{"id":83309,"date":"2026-04-08T14:47:24","date_gmt":"2026-04-08T06:47:24","guid":{"rendered":"https:\/\/www.vpon.com\/?p=83309"},"modified":"2026-04-08T15:07:43","modified_gmt":"2026-04-08T07:07:43","slug":"smart-retail-2026-part1","status":"publish","type":"post","link":"https:\/\/www.vpon.com\/en\/blogs\/smart-retail-2026-part1\/","title":{"rendered":"Reshaping the Tourism Ecosystem with AI and Big Data (Part I)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"83309\" class=\"elementor elementor-83309 elementor-83043\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b5f6f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b5f6f0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df9385b\" data-id=\"df9385b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84897cb elementor-widget elementor-widget-text-editor\" data-id=\"84897cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>The global tourism industry is moving from basic service models to technology driven systems. In Taiwan, the Tourism 2030 policy sets the vision of \u201cBuilding a Country Through Tourism\u201d aiming to strengthen tourism as a national industry and develop smart, digital travel experiences.<\/p><p>The tourism industry today faces many challenges such as labor shortages and rising operating costs. As a result, it is difficult to maintain high service quality and customer experience . Hotels and travel companies are leaning towards tools with automation, Artificial Intelligence (AI), and Big Data to improve destination experiences and connect with visitors. Smart tourism is no longer just a trend, it has become an important approach for building sustainable and high quality tourism for the future.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-176d4b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"176d4b9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b4f395e\" data-id=\"b4f395e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ae9743 elementor-toc--minimized-on-mobile elementor-widget__width-initial elementor-widget-tablet_extra__width-initial elementor-widget 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- v3.18.0 - 06-12-2023 *\/\n.elementor-widget-table-of-contents .elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed .elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#9da5ae);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:flex;align-items:center;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid 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.elementor-toc__list-wrapper{margin-top:.5em;margin-left:var(--nested-list-indent,1em)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:flex;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-right:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-right:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__6ae9743\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__6ae9743\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__6ae9743\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2382655\" data-id=\"2382655\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8508eaa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8508eaa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76d6ee5\" data-id=\"76d6ee5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b22e1c0 elementor-widget elementor-widget-heading\" data-id=\"b22e1c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">1. What is Smart Tourism? Trends and Challenges in the New Era<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-367274d elementor-widget elementor-widget-heading\" data-id=\"367274d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Defining Smart Tourism<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02a7787 elementor-widget elementor-widget-text-editor\" data-id=\"02a7787\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Smart tourism integrates technology like artificial intelligence (AI), big data, location data, and digital systems to improve the tourism industry instead of using separate digital tools with different data silos. This helps improve the traveler\u2019s experience before, during, and after a trip.<\/p><p>Traditional tourism focuses mainly on attracting more visitors. Nowadays, smart tourism focuses on quality and long term benefits.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28e389c elementor-widget-tablet_extra__width-initial elementor-widget elementor-widget-heading\" data-id=\"28e389c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Five Core Values of Smart Tourism<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ef1278 elementor-widget elementor-widget-text-editor\" data-id=\"5ef1278\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><p><strong>Personalized Experiences:<br \/><\/strong>Recommending tailored travel content based on travelers\u2019 interests and preferences<\/p><\/li><li><p><strong>Real-Time Decision-Making<\/strong>: <br \/>Using real-time data to quickly respond to visitor flows and unexpected situations<\/p><\/li><li><strong>Cross-Sector Collaboration<\/strong>: <br \/>Enabling smoother cooperation among different organizations and departments<br \/><br \/><\/li><li><strong>Environmental Sustainability:<br \/><\/strong>Managing tourism development while balancing local community interests and resource protection<br \/><br \/><\/li><li><strong>Measurable Outcomes:<\/strong> <br \/>Using data to evaluate economic impact and actual results<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72f1485 elementor-widget elementor-widget-image\" data-id=\"72f1485\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"562\" src=\"https:\/\/www.vpon.com\/wp-content\/uploads\/2026\/04\/\u4e94\u5927\u6838\u5fc3\u50f9\u503c-SEO_EN-1024x562.jpg\" class=\"attachment-large size-large wp-image-83398\" alt=\"\" srcset=\"https:\/\/www.vpon.com\/wp-content\/uploads\/2026\/04\/\u4e94\u5927\u6838\u5fc3\u50f9\u503c-SEO_EN-1024x562.jpg 1024w, https:\/\/www.vpon.com\/wp-content\/uploads\/2026\/04\/\u4e94\u5927\u6838\u5fc3\u50f9\u503c-SEO_EN-300x165.jpg 300w, https:\/\/www.vpon.com\/wp-content\/uploads\/2026\/04\/\u4e94\u5927\u6838\u5fc3\u50f9\u503c-SEO_EN-768x421.jpg 768w, https:\/\/www.vpon.com\/wp-content\/uploads\/2026\/04\/\u4e94\u5927\u6838\u5fc3\u50f9\u503c-SEO_EN.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cbbe51 elementor-widget elementor-widget-heading\" data-id=\"3cbbe51\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How Digital Transformation (DX) Elevates the Travel Experience<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7806c3f elementor-widget elementor-widget-text-editor\" data-id=\"7806c3f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Digital transformation (DX) improves the travel experience by making trips smoother and easier from start to finish. By using technologies such as Artificial Intelligence (AI), Big Data, and the Internet of Things (IoT), digital transformation helps tourism move away from general services and toward more personalized travel experiences.<\/p><p>Before a trip, travelers can discover destinations more easily through AI-powered recommendations based on their interests and past travel behavior. During the journey, digital transformation improves transportation and convenience through tools like Mobility as a Service (MaaS) and contactless technology, including digital boarding passes and biometric check-ins. These solutions reduce waiting time and make travel less stressful.<\/p><p>Overall, digital transformation in tourism helps travelers feel more valued and in control. By turning complicated travel steps into simple and smooth experiences, DX creates more enjoyable, memorable, and stress free journeys.<\/p><p><em>*Note: &#8220;Mobility as a Service (MaaS)&#8221; refers to a user-centric approach that integrates and manages all transportation services through a single digital interface, fulfilling travelers&#8217; end-to-end mobility needs.<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b81b9e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b81b9e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63fdab2\" data-id=\"63fdab2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5704c88 elementor-widget elementor-widget-heading\" data-id=\"5704c88\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Taiwan Tourism 2030 Vision: A Transformation Engine Driven by Data Governance<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d14187 elementor-widget elementor-widget-heading\" data-id=\"9d14187\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">From a \u201cPandemic Prevention Model\u201d to a \u201cTourism Nation\u201d: Ten Million Visitors and a Trillion-Dollar Industry<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9a94a6 elementor-widget elementor-widget-text-editor\" data-id=\"e9a94a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Taiwan aims to transform from a \u201cPandemic Prevention Leader\u201d into a \u201cMajor Tourism Nation.\u201d In Taiwan\u2019s Tourism 2030 Policy White Paper, Taiwan plans to attract more than 10 million international visitors and create over NT$1 trillion in tourism revenue by 2030. To reach this goal, the government promotes Tourism Mainstreaming, which means tourism goals are included in all major policies, from transportation and culture to urban development.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28ef69a elementor-widget elementor-widget-heading\" data-id=\"28ef69a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Dual Drivers: Sustainability and Resilience \u00d7 Digital Innovation<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-debd9ed elementor-widget elementor-widget-text-editor\" data-id=\"debd9ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Tourism 2030 is not simply about increasing visitor numbers. Instead, it views <strong>digital transformation<\/strong> as the key driving force behind tourism upgrades. By developing smart attractions, integrated tourism platforms, and AI-powered management systems, the government aims to improve overall service quality while delivering smoother and more personalized travel experiences.<\/p><p>Smart management platforms, upgraded tourism information systems, and data-driven marketing mechanisms allow tourism authorities to better understand traveler behavior and respond to their needs in real time. This approach can further enhance travel quality, extend visitor stay duration, and increase average daily spending.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-999ae6b elementor-widget elementor-widget-heading\" data-id=\"999ae6b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Digital Governance: An AI-Powered Intelligent Decision Center<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c49fe4 elementor-widget elementor-widget-text-editor\" data-id=\"2c49fe4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Digital governance forms the foundation of smart tourism. By integrating systems across different departments into a unified data platform, AI technologies can empower tourism operations\u2014from visitor flow management and tourism trend forecasting to automated customer service support\u2014making tourism management more efficient and intelligent.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3290e9b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3290e9b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba2b080\" data-id=\"ba2b080\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fde09e elementor-widget elementor-widget-heading\" data-id=\"6fde09e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Measuring Smart Tourism Performance: The Next Generation of Key Performance Indicators (KPIs)<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dec6ca8 elementor-widget elementor-widget-heading\" data-id=\"dec6ca8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Rethinking Tourism Metrics<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-707910e elementor-widget elementor-widget-text-editor\" data-id=\"707910e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Measuring tourism is no longer just about counting visitors. While arrival numbers are still important, success in 2030 will focus on understanding traveler behavior and creating meaningful experiences. Near real-time data management helps destinations see how visitors interact with attractions, services, and local businesses.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8386103 elementor-widget elementor-widget-heading\" data-id=\"8386103\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What Defines the Core of Tourism Performance?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a7a06a elementor-widget elementor-widget-text-editor\" data-id=\"1a7a06a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Tourism performance depends not only on the scale of visitor flows, but also on the level of traveler engagement and whether digital tools effectively guide the entire journey.<\/p><p>Through Vpon\u2019s tourism big data platform, tourism authorities can evolve from simple data reporting to data-driven decision management, focusing on the following key dimensions:<\/p><ul><li><p><strong>Traffic Hotspots &amp; Dwell Time<\/strong><br \/>Tracking traveler movement patterns and the amount of time visitors spend at popular attractions helps optimize crowd management while maintaining a positive travel experience.<\/p><\/li><li><p><strong>Online-to-Offline Attribution (O2O Visitor Flow Tracking)<\/strong><br \/>By connecting online advertising exposure with actual visits, destinations can clearly map the conversion path from initial interest to real-world action, creating a verifiable performance measurement model.<\/p><\/li><li><p><strong>Economic Impact Evaluation &amp; Standardized KPI Dashboards<\/strong><br \/>Through a shared tourism data platform, governments can clearly identify the economic contributions of different traveler segments, such as high-value or premium travelers.<\/p><\/li><\/ul><p>Under a unified framework of standardized KPIs and centralized dashboards, government agencies can operate using the same data logic when implementing and evaluating policies, ensuring consistency in performance comparisons. When key information\u2014such as traveler spending, visitor profiles, pre-trip and in-trip behaviors, and accommodation data\u2014is integrated into a single platform, policy planning, marketing execution, and performance measurement become significantly more precise.<\/p><p>This approach effectively eliminates data silos and prevents discrepancies caused by different departments interpreting data separately.<\/p><p>Within a \u201cSingle Source of Truth\u201d framework, tourism decisions can be based on clear and consistent data foundations, ensuring that every strategy and resource investment generates measurable and verifiable outcomes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d162bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d162bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e353d41\" data-id=\"e353d41\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eee4791 elementor-widget elementor-widget-heading\" data-id=\"eee4791\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. How City-Level Experiences Amplify Brand Value<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be074d3 elementor-widget elementor-widget-heading\" data-id=\"be074d3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Upgrading from a \u201cLocation\u201d to a \u201cDestination\u201d <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fe24ec elementor-widget-tablet_extra__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8fe24ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Within the framework of smart tourism, a city is no longer just a geographic coordinate\u2014it becomes a destination with brand value. Through city branding strategies supported by data governance, cities can elevate local districts into internationally recognized tourism hubs.<\/p><p>With a well-established data governance mechanism, municipal governments can more clearly understand the profiles of target travelers and precisely promote cultural venues, natural landscapes, and other distinctive local resources to the audiences most interested and with the highest potential.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bf3bc48 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf3bc48\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bcd4bee\" data-id=\"bcd4bee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba03d40 elementor-widget elementor-widget-heading\" data-id=\"ba03d40\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Case Study: The Concert Economy \u2014 Expanding City Brand Value Through Big Data<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dee344 elementor-widget elementor-widget-text-editor\" data-id=\"6dee344\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Taking the recently discussed \u201cconcert economy\u201d as an example, the city of Kaohsiung has transformed the large but short-term visitor flows generated by international concerts (such as the Blackpink world tour) into long-term and sustainable tourism value.<br \/><br \/>Kaohsiung has moved beyond a \u201cticket-only economy,\u201d using these events to further stimulate citywide economic growth, extend the average length of stay for travelers, and encourage repeat visits from both domestic and international tourists.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84089b4 elementor-widget elementor-widget-heading\" data-id=\"84089b4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Four Key Strategic Approaches<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e23fd55 elementor-widget elementor-widget-text-editor\" data-id=\"e23fd55\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Rather than adopting traditional large-scale exposure marketing, Kaohsiung reshaped its marketing strategy through data-driven smart tourism solutions across multiple dimensions:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bf4987 elementor-widget elementor-widget-text-editor\" data-id=\"2bf4987\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><strong>Behavioral Analysis<\/strong><br \/>By mapping the movement trajectories and high-density dwell zones of visitors across the city, this component produces an empirical behavior map of concert-going travelers \u2014 capturing entry routes into the city, time spent at attractions, and the spatial distribution of consumer activity \u2014 to serve as the data foundation for all subsequent strategic planning.<br \/><br \/><\/li><li><strong>Strategic Diversion<br \/><\/strong>Drawing on the crowd concentration nodes identified through behavioral analysis, this component proactively engineers &#8220;dispersal incentives&#8221; by combining curated urban light installations, thematically cohesive visual programming, and localized promotional offers. The aim is to systematically redirect foot traffic away from the concert venue and toward destinations such as the Pier-2 Art Center, Cijin Island, and local cultural and commercial districts \u2014 achieving a shift from &#8220;single-point saturation&#8221; to &#8220;multi-node shared prosperity.&#8221;<br \/><br \/><\/li><li><strong>Digital Integrated Marketing<\/strong><br \/>This component upgrades the conventional promotional model \u2014 previously centered on event-by-event exposure \u2014 into a cross-platform travel experience design. By integrating digital map recommendations, social media check-in routes, and online discount vouchers, visitors are kept in continuous engagement with the city brand before arrival, throughout their stay, and after departure, effectively extending the digital touchpoints of the travel experience.<br \/><br \/><\/li><li><strong>AI-Powered Audience Targeting<\/strong><br \/>Once visitor behavior profiles have been established, AI models are deployed to proactively reach audiences who have yet to visit \u2014 targeting high-spending travelers from other regions of Taiwan, or leveraging cross-border data analysis to identify prospective visitors in international markets such as Hong Kong and Southeast Asia who hold dual interest in both live concerts and urban tourism. This expands the city&#8217;s brand presence well beyond its existing traffic ecosystem.<\/li><\/ul><p>In recent years, Kaohsiung\u2019s key city marketing strategy\u2014the \u201cconcert economy\u201d\u2014has demonstrated how big data can upgrade the travel experience for fans. Attending a concert is no longer just a one-day itinerary. Fans shift from passive participants to active contributors to the city\u2019s economy. During major concerts, the tourism bureau leverages high visitor traffic and combines digital map recommendations, social media check-in routes, and local promotional offers to guide crowds from a single venue into multiple urban areas.<\/p><p>This approach expands economic impact from a single point to a broader city-wide network, ensuring that the concert economy does not remain limited to the venue\u2019s surroundings but instead becomes a shared tourism driver and source of consumption growth across the entire city. As a result, it creates a multiplier effect that benefits both the public sector and private businesses.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da59249 elementor-widget elementor-widget-heading\" data-id=\"da59249\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Business Outcomes<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9887d0f elementor-widget elementor-widget-text-editor\" data-id=\"9887d0f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #333333;\">\u00a0 <span style=\"color: #ffffff;\">\u00a0 \u00a0The combination of big data and large-scale entertainment events has generated significant economic benefits for Kaohsiung:<strong><br \/><\/strong><\/span><\/span><\/p><ul><li><p><strong><span style=\"color: #ffffff;\">Immediate Revenue Growth<\/span><\/strong><br \/><span style=\"color: #ffffff;\">More than 120,000 visitors within two days, generating over NT$300 million in economic value.<\/span><\/p><\/li><li><p><strong><span style=\"color: #ffffff;\">Local Business Growth<\/span><\/strong><br \/><span style=\"color: #ffffff;\">Night market revenues increased by approximately 30%, while hotel occupancy rates and spending on dining and accommodation rose significantly.<\/span><\/p><\/li><li><p><strong><span style=\"color: #ffffff;\">Infrastructure Utilization<\/span><\/strong><br \/><span style=\"color: #ffffff;\">Public transportation usage reached a record high, validating the effectiveness of the city\u2019s visitor flow management strategy.<\/span><\/p><\/li><li><p><strong><span style=\"color: #ffffff;\">Long term Scalability<\/span><\/strong><br \/><span style=\"color: #ffffff;\">A successful scalable smart tourism model was established, transforming short-term event traffic into long-term momentum for city brand enhancement and marketing efficiency.<\/span><\/p><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d4eb84 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d4eb84\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-379b953\" data-id=\"379b953\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97b0c6e elementor-widget elementor-widget-heading\" data-id=\"97b0c6e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Data-Driven Governance: From Insight to Impact<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-426af68 elementor-widget elementor-widget-text-editor\" data-id=\"426af68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Within the framework of smart tourism development, the value of data goes beyond marketing exposure and event promotion. It becomes the core engine for urban decision-making and operational optimization.<\/p><p>When traveler footprints, consumption behaviors, and interaction data are effectively integrated and analyzed, cities can transform abstract data assets into actionable governance strategies and growth momentum. From transportation management and visitor safety monitoring to cross-platform audience engagement and international brand positioning, data can significantly enhance urban competitiveness and the sustainability of tourism development.<\/p><p>The following three areas represent key practices for applying data in smart city and smart tourism governance:<\/p><ul><li><strong>Strengthen City Branding<\/strong><br \/>Using AIR (Audience Insight Report) to understand travelers\u2019 digital profiles, preference attributes, and areas of interest, enabling more focused and precise city brand communication and promotion.<br \/><br \/><\/li><li><strong>Smarter Urban Operations<\/strong><br \/>Using data maps to optimize transportation planning and manage both pedestrian and vehicle flows during large-scale events, improving urban efficiency and safety.<br \/><br \/><\/li><li><strong>Precision Retargeting<\/strong><br \/>Through Vpon\u2019s Audience Center, GA4 website data and LINE Official Account interaction data are integrated into a single platform. This enables precise segmentation and cross-platform campaign deployment, supporting audience targeting and repeat-visit strategies.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61b706c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61b706c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f88669d\" data-id=\"f88669d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a35a6da elementor-widget elementor-widget-text-editor\" data-id=\"a35a6da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In the next episode, we will explore how AI can power the next generation of smart tourism \u2014 reshaping the traveler&#8217;s journey through a fully personalized experience.<\/p><p>\ud83d\udc49Read full story\uff1a<br \/>Smart Tourism of the Future: Reshaping the Tourism Ecosystem with AI and Big Data (Part II)<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The global tourism industry is moving from basic service models to technology driven systems. In Taiwan, the Tourism 2030 policy sets the vision of \u201cBuilding a Country Through Tourism\u201d aiming to strengthen tourism as a national industry and develop smart, digital travel experiences. The tourism industry today faces many challenges such as labor shortages and &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.vpon.com\/en\/blogs\/smart-retail-2026-part1\/\"> <span class=\"screen-reader-text\">Reshaping the Tourism Ecosystem with AI and Big Data (Part I)<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":34,"featured_media":83168,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[195],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/posts\/83309"}],"collection":[{"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/comments?post=83309"}],"version-history":[{"count":32,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/posts\/83309\/revisions"}],"predecessor-version":[{"id":83418,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/posts\/83309\/revisions\/83418"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/media\/83168"}],"wp:attachment":[{"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/media?parent=83309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/categories?post=83309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/tags?post=83309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}