{"id":83235,"date":"2026-04-08T15:11:28","date_gmt":"2026-04-08T07:11:28","guid":{"rendered":"https:\/\/www.vpon.com\/?p=83235"},"modified":"2026-04-08T15:33:26","modified_gmt":"2026-04-08T07:33:26","slug":"smart-retail-2026-part2","status":"publish","type":"post","link":"https:\/\/www.vpon.com\/en\/blogs\/smart-retail-2026-part2\/","title":{"rendered":"Reshaping the Tourism Ecosystem with AI and Big Data &#8211; Part II"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"83235\" class=\"elementor elementor-83235 elementor-83233\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-05b46a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"05b46a9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column 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.elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__6fe6758\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__6fe6758\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__6fe6758\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2dfa4c8\" data-id=\"2dfa4c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d9fb6af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d9fb6af\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56f5793\" data-id=\"56f5793\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-047ce18 elementor-widget elementor-widget-heading\" data-id=\"047ce18\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">5. Building the Next Generation of Smart Tourism with AI<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1af5523 elementor-widget elementor-widget-heading\" data-id=\"1af5523\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">AI-Driven Service Innovation<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e499ae elementor-widget elementor-widget-text-editor\" data-id=\"5e499ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>AI is comprehensively reshaping the tourism industry, driving a dual-axis transformation that spans both personalized travel experiences and intelligent destination management. On the service side, AI analyzes traveler behavior and preferences, and combines multilingual virtual assistants with AR\/VR technologies to deliver real-time, highly personalized travel support \u2014 with Indonesia&#8217;s AI MaiA and Vietnam&#8217;s 24-hour AI chatbot standing as concrete examples of this in practice. On the governance side, AI assumes the role of a &#8220;smart brain,&#8221; optimizing the management of high-traffic zones through real-time crowd monitoring and predictive algorithms, while simultaneously tracking key indicators such as carbon emissions to ensure that tourism growth remains aligned with the Sustainable Development Goals (SDGs).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-599b12f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"599b12f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6faf183\" data-id=\"6faf183\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a378adc elementor-widget-tablet_extra__width-initial elementor-widget elementor-widget-heading\" data-id=\"a378adc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Global Benchmark: Learning from Expo 2025 Osaka, Kansai<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d99171c elementor-widget elementor-widget-text-editor\" data-id=\"d99171c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The 2025 Osaka World Expo is a real world showcase of the future of smart tourism. The event uses AI concierges and digital human guides to provide multilingual support and personalized visitor experiences:<br \/>AI Concierge and Virtual Guides: AI voice-guided robots provide real-time multilingual translation, reducing waiting times while creating personalized interactive experiences.<br \/><br \/><\/p><ul><li><strong>Contactless Ecosystem<\/strong>: The comprehensive adoption of facial recognition, mobile payments, loyalty reward systems, and cashless services brings greater convenience and interaction throughout the visitor experience.<br \/><br \/><\/li><li><strong>Future Mobility Integration (MaaS)<\/strong>: Testing eVTOL (electric Vertical Take-off and Landing) aircraft, or \u201cair taxis,\u201d to connect urban transportation networks, overcoming ground limitations and helping address city congestion.<br \/><br \/><\/li><li><strong>Metaverse Expansion:<\/strong> Virtual online participation breaks geographical barriers. This new form of smart tourism connects both physical and digital environments, expanding the reach to potential travelers while stimulating future demand for real-world tourism.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f241eb8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f241eb8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47bebd0\" data-id=\"47bebd0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1155427 elementor-widget elementor-widget-heading\" data-id=\"1155427\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. Reshaping the Traveler Journey: Vpon\u2019s Comprehensive Smart Tourism Solutions<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c993156 elementor-widget elementor-widget-image\" data-id=\"c993156\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"659\" src=\"https:\/\/www.vpon.com\/wp-content\/uploads\/2026\/04\/AI-\u667a\u6167\u89c0\u5149\u89e3\u6c7a\u65b9\u6848\u5c0f\u5cf6-1024x659.jpg\" class=\"attachment-large size-large wp-image-83357\" alt=\"Vpon AI\u667a\u6167\u89c0\u5149\u89e3\u6c7a\u65b9\u6848\u8cc7\u8a0a\u5716\u8868\uff0c\u6a19\u984c\u70ba\u300c\u4e9e\u6d32\u6700\u5927\u8de8\u5883\u89c0\u5149\u65c5\u5ba2\u6578\u64da\u5eab\u300d\u53ca\u300cOne Platform \u221e Tourism Insights\u300d\u3002\u85cd\u8272\u80cc\u666f\u4e0a\u4ee5\u7b49\u8ddd\u8996\u89d2\u5448\u73fe\u4e94\u500b\u7da0\u8272\u7acb\u9ad4\u65b9\u584a\u5e73\u53f0\uff0c\u5206\u5225\u4ee3\u8868\u4e0d\u540c\u6578\u64da\u6a21\u7d44\uff1a1) \u89c0\u5149\u666f\u9edePOI Data\uff0c\u986f\u793a\u5bf6\u5854\u3001\u795e\u793e\u9ce5\u5c45\u7b49\u666f\u9ede\u5efa\u7bc9\uff1b2) \u4eba\u6d41\u79fb\u52d5Foot Traffic Data\uff0c\u5c55\u793a\u6578\u64da\u5206\u6790\u5100\u8868\u677f\uff1b3) \u5546\u5708\u7d93\u6fdfDistrict Economy\uff0c\u5448\u73fe\u5546\u5e97\u8857\u5834\u666f\uff1b4) \u89c0\u5149\u71df\u6536Tourism Revenue\uff0c\u4ee5\u91d1\u9322\u7b26\u865f\u548c\u5713\u9905\u5716\u8868\u793a\uff1b5) \u53d7\u773e\u8f2a\u5ed3Audience Profile\uff0c\u986f\u793a\u65c5\u5ba2\u8208\u8da3\uff08\u7f8e\u98df\u3001\u904b\u52d5\u3001\u97f3\u6a02\uff09\uff1b6) \u884c\u92b7\u81ea\u52d5\u5316Audience Center\uff0c\u5c55\u793a\u591a\u6e20\u9053\u884c\u92b7\u5de5\u5177\uff08EDM\u3001LINE\u3001Facebook\uff09\u3002\u5de6\u5074\u6709\u98db\u6a5f\u5716\u793a\uff0c\u53f3\u4e0b\u89d2\u6709\u904a\u8f2a\u5716\u793a\uff0c\u8c61\u5fb5\u8de8\u5883\u65c5\u904a\u3002\u53f3\u4e0a\u89d2\u70baVpon\u6a19\u8a8c\u3002\" srcset=\"https:\/\/www.vpon.com\/wp-content\/uploads\/2026\/04\/AI-\u667a\u6167\u89c0\u5149\u89e3\u6c7a\u65b9\u6848\u5c0f\u5cf6-1024x659.jpg 1024w, https:\/\/www.vpon.com\/wp-content\/uploads\/2026\/04\/AI-\u667a\u6167\u89c0\u5149\u89e3\u6c7a\u65b9\u6848\u5c0f\u5cf6-300x193.jpg 300w, https:\/\/www.vpon.com\/wp-content\/uploads\/2026\/04\/AI-\u667a\u6167\u89c0\u5149\u89e3\u6c7a\u65b9\u6848\u5c0f\u5cf6-768x494.jpg 768w, https:\/\/www.vpon.com\/wp-content\/uploads\/2026\/04\/AI-\u667a\u6167\u89c0\u5149\u89e3\u6c7a\u65b9\u6848\u5c0f\u5cf6.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45a69b4 elementor-widget elementor-widget-heading\" data-id=\"45a69b4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Building Regional Tourism Circles<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c2d777 elementor-widget elementor-widget-text-editor\" data-id=\"2c2d777\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Taiwan\u2019s Tourism 2030 vision emphasizes the creation of regional tourism circles that connect different cities and attractions.<\/p><p>Through shared data across transportation, accommodation, and commercial districts, travelers can enjoy a seamless integrated experience of transportation \u00d7 accommodation \u00d7 consumption. Digital travel passes and Mobility as a Service (MaaS) solutions make it easier for travelers to explore multiple cities rather than staying at a single destination, further expanding tourism benefits.<\/p><p>To support the development of smart tourism, Vpon combines big data with AI-driven precision marketing, providing comprehensive data and digital advertising solutions that help tourism authorities and brands understand traveler origins, behavior patterns, and spending habits.<\/p><p>By integrating online and offline data, city marketing can precisely reach potential travelers, increase visitation rates and dwell time, and ultimately boost tourism spending. More importantly, Vpon enables marketing performance to be quantified and verified, ensuring that every marketing budget is transformed into measurable returns on investment.<\/p><p>This creates a sustainable smart tourism data ecosystem:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65b3ea4 elementor-widget elementor-widget-text-editor\" data-id=\"65b3ea4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><span style=\"color: #ffffff;\">Traveler Insights \u2192 Market Strategy \u2192 Precision Marketing \u2192 Performance Verification<\/span><\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93fa58f elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"93fa58f\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8aff230\" data-id=\"8aff230\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6b4d0dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b4d0dc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-12aea56\" data-id=\"12aea56\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd39124 elementor-widget elementor-widget-heading\" data-id=\"bd39124\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#1 Traveler Insights: Tourism Big Data Dashboard and AIR Reports<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eb22ba elementor-widget elementor-widget-text-editor\" data-id=\"7eb22ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Before formulating strategies, tourism authorities must first answer three key questions: Where do travelers come from? Where do they go? What do they do?<\/p><p><strong>\u25a0 Tourism Big Data Dashboard: Understanding Traveler Behavior to Drive Data-Based Strategies<\/strong><\/p><p>Understanding traveler behavior is the starting point for all decision-making. Vpon\u2019s Tourism Big Data Dashboard integrates mobile device data with multiple data sources to provide diverse analytical perspectives, including:<\/p><ul><li>Regional visitor traffic trends<\/li><li>Weekday and weekend visitor flow analysis<\/li><li>Traveler length-of-stay analysis<\/li><li>Attraction visitation patterns<\/li><li>Traveler origin analysis<\/li><li>Crowd hot spot analysis<\/li><li>Customized attraction monitoring<\/li><\/ul><p>Through visualized data dashboards, city managers and tourism authorities can quickly understand the travel patterns and movement routes of different visitor segments. These insights can then be applied to event planning, attraction linkage strategies, transportation allocation, and urban operational strategies, enabling tourism management to move from experience-based decisions to data-driven governance.<\/p><p><strong>\u25a0 Vpon AIR (Audience Insight Report): Traveler Profile Insights and Behavior Analysis<br \/><\/strong><br \/>Vpon\u2019s Audience Insight Report (AIR) combines AI with big data models to analyze the origins, age structures, interest tags, travel preferences, and spending capacity of potential domestic travelers.<br \/>Tourism authorities can clearly understand key questions about potential visitors:<\/p><ul><li>Who may visit (traveler origins and digital profiles)<\/li><li>Why they visit (travel interests and motivations)<\/li><li>Spending capacity (purchasing power and travel frequency)<\/li><li>What they prefer to do during their trips (activity and content preferences)<\/li><\/ul><p>These insights help tourism authorities design more precise tourism experiences. For example, cities can organize music festivals and night markets for younger audiences, develop family-friendly attractions for family travelers, or create in-depth travel experiences that combine culinary culture with local brands. Such insights help cities create culturally resonant and engaging themed events, transforming travel from simple sightseeing into a complete lifestyle experience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a2b598d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a2b598d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-46975a6\" data-id=\"46975a6\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1656ba8 elementor-widget elementor-widget-heading\" data-id=\"1656ba8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#2 Cross-Border Data Targeting: Reaching Potential Travelers at the Right Time<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfcc13d elementor-widget elementor-widget-text-editor\" data-id=\"dfcc13d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Once traveler insights are established, the next step is determining how to reach potential audiences at different stages of their travel planning and influence their travel decisions.<br \/>Cross-Border Data Insights: Using Ponta Data to Identify International Travelers<\/p><p><strong>\u25a0 Visualizing the Digital Profiles of Potential Travelers<\/strong><br \/>In the global tourism market, cross-border travelers have always been a key driver of urban economic growth. Vpon has partnered with Ponta, a major Japanese loyalty points platform, to establish a smart cross-border data analysis mechanism using more than 120 million member records and the <strong>Ponta Data Management Platform (Ponta DMP)<\/strong>.<br \/>Through this cross-border data, cities and tourism organizations no longer need to rely on vague market assumptions. Instead, they can use real data to identify Japanese travelers with strong potential interest in visiting Taiwan even before they book flights.<\/p><p><strong>\u25a0Precision Reach<\/strong><br \/>This one-stop cross-border marketing system allows tourism authorities to deliver valuable travel information and advertising content through the Ponta App, while further verifying through data whether the targeted audience actually visits the destination.<br \/>The entire mechanism functions like a data-driven intelligent navigation system, helping destinations reach the right audiences at the most appropriate moment and maximize the effectiveness of tourism marketing budgets.<\/p><p>Ponta data sources include:<\/p><ul><li>Member Profile Data<\/li><li>Purchase &amp; Transaction Data<\/li><li>Web &amp; App Browsing Logs<\/li><li>Geolocation Data<\/li><li>Ponta Research Surveys<\/li><li>Partner Ecosystem Data<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-56282b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56282b5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2439b90\" data-id=\"2439b90\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1850c7c elementor-widget elementor-widget-heading\" data-id=\"1850c7c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#3 Precision Marketing: Multi-Touchpoint Deployment<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b9238d elementor-widget elementor-widget-text-editor\" data-id=\"7b9238d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>\u25a0pDOOH (Programmatic Digital Out-of-Home): Tourism Touchpoints in Smart Cities<br \/><\/strong><br \/>In a smart tourism environment, urban public spaces are the most direct touchpoints for communicating with travelers. <br \/>The pDOOH (Programmatic Digital Out-of-Home) platform integrates real-time visitor flow and geographic data, helping tourism authorities deliver targeted advertisements on outdoor screens located at airports, transportation hubs, commercial districts, large shopping malls, retail chains, and popular attractions.<br \/>Through big data analysis, the system can identify high-potential traveler groups\u2014such as international tourists, retired senior travelers, or high-end consumer segments\u2014and dynamically display advertisements in areas where these audiences are most active.<\/p><p><strong>\u25a0Vpon ADN (Ad Network): Expanding Tourism Marketing Reach<br \/><\/strong><br \/>Vpon ADN ad network deeply integrates travel platforms, content media, and mobile applications (apps), enabling cross-platform precision marketing through big data analysis.<br \/>Tourism authorities can dynamically adjust advertising content based on travelers\u2019 interest tags, geographic location, and mobile device usage scenarios. For example, they can deliver destination branding videos to potential travelers who are currently searching for travel information, or precisely recommend new attractions and seasonal limited-time activities to travelers who have already visited.<br \/><br \/>At the same time, every ad delivery accumulates into a valuable data asset. Vpon can integrate the interaction data generated by advertisements into a brand\u2019s or tourism authority\u2019s Customer Data Platform (CDP) or Composable CDP (CCDP), and continuously analyze it in combination with first-party and third-party data. This data can also be further applied to external platforms such as Google and Meta, forming a long-term, data-driven marketing cycle.<br \/>Through AI algorithms, Vpon ADN can learn market changes and traveler responses in real time, quickly adjust delivery strategies, and improve tourism conversion rates and revisit intention.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7b263fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b263fb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8a33d85\" data-id=\"8a33d85\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f900a0 elementor-widget elementor-widget-heading\" data-id=\"2f900a0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#4 Performance Verification: Quantifying Tourism Marketing Results<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff82e62 elementor-widget elementor-widget-image\" data-id=\"ff82e62\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"650\" src=\"https:\/\/www.vpon.com\/wp-content\/uploads\/2026\/04\/Ponta-Banner_EN-1-1024x650.jpg\" class=\"attachment-large size-large wp-image-83426\" alt=\"Infographic showing 5 Core Values of Smart Tourism: Measurable Performance (data-driven analysis), Environmental Sustainability (balancing local communities and resources), Personalized Experience (tailored travel content), Real-time Decision-making (rapidly responding to needs), and Cross-departmental Collaboration (integrating resources), with illustrated tourist couple in center\" srcset=\"https:\/\/www.vpon.com\/wp-content\/uploads\/2026\/04\/Ponta-Banner_EN-1-1024x650.jpg 1024w, https:\/\/www.vpon.com\/wp-content\/uploads\/2026\/04\/Ponta-Banner_EN-1-300x190.jpg 300w, https:\/\/www.vpon.com\/wp-content\/uploads\/2026\/04\/Ponta-Banner_EN-1-768x488.jpg 768w, https:\/\/www.vpon.com\/wp-content\/uploads\/2026\/04\/Ponta-Banner_EN-1.jpg 1134w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc84af8 elementor-widget elementor-widget-text-editor\" data-id=\"bc84af8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>\u25a0O2O Online-to-Offline Traffic Platform: Verifying Marketing Effectiveness<br \/><\/strong><br \/>A common challenge in tourism marketing is: How can we prove that digital marketing exposure actually drives physical visits?<br \/>Vpon\u2019s O2O (Online-to-Offline) traffic platform bridges the information gap between digital advertising and real-world behavior.<br \/>By integrating mobile device data with physical location data, the platform helps tourism authorities accurately track whether audiences exposed to digital advertisements actually visit specific attractions, event venues, or commercial districts.<br \/>Tourism authorities can clearly understand the attribution path from \u201cAds exposure \u2192 Actual Visit\u201d, including:<\/p><ul><li>Evaluating the real contribution of different marketing campaigns to visitor traffic<\/li><li>Analyzing the actual travel routes of different traveler segments<\/li><li>Accurately quantifying the economic impact of tourism activities on surrounding commercial districts\u201d<\/li><\/ul><p>This visualized performance verification mechanism ensures that tourism marketing is no longer measured only by exposure or clicks but can clearly quantify actual visitor flows and tourism economic value.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-196bf4e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"196bf4e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a456b48\" data-id=\"a456b48\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c0f078 elementor-widget elementor-widget-heading\" data-id=\"3c0f078\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7. Global Smart Tourism Case Study \u2014 Vpon \u00d7 Osaka Tourism Bureau<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb4f2ae elementor-widget elementor-widget-text-editor\" data-id=\"cb4f2ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Smart tourism has become a key development direction for the global tourism industry. For Taiwan to achieve the Tourism 2030 goal of generating <strong>NT$1 trillion in tourism revenue<\/strong>, it must establish a stable and centralized system that optimizes every stage of the traveler journey.<\/p><p>A recent representative international case is the <strong>\u201cOsaka Tourism Data Hub\u201d<\/strong> , developed through a collaboration between <strong>Vpon and the Osaka Tourism Bureau<\/strong>. This platform<strong> breaks down data silos across 43 municipalities<\/strong> within Osaka Prefecture, establishing a unified system for tourism management and marketing decision-making.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4908853 elementor-widget elementor-widget-heading\" data-id=\"4908853\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Before the Data Hub, Osaka\u2019s cities faced major challenges:<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3551b5a elementor-widget elementor-widget-text-editor\" data-id=\"3551b5a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><strong>Different Metrics<\/strong><br \/>Each municipality defined tourism performance indicators differently, resulting in a lack of standardized evaluation benchmarks.<br \/><br \/><\/li><li><strong>Limited Resources<\/strong><br \/>Some small and medium-sized cities had limited budgets and technical capabilities, making it difficult to conduct data analysis.<br \/><br \/><\/li><li><strong>Lost Knowledge<br \/><\/strong>When personnel changed, accumulated data and experience were difficult to transfer and preserve effectively.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dc5276 elementor-widget elementor-widget-heading\" data-id=\"0dc5276\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Integration Achievements of the Osaka Tourism Data Hub<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f22775d elementor-widget elementor-widget-text-editor\" data-id=\"f22775d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Vpon helped Osaka build a centralized platform, enabling all municipalities to equally access high-quality tourism data and analytical tools. The platform integrates:<\/p><ul><li>Visitor Spending Data<\/li><li>Traveler Behavior before and during trips<\/li><li>Accommodation Statistics<\/li><\/ul><p>Through standardized tourism KPIs, cities across Osaka can make data-driven decisions, ensuring that marketing strategies and policy directions align closely with real traveler behavior.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d840cc elementor-widget elementor-widget-heading\" data-id=\"2d840cc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Three Key Directions Taiwan Can Learn from Smart Tourism<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38c4870 elementor-widget elementor-widget-text-editor\" data-id=\"38c4870\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><strong>Establish a cross-ministerial tourism DMP platform<\/strong><br \/>(based on a \u201cSingle Source of Truth\u201d data framework)<\/li><li><strong>Provide standardized tourism management tools<\/strong> across regions to help promote local characteristics and emerging attractions<\/li><li><strong>Continue investing in digital tourism infrastructure<\/strong><\/li><\/ul><p>Becoming a smart tourism leader requires the right AI partner. Trusted by over 200 local governments, Vpon delivers AI-powered tourism solutions that help destinations transform digitally and align with the 2030 smart tourism vision.\u00a0<br \/><a href=\"https:\/\/www.vpon.com\/en\/contact-us\/\">Contact Vpon<\/a> today to start building a smarter, more connected travel experience.<\/p><p>\ud83d\udc49Read full story\uff1a<a href=\"https:\/\/www.vpon.com\/en\/blogs\/smart-retail-2026-part1\/\">Smart Tourism of the Future: Reshaping the Tourism Ecosystem with AI and Big Data (Part I)<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e50020 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e50020\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ff01e5\" data-id=\"7ff01e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Table of Contents 5. Building the Next Generation of Smart Tourism with AI AI-Driven Service Innovation AI is comprehensively reshaping the tourism industry, driving a dual-axis transformation that spans both personalized travel experiences and intelligent destination management. On the service side, AI analyzes traveler behavior and preferences, and combines multilingual virtual assistants with AR\/VR technologies &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.vpon.com\/en\/blogs\/smart-retail-2026-part2\/\"> <span class=\"screen-reader-text\">Reshaping the Tourism Ecosystem with AI and Big Data &#8211; Part II<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":34,"featured_media":83171,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[195],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/posts\/83235"}],"collection":[{"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/comments?post=83235"}],"version-history":[{"count":39,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/posts\/83235\/revisions"}],"predecessor-version":[{"id":83432,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/posts\/83235\/revisions\/83432"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/media\/83171"}],"wp:attachment":[{"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/media?parent=83235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/categories?post=83235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/tags?post=83235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}