"}],"wp:attachment":[{"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/media?parent=8957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/categories?post=8957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/tags?post=8957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}