{"id":79744,"date":"2025-09-15T16:07:03","date_gmt":"2025-09-15T08:07:03","guid":{"rendered":"https:\/\/www.vpon.com\/news\/%e4%b8%80%e8%88%ac%e8%b2%a1%e5%9c%98%e6%b3%95%e4%ba%ba-%e9%97%9c%e8%a5%bf%e8%a7%80%e5%85%89%e7%b8%bd%e9%83%a8\/"},"modified":"2025-09-16T10:18:18","modified_gmt":"2025-09-16T02:18:18","slug":"kansai-tourism-bureau","status":"publish","type":"post","link":"https:\/\/www.vpon.com\/en\/news\/kansai-tourism-bureau\/","title":{"rendered":"KANSAI Tourism Bureau"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"79744\" class=\"elementor elementor-79744 elementor-79653\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe533dd elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"fe533dd\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26d84de\" data-id=\"26d84de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f421e85 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f421e85\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e910307\" data-id=\"e910307\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8bca3b2 elementor-widget elementor-widget-image\" data-id=\"8bca3b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1019\" height=\"856\" src=\"https:\/\/www.vpon.com\/wp-content\/uploads\/2025\/09\/\u95a2\u897f\u89b3\u5149\u672c\u90e8\u30a8\u30f3\u30c8\u30e9\u30f3\u30b93.jpg\" class=\"attachment-full size-full wp-image-79668\" alt=\"\" srcset=\"https:\/\/www.vpon.com\/wp-content\/uploads\/2025\/09\/\u95a2\u897f\u89b3\u5149\u672c\u90e8\u30a8\u30f3\u30c8\u30e9\u30f3\u30b93.jpg 1019w, https:\/\/www.vpon.com\/wp-content\/uploads\/2025\/09\/\u95a2\u897f\u89b3\u5149\u672c\u90e8\u30a8\u30f3\u30c8\u30e9\u30f3\u30b93-300x252.jpg 300w, https:\/\/www.vpon.com\/wp-content\/uploads\/2025\/09\/\u95a2\u897f\u89b3\u5149\u672c\u90e8\u30a8\u30f3\u30c8\u30e9\u30f3\u30b93-768x645.jpg 768w\" sizes=\"(max-width: 1019px) 100vw, 1019px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f4a1e92\" data-id=\"f4a1e92\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ee2cc4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5ee2cc4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<div style=\"gap: 10px; flex-wrap: wrap;\">\n<div style=\"background: linear-gradient(90deg, #C4C4C4, #7D7D7D); color: #fff; padding: 4px 14px; border-radius: 20px; font-size: 15px; font-weight: bold;\">\n\nData Solutions\n\n<\/div>\n<div style=\"background: linear-gradient(90deg, #FFBE00, #FF8200); color: #fff; padding: 4px 14px; border-radius: 20px; font-size: 15px; font-weight: bold;\">\n\nGA4 Utilization Support\n\n<\/div>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07d7cd5 elementor-widget elementor-widget-spacer\" data-id=\"07d7cd5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-422aa83 elementor-widget elementor-widget-heading\" data-id=\"422aa83\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">189.1% increase in access compared to the previous year!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b37caf elementor-widget elementor-widget-heading\" data-id=\"3b37caf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Data-Driven Smart Tourism: KANSAI Tourism Bureau's New Tourism Marketing Model<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-efde3d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"efde3d2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-208513e\" data-id=\"208513e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d220de3 elementor-widget elementor-widget-text-editor\" data-id=\"d220de3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"align-items: center\">\n<div style=\"width: 4px;height: 28px;background: linear-gradient(to bottom, #FF8200, #FFAD00);margin-right: 8px;border-radius: 2px\">\n<\/div>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-52505b4\" data-id=\"52505b4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-350fa36 elementor-widget elementor-widget-text-editor\" data-id=\"350fa36\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #333333;\"><span style=\"font-size: 18px;\"><b>KANSAI Tourism Bureau<\/b><\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-470fd44 elementor-widget elementor-widget-spacer\" data-id=\"470fd44\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a697c3a elementor-widget elementor-widget-text-editor\" data-id=\"a697c3a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>2025.09.15<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb56769 elementor-widget elementor-widget-text-editor\" data-id=\"eb56769\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Mr. Akinori Ikenari, Director of Digital Marketing Department<br \/>Mr. Atsushi Takuwa, Producer of Digital Marketing Department<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-89a4487 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"89a4487\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9bd2d3f\" data-id=\"9bd2d3f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-650954e elementor-widget elementor-widget-text-editor\" data-id=\"650954e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-style: inherit; font-weight: inherit;\">For many foreign visitors to Japan, &#8220;Kansai&#8221; often evokes images centered around cities like Osaka and Kyoto. However, the Kansai region possesses rich and diverse tourism resources that extend far beyond these well-known cities. The Kansai Tourism Bureau has taken on the mission of conveying &#8220;Kansai&#8217;s profound charm&#8221; to the world and attracting foreign visitors to explore the broader Kansai region in depth.<\/span><\/p><p>In this interview, we delve into the multilingual tourism information website <a href=\"https:\/\/www.the-kansai-guide.com\/ja\/\"><b>&#8220;The Gate to KANSAI (G2K)&#8221;<\/b><\/a> operated by the Kansai Tourism Bureau, focusing on the data dashboard built in collaboration with <a href=\"https:\/\/www.vpon.com\/jp\"><b>Vpon JAPAN<\/b><\/a>. We explore the background of its implementation, actual results achieved, and future prospects.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7018504 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7018504\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b0ce4c9\" data-id=\"b0ce4c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6885395 elementor-widget elementor-widget-heading\" data-id=\"6885395\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SUMMARY<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95efae9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"95efae9\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-915778d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"915778d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3f468ac\" data-id=\"3f468ac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-033989b elementor-widget elementor-widget-text-editor\" data-id=\"033989b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>01 Pain Points<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2526bb8 elementor-widget elementor-widget-text-editor\" data-id=\"2526bb8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li>Unable to grasp user focus and intent, making it difficult to formulate targeted strategies.<\/li>\n<li>GA (Google Analytics) only displays basic metrics and fails to provide the deep insights needed for improvement.<\/li>\n<li>Unable to understand trends by country and topic, making it difficult to deliver effective marketing content<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-145af91 elementor-widget elementor-widget-spacer\" data-id=\"145af91\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-741a40d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"741a40d\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3018c4c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3018c4c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6333c2d\" data-id=\"6333c2d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b50097 elementor-widget elementor-widget-text-editor\" data-id=\"5b50097\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>02 Solutions<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce3a980 elementor-widget elementor-widget-text-editor\" data-id=\"ce3a980\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li>Implementing <b>Vpon tracking tags<\/b> across all pages<\/li>\n<li>Establishing a visualization dashboard that displays interest data by country \/ region and theme.<\/li>\n<li>Developing a data analysis environment for analyzing behaviors (such as traffic sources, dwell time on page, and return visit rates).<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2db981 elementor-widget elementor-widget-spacer\" data-id=\"d2db981\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5913a5a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5913a5a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8295513 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8295513\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9777bf2\" data-id=\"9777bf2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d466c9b elementor-widget elementor-widget-text-editor\" data-id=\"d466c9b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>03 Results<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79fb633 elementor-widget elementor-widget-text-editor\" data-id=\"79fb633\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Visualization of interest topics and trends by country \/ region, enabling improved PDCA cycle implementation.<\/li><li>Accurately measure the effectiveness of campaign measures and easily share with stakeholders.<\/li><li>The number of accesses grew significantly <b>by 189.1% compared to the previous year (FY22: 1.66 million \u2192 FY23: 3.14 million)<\/b>.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2438dc4 elementor-widget elementor-widget-spacer\" data-id=\"2438dc4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-534c3bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"534c3bf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-886094f\" data-id=\"886094f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e0476c elementor-widget elementor-widget-spacer\" data-id=\"5e0476c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc8e66b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc8e66b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38be4c1\" data-id=\"38be4c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39c50d9 elementor-widget elementor-widget-text-editor\" data-id=\"39c50d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"position: relative; margin-bottom: 10px; font-family: 'M PLUS 1', 'Noto Sans JP', sans-serif;\"><h2 style=\"font-size: 24px; font-weight: bold; margin-bottom: 10px;\">Background<\/h2><div style=\"width: 100%; height: 2px; background-color: #e5e5e5; position: relative;\"><div style=\"width: 120px; height: 2px; background: linear-gradient(to right, #FF8200, #FFAD00); position: absolute; top: 0; left: 0;\">\u00a0<\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4786881 elementor-widget elementor-widget-text-editor\" data-id=\"4786881\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>\u30fc Please tell us about the challenges you faced before introducing Vpon&#8217;s service.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c2f2f0 elementor-widget elementor-widget-text-editor\" data-id=\"5c2f2f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b style=\"font-style: inherit;\">Mr. Ikenari:<\/b><span style=\"font-style: inherit; font-weight: inherit;\"> While we could see visitor numbers, we couldn&#8217;t grasp the &#8220;depth of interest and experience intent.&#8221;<\/span><\/p><p><span style=\"font-size: 15px;\"><b>The Gate to KANSAI (G2K)<\/b> website was originally built with a multilingual structure to provide information to travelers from around the world. However, tools like Google Analytics only display basic metrics such as page views and sessions, and we couldn&#8217;t capture specific and detailed needs such as topics that users were interested in or trends by country.<\/span><\/p><p><span style=\"font-size: 15px;\">Under these circumstances, it was difficult for us to implement effective promotional campaigns and improve content.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d8276b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d8276b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b2c02c\" data-id=\"7b2c02c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7178df elementor-widget elementor-widget-text-editor\" data-id=\"b7178df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"position: relative; margin-bottom: 10px; font-family: 'M PLUS 1', 'Noto Sans JP', sans-serif;\"><h2 style=\"font-size: 24px; font-weight: bold; margin-bottom: 10px;\">Reasons for Choosing Vpon<\/h2><div style=\"width: 100%; height: 2px; background-color: #e5e5e5; position: relative;\"><div style=\"width: 120px; height: 2px; background: linear-gradient(to right, #FF8200, #FFAD00); position: absolute; top: 0; left: 0;\">\u00a0<\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2396cfd elementor-widget elementor-widget-text-editor\" data-id=\"2396cfd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>\u30fc What made you decide to choose Vpon?<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-374a154 elementor-widget elementor-widget-text-editor\" data-id=\"374a154\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-style: inherit;\"><b>Mr. Ikenari:<\/b><\/span><span style=\"font-style: inherit; font-weight: inherit;\"> The major deciding factors were their expertise in data utilization and track record in the tourism field.<\/span><\/p><p><span style=\"font-size: 15px;\">Vpon has a track record of supporting multiple local governments and tourism organizations, and has a wealth of know-how in marketing to foreign visitors to Japan.<\/span><\/p><p><span style=\"font-size: 15px;\">We were particularly attracted to their ability to analyze user behavior data on websites, and wanted to create an environment where we could quantitatively see whether our content was truly resonating, so we decided to ask them for help.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f5b0f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8f5b0f6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e32afbb\" data-id=\"e32afbb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc4fbe4 elementor-widget elementor-widget-text-editor\" data-id=\"fc4fbe4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"position: relative; margin-bottom: 10px; font-family: 'M PLUS 1', 'Noto Sans JP', sans-serif;\"><h2 style=\"font-size: 24px; font-weight: bold; margin-bottom: 10px;\">Effects After Implementation<\/h2><div style=\"width: 100%; height: 2px; background-color: #e5e5e5; position: relative;\"><div style=\"width: 120px; height: 2px; background: linear-gradient(to right, #FF8200, #FFAD00); position: absolute; top: 0; left: 0;\">\u00a0<\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47f0d56 elementor-widget elementor-widget-text-editor\" data-id=\"47f0d56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>\u30fc Please tell us about the effects and results you have achieved by using Vpon&#8217;s services.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fa3332 elementor-widget elementor-widget-text-editor\" data-id=\"2fa3332\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b style=\"font-style: inherit;\">Mr. Takuwa:<\/b><span style=\"font-style: inherit; font-weight: inherit;\"> We were able to visualize topics of interest for each article and trends by country \/ region through a dashboard, which enabled us to implement a PDCA cycle for content optimization.<\/span><\/p><p><span style=\"font-size: 15px;\">In this dashboard implementation, we integrated Vpon tracking tags across all pages, allowing us to use data to understand trends of which countries&#8217; users show strong interest in topics such as &#8220;cuisine<\/span>,<span style=\"font-style: inherit; font-weight: inherit;\">&#8221; &#8220;activity experiences,&#8221; and &#8220;historical culture.&#8221;\u00a0<\/span><\/p><p><span style=\"font-style: inherit; font-weight: inherit;\">Now, after publishing new content, we can also verify strategic effectiveness from dimensions such as traffic sources, dwell time, and browse rates. The ability to see results progress more intuitively represents a major breakthrough, making it easier for us to focus on content SEO optimization.<\/span><\/p><p><span style=\"font-style: inherit; font-weight: inherit;\">It&#8217;s also user-friendly when submitting reports internally and externally, enabling us to have more persuasive discussions with stakeholders.&#8221;<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f54aefd elementor-widget elementor-widget-text-editor\" data-id=\"f54aefd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"text-align: justify;\"><b>The Gate to Kansai (G2K) Access Numbers: Past Trends and Targets<\/b><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-205b79b elementor-widget elementor-widget-image\" data-id=\"205b79b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.vpon.com\/wp-content\/uploads\/2025\/09\/G2K\u30a2\u30af\u30bb\u30b9\u63a8\u79fb.png\" class=\"attachment-full size-full wp-image-79719\" alt=\"\" srcset=\"https:\/\/www.vpon.com\/wp-content\/uploads\/2025\/09\/G2K\u30a2\u30af\u30bb\u30b9\u63a8\u79fb.png 1920w, https:\/\/www.vpon.com\/wp-content\/uploads\/2025\/09\/G2K\u30a2\u30af\u30bb\u30b9\u63a8\u79fb-300x169.png 300w, https:\/\/www.vpon.com\/wp-content\/uploads\/2025\/09\/G2K\u30a2\u30af\u30bb\u30b9\u63a8\u79fb-1024x576.png 1024w, https:\/\/www.vpon.com\/wp-content\/uploads\/2025\/09\/G2K\u30a2\u30af\u30bb\u30b9\u63a8\u79fb-768x432.png 768w, https:\/\/www.vpon.com\/wp-content\/uploads\/2025\/09\/G2K\u30a2\u30af\u30bb\u30b9\u63a8\u79fb-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd08a09 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd08a09\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4763dac\" data-id=\"4763dac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f3571e elementor-widget elementor-widget-image\" data-id=\"7f3571e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1395\" height=\"987\" src=\"https:\/\/www.vpon.com\/wp-content\/uploads\/2025\/09\/\u95a2\u897f\u89b3\u5149\u672c\u90e8\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc.png\" class=\"attachment-full size-full wp-image-79713\" alt=\"\" srcset=\"https:\/\/www.vpon.com\/wp-content\/uploads\/2025\/09\/\u95a2\u897f\u89b3\u5149\u672c\u90e8\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc.png 1395w, https:\/\/www.vpon.com\/wp-content\/uploads\/2025\/09\/\u95a2\u897f\u89b3\u5149\u672c\u90e8\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc-300x212.png 300w, https:\/\/www.vpon.com\/wp-content\/uploads\/2025\/09\/\u95a2\u897f\u89b3\u5149\u672c\u90e8\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc-1024x725.png 1024w, https:\/\/www.vpon.com\/wp-content\/uploads\/2025\/09\/\u95a2\u897f\u89b3\u5149\u672c\u90e8\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc-768x543.png 768w\" sizes=\"(max-width: 1395px) 100vw, 1395px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><small>From left in the photo: Mr. Atsushi Takuwa, Producer of Digital Marketing Department at the KANSAI Tourism Bureau, and Mr. Akinori Ikenari, Director of Digital Marketing Department,  KANSAI Tourism Bureau<\/small><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d74526c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d74526c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42a64a2\" data-id=\"42a64a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-acb7107 elementor-widget elementor-widget-text-editor\" data-id=\"acb7107\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"position: relative; margin-bottom: 10px; font-family: 'M PLUS 1', 'Noto Sans JP', sans-serif;\"><h2 style=\"font-size: 24px; font-weight: bold; margin-bottom: 10px;\"><span style=\"font-style: inherit;\">Future Outlook and Message<\/span><\/h2><div style=\"width: 100%; height: 2px; background-color: #e5e5e5; position: relative;\"><div style=\"width: 120px; height: 2px; background: linear-gradient(to right, #FF8200, #FFAD00); position: absolute; top: 0; left: 0;\">\u00a0<\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c11018 elementor-widget elementor-widget-text-editor\" data-id=\"2c11018\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>\u30fc Please tell us about future challenges and what you expect from Vpon.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dde640b elementor-widget elementor-widget-text-editor\" data-id=\"dde640b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 15px;\"><b>Mr. Takuwa: <\/b>We want to visualize the marketing efficiency funnel for Kansai and each region, and formulate a fundamental strategy to determine what factors each region should focus on to promote regional tourism development. For this purpose, it is important to clarify from what perspectives and approaches we should analyze which data, and to build a unique framework with &#8220;Kansai Characteristics&#8221;. Furthermore, this should not be limited to website data alone, but should also integrate diverse data such as survey research and consumer spending data. We hope that through visualization on the dashboard and updates to the marketing funnel structure, we can make policy formulation and implementation more strategic and efficient.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aa232d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa232d1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f87d3ac\" data-id=\"f87d3ac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5bf2a81 elementor-widget elementor-widget-text-editor\" data-id=\"5bf2a81\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"position: relative; margin-bottom: 10px; font-family: 'M PLUS 1', 'Noto Sans JP', sans-serif;\"><h2 style=\"font-size: 24px; font-weight: bold; margin-bottom: 10px;\">A Message to those Considering Vpon<\/h2><div style=\"width: 100%; height: 2px; background-color: #e5e5e5; position: relative;\"><div style=\"width: 120px; height: 2px; background: linear-gradient(to right, #FF8200, #FFAD00); position: absolute; top: 0; left: 0;\">\u00a0<\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3b9f11 elementor-widget elementor-widget-text-editor\" data-id=\"c3b9f11\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b style=\"font-style: inherit;\">Mr. Ikenari:<\/b><span style=\"font-style: inherit; font-weight: inherit;\"> &#8220;When you can see the numbers, things change.&#8221; I truly feel this.<\/span><\/p><p><span style=\"font-size: 15px;\">Tourism promotion is a field where decisions tend to be made intuitively, but by visualizing &#8220;where and to whom it resonates,&#8221; our strategy has changed, and the common understanding among all parties has deepened dramatically. As a result, it has become easier to tackle content SEO. We have once again realized the importance of the quality of how content is communicated, which is the foundation of marketing.<\/span><\/p><p><span style=\"font-size: 15px;\"><b>Vpon is a partner that combines expertise with flexible adaptability.<\/b><\/span><\/p><p><span style=\"font-size: 15px;\">I believe they will be a very reliable partner for those who want to &#8220;promote tourism more effectively&#8221; and &#8220;make data-driven decisions.&#8221;<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae95f78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae95f78\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab0eff2\" data-id=\"ab0eff2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9300752 elementor-widget elementor-widget-image\" data-id=\"9300752\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1474\" height=\"832\" src=\"https:\/\/www.vpon.com\/wp-content\/uploads\/2025\/09\/\u95a2\u897f\u89b3\u5149\u672c\u90e8\u30a8\u30f3\u30c8\u30e9\u30f3\u30b94.jpg\" class=\"attachment-full size-full wp-image-79731\" alt=\"\" srcset=\"https:\/\/www.vpon.com\/wp-content\/uploads\/2025\/09\/\u95a2\u897f\u89b3\u5149\u672c\u90e8\u30a8\u30f3\u30c8\u30e9\u30f3\u30b94.jpg 1474w, https:\/\/www.vpon.com\/wp-content\/uploads\/2025\/09\/\u95a2\u897f\u89b3\u5149\u672c\u90e8\u30a8\u30f3\u30c8\u30e9\u30f3\u30b94-300x169.jpg 300w, https:\/\/www.vpon.com\/wp-content\/uploads\/2025\/09\/\u95a2\u897f\u89b3\u5149\u672c\u90e8\u30a8\u30f3\u30c8\u30e9\u30f3\u30b94-1024x578.jpg 1024w, https:\/\/www.vpon.com\/wp-content\/uploads\/2025\/09\/\u95a2\u897f\u89b3\u5149\u672c\u90e8\u30a8\u30f3\u30c8\u30e9\u30f3\u30b94-768x433.jpg 768w\" sizes=\"(max-width: 1474px) 100vw, 1474px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><small>From left in the photo: Mr. Atsushi Takuwa, Producer of Digital Marketing Department at the KANSAI Tourism Bureau, and Mr. Akinori Ikenari, Director of Digital Marketing Department,  KANSAI Tourism Bureau, and Ms. Mifa Kim, Manager of the Product Marketing Department at Vpon JAPAN Inc.<\/small><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8caa34f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8caa34f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-89468b2\" data-id=\"89468b2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ecd431 elementor-widget elementor-widget-image\" data-id=\"8ecd431\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"222\" src=\"https:\/\/www.vpon.com\/wp-content\/uploads\/2025\/09\/\u95a2\u897f\u89b3\u5149\u672c\u90e8\u69d8LOGO-scaled-1-1024x222.png\" class=\"attachment-large size-large wp-image-79734\" alt=\"\" srcset=\"https:\/\/www.vpon.com\/wp-content\/uploads\/2025\/09\/\u95a2\u897f\u89b3\u5149\u672c\u90e8\u69d8LOGO-scaled-1-1024x222.png 1024w, https:\/\/www.vpon.com\/wp-content\/uploads\/2025\/09\/\u95a2\u897f\u89b3\u5149\u672c\u90e8\u69d8LOGO-scaled-1-300x65.png 300w, https:\/\/www.vpon.com\/wp-content\/uploads\/2025\/09\/\u95a2\u897f\u89b3\u5149\u672c\u90e8\u69d8LOGO-scaled-1-768x167.png 768w, https:\/\/www.vpon.com\/wp-content\/uploads\/2025\/09\/\u95a2\u897f\u89b3\u5149\u672c\u90e8\u69d8LOGO-scaled-1-1536x334.png 1536w, https:\/\/www.vpon.com\/wp-content\/uploads\/2025\/09\/\u95a2\u897f\u89b3\u5149\u672c\u90e8\u69d8LOGO-scaled-1-2048x445.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1883883\" data-id=\"1883883\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c8f4ceb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c8f4ceb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-89d818b\" data-id=\"89d818b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-951423a elementor-widget elementor-widget-text-editor\" data-id=\"951423a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Company Name<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-119c441\" data-id=\"119c441\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40a7358 elementor-widget elementor-widget-text-editor\" data-id=\"40a7358\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>KANSAI Tourism Bureau<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f566594 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f566594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9d936a5\" data-id=\"9d936a5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd1a676 elementor-widget elementor-widget-text-editor\" data-id=\"dd1a676\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Company Location<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b6fbcfe\" data-id=\"b6fbcfe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-345570b elementor-widget elementor-widget-text-editor\" data-id=\"345570b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Location Osaka Nakanoshima Building 7F, 2-2-2 Nakanoshima, Kita-ku, Osaka<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-11d51d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11d51d2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8682454\" data-id=\"8682454\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f76078c elementor-widget elementor-widget-text-editor\" data-id=\"f76078c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Business Scope<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-960d89c\" data-id=\"960d89c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e58f03 elementor-widget elementor-widget-text-editor\" data-id=\"7e58f03\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Proposing comprehensive policy directions for the Kansai region based on market trends (Marketing &amp; Targeting)<\/p><p>Collecting detailed information across the Kansai region and disseminating marketing messages overseas<\/p><p>Supporting infrastructure development for receiving foreign visitors to Japan (Support for enhancing accessibility and comfort)<\/p><p>Establishing a comprehensive tourism promotion framework for the Kansai region<\/p><p>Responsible for cultural promotion and other related projects in the Kansai region &#8220;<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0ebe5fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ebe5fc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f3601f0\" data-id=\"f3601f0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6424213 elementor-widget elementor-widget-text-editor\" data-id=\"6424213\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>WEB<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6d9cc5f\" data-id=\"6d9cc5f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d44e97b elementor-widget elementor-widget-text-editor\" data-id=\"d44e97b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/kansai.or.jp\/\" target=\"_blank\" rel=\"noopener\">https:\/\/kansai.or.jp\/<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Data Solutions GA4 Utilization Support 189.1% increase in access compared to the previous year! Data-Driven Smart Tourism: KANSAI Tourism Bureau&#8217;s New Tourism Marketing Model KANSAI Tourism Bureau 2025.09.15 Mr. Akinori Ikenari, Director of Digital Marketing DepartmentMr. Atsushi Takuwa, Producer of Digital Marketing Department For many foreign visitors to Japan, &#8220;Kansai&#8221; often evokes images centered around &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.vpon.com\/en\/news\/kansai-tourism-bureau\/\"> <span class=\"screen-reader-text\">KANSAI Tourism Bureau<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":40,"featured_media":79764,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/posts\/79744"}],"collection":[{"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/comments?post=79744"}],"version-history":[{"count":32,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/posts\/79744\/revisions"}],"predecessor-version":[{"id":79808,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/posts\/79744\/revisions\/79808"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/media\/79764"}],"wp:attachment":[{"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/media?parent=79744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/categories?post=79744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/tags?post=79744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}