{"id":7174,"date":"2017-05-12T15:40:18","date_gmt":"2017-05-12T07:40:18","guid":{"rendered":"https:\/\/www.vpon.com\/data-management-guidebook-enhancing-roi-through-an-advanced-loyal-customer-management\/"},"modified":"2022-12-18T04:21:15","modified_gmt":"2022-12-17T20:21:15","slug":"data-management-guidebook-enhancing-roi-through-an-advanced-loyal-customer-management","status":"publish","type":"post","link":"https:\/\/www.vpon.com\/en\/news\/data-management-guidebook-enhancing-roi-through-an-advanced-loyal-customer-management\/","title":{"rendered":"Data Management Guidebook: Enhancing ROI Through An Advanced Loyal Customer Management"},"content":{"rendered":"

\"\"<\/p>\n

According to the Pareto Principle, 20% of your customers represent 80% of your revenues. This guidebook shows you how the Data Intersection of the RFM model identifies the MOST loyal and valuable customers and further help you achieve a better ROI.<\/p>\n

The Problems of Current Customer Data  Management Strategy:<\/p>\n

\"\"<\/p>\n

– Simple definition of loyal and valuable customers
\n– Channel evaluation solely focus on the revenue generation 
\n– Overlooking the interrelationship between customer behavior and channel characteristics<\/p>\n

You will get:<\/p>\n

\"\"<\/p>\n

– How the Data Intersection of the RFM Model identifies valuable loyal customers in a deeper level
\n– Visualization dashboards demonstrate the data analysis
\n– 3 essential tools to actualize the RFM results<\/p>\n","protected":false},"excerpt":{"rendered":"

According to the Pareto Principle, 20% of your customers represent 80% of your revenues. This guidebook shows you …<\/p>\n","protected":false},"author":10,"featured_media":6946,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/posts\/7174"}],"collection":[{"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/comments?post=7174"}],"version-history":[{"count":2,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/posts\/7174\/revisions"}],"predecessor-version":[{"id":48987,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/posts\/7174\/revisions\/48987"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/media\/6946"}],"wp:attachment":[{"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/media?parent=7174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/categories?post=7174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/tags?post=7174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}