{"id":70818,"date":"2024-10-14T17:49:09","date_gmt":"2024-10-14T09:49:09","guid":{"rendered":"https:\/\/www.vpon.com\/?p=70818"},"modified":"2024-11-01T14:10:02","modified_gmt":"2024-11-01T06:10:02","slug":"composable-commerce-boosts-digital-transformation","status":"publish","type":"post","link":"https:\/\/www.vpon.com\/en\/blogs\/composable-commerce-boosts-digital-transformation\/","title":{"rendered":"Composable Commerce Empowers Digital Transformation to Address the Dynamic and Diverse Needs of Modern Business"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"70818\" class=\"elementor elementor-70818 elementor-70789\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b2c622 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b2c622\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-230726b\" data-id=\"230726b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01e6d97 elementor-widget elementor-widget-text-editor\" data-id=\"01e6d97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span data-contrast=\"auto\"><span class=\"TextRun SCXW10130298 BCX0\" lang=\"EN-AU\" xml:lang=\"EN-AU\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW10130298 BCX0\">In<\/span><\/span> the modern world, businesses aim for speed, innovation, flexibility, and scalability using innovative microservices technology to create a smooth customer experience. But how can companies take a more modular &amp; omnichannel approach to make the best-personalized customer experiences? Today, businesses can use composable commerce based on the <\/span><span data-contrast=\"none\">MACH architecture<\/span><span data-contrast=\"auto\"> to create that customized experience customers are looking for.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">So, what is composable commerce? How are companies taking advantage of this approach today? Is it the right strategy for your business? Let&#8217;s dive in.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9cd684e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9cd684e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-192ac45\" data-id=\"192ac45\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a43093 elementor-toc--minimized-on-mobile elementor-widget__width-initial elementor-widget elementor-widget-table-of-contents\" data-id=\"1a43093\" 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.elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed .elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#9da5ae);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:flex;align-items:center;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid var(--box-border-color,#9da5ae)}.elementor-toc__header-title{font-size:18px;margin:0;color:var(--header-color)}.elementor-toc__toggle-button{cursor:pointer;display:inline-flex}.elementor-toc__toggle-button 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.elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h2>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__1a43093\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__1a43093\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__1a43093\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3651e06\" data-id=\"3651e06\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aa68ba4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa68ba4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-77c6a70\" data-id=\"77c6a70\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96d83e9 elementor-widget elementor-widget-heading\" data-id=\"96d83e9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">The Birth of Composable Commerce <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25e2e78 elementor-widget elementor-widget-text-editor\" data-id=\"25e2e78\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW203499343 BCX0\" lang=\"EN-AU\" xml:lang=\"EN-AU\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW203499343 BCX0\">Before composable commerce, traditional commerce platforms used an all-in-one bundled solution that was a closed system (discouraged integration) with existing systems, packaged business capabilities (PBC), and other microservices. This inflexibility made it hard for companies who needed a more customizable commerce experience. <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW203499343 BCX0\">So<\/span><span class=\"NormalTextRun SCXW203499343 BCX0\"> businesses needed a new way to gain the flexibility they needed to create that custom experience, which gave birth to the concept of the composable commerce ecosystem.\u00a0<\/span><\/span><span class=\"EOP SCXW203499343 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c07a160 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c07a160\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-508021f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"508021f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-75bf61a\" data-id=\"75bf61a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae4de70 elementor-widget elementor-widget-image\" data-id=\"ae4de70\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1300\" height=\"665\" src=\"https:\/\/www.vpon.com\/wp-content\/uploads\/2024\/10\/VP20_Composable-Commerce_image-2.jpg\" class=\"attachment-full size-full wp-image-70971\" alt=\"\" srcset=\"https:\/\/www.vpon.com\/wp-content\/uploads\/2024\/10\/VP20_Composable-Commerce_image-2.jpg 1300w, https:\/\/www.vpon.com\/wp-content\/uploads\/2024\/10\/VP20_Composable-Commerce_image-2-300x153.jpg 300w, https:\/\/www.vpon.com\/wp-content\/uploads\/2024\/10\/VP20_Composable-Commerce_image-2-1024x524.jpg 1024w, https:\/\/www.vpon.com\/wp-content\/uploads\/2024\/10\/VP20_Composable-Commerce_image-2-768x393.jpg 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2d833e elementor-widget elementor-widget-heading\" data-id=\"d2d833e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is a Composable Commerce System?  <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-493b83d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"493b83d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">So, what is a composable commerce system? Composable commerce is an approach to e-commerce that emphasizes flexibility and modularity in the design of the digital commerce platform. It is based off the <\/span><span data-contrast=\"none\">MACH Architecture<\/span><span data-contrast=\"auto\">, which introduces a framework of principles, patterns, and related technologies, empowering users to address business challenges by creating solutions through the integration of top-tier services and technologies.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The main idea is to break down traditional e-commerce platforms into smaller, independent components. These Packaged Business Capabilities (PBCs) can include features like shopping carts, checkout processes, promotions, etc. Using a composable commerce approach, companies can choose and combine the components based on their specific needs, creating more flexibility and customization.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">This approach helps businesses gain more control over the functionality and performance of the applications without the limitations of out-of-the-box systems. Building an engaging commerce environment is vital for modern companies. Customers want something flexible and tailored to suit their needs.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">A composable commerce ecosystem allows businesses to use and develop only the features and functionality necessary for the business. Applications are often leaner, faster, and more flexible for the company, which ultimately helps to deliver a far superior experience. A composable commerce approach lets you seamlessly combine the best components, from content management to payment processing.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">With customer demands continuously evolving and the need for <\/span><span data-contrast=\"none\">digital transformation<\/span><span data-contrast=\"auto\"> more critical and necessary than ever, composable commerce gives businesses greater control over how their e-commerce application is delivered. The new approach makes it easy to manage e-commerce experiences across channels while setting yourself up for success with a future-proof application.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c6365ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c6365ab\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-23d0a41 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"23d0a41\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3877157\" data-id=\"3877157\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ecfdcbe elementor-widget elementor-widget-heading\" data-id=\"ecfdcbe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">When & Why Businesses Choose Composable Commerce? <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-056c97a elementor-widget elementor-widget-text-editor\" data-id=\"056c97a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">By this point, you might be wondering if composable commerce is the right choice for your business. Many businesses use a traditional commerce system and rely on one monolith application to power their business. For example, they use the same company to power their web server, a payment system, and manage order shipping. The issue is that this can limit their flexibility, making it harder to tailor the system to suit their business.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Composable commerce systems aim to solve this problem <\/span><b><span data-contrast=\"auto\">by reducing friction in the system architecture<\/span><\/b><span data-contrast=\"auto\">. You can select Packaged Business Capabilities specifically suited to fit your business needs. Each one handles a different aspect of the e-commerce approach. For example, you can have one to manage the checkout experience and another one to help you create promotions. These are then combined into a custom-made application, allowing you to access the best of all worlds.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">In their 2020 report <\/span><i><span data-contrast=\"auto\">&#8220;<\/span><\/i><a href=\"https:\/\/www.gartner.com\/en\/documents\/3986490\/composable-commerce-must-be-adopted-for-the-future-of-ap\/\"><i><span data-contrast=\"none\">Composable Commerce Must Be Adopted for the Future of Applications<\/span><\/i><\/a><i><span data-contrast=\"auto\">&#8220;<\/span><\/i><span data-contrast=\"auto\">, Gartner introduced the concept that composable commerce would become mainstream.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Also, a March 2023 survey from Elastic Path found that 72% of US retailers were already using it in at least some manner, and another 21% were planning to adopt it within the next year.<\/span> <span data-contrast=\"auto\">It all shows that composable commerce is going mainstream<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4f610f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f610f4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd62da7 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd62da7\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52549bd\" data-id=\"52549bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-feed78c elementor-widget elementor-widget-heading\" data-id=\"feed78c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Characteristics of a Composable Commerce System <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1e1890 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b1e1890\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Composable commerce refers to a strategy where businesses build and manage their digital commerce infrastructure by composing and integrating modular, best-of-breed services and technologies. Instead of relying on an all-in-one platform, businesses can select the most suitable tools for areas such as content management, order management, and customer relationship management.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Creating a composable commerce system will require a few key traits. These can be remembered through the <\/span><a href=\"https:\/\/macharchitecture.com\/\"><span data-contrast=\"none\">MACH mnemonic<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Here is what these traits stand for:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f05f1eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f05f1eb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-120f583\" data-id=\"120f583\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-434a654 elementor-widget elementor-widget-heading\" data-id=\"434a654\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Microservices.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2726c0e elementor-widget elementor-widget-text-editor\" data-id=\"2726c0e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span class=\"LineBreakBlob BlobObject DragDrop SCXW694859 BCX0\"><span class=\"LineBreakBlob BlobObject DragDrop SCXW220866006 BCX0\"><span class=\"TextRun SCXW211408264 BCX0\" lang=\"EN-AU\" xml:lang=\"EN-AU\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW211408264 BCX0\">Businesses can select the right mix of <\/span><\/span><span class=\"TextRun SCXW211408264 BCX0\" lang=\"EN-AU\" xml:lang=\"EN-AU\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW211408264 BCX0\">Packaged Business <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW211408264 BCX0\">Capabilities<\/span><\/span><span class=\"TextRun SCXW211408264 BCX0\" lang=\"ZH-TW\" xml:lang=\"ZH-TW\" data-contrast=\"auto\"><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW211408264 BCX0\">(<\/span><\/span><span class=\"TextRun SCXW211408264 BCX0\" lang=\"EN-AU\" xml:lang=\"EN-AU\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW211408264 BCX0\">PBCs)<\/span><\/span><span class=\"TextRun SCXW211408264 BCX0\" lang=\"EN-AU\" xml:lang=\"EN-AU\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW211408264 BCX0\"> to suit their needs. Each one can plug and play into the system, creating a tailor-made experience.\u00a0<\/span><\/span><span class=\"EOP SCXW211408264 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:0,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:0,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:0,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:0,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:0,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}\">\u00a0<\/span><\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a61d34f\" data-id=\"a61d34f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b41e7f3 elementor-widget elementor-widget-heading\" data-id=\"b41e7f3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">API-First.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da0c0b9 elementor-widget elementor-widget-text-editor\" data-id=\"da0c0b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW81991350 BCX0\" lang=\"EN-AU\" xml:lang=\"EN-AU\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW81991350 BCX0\">You\u2019ll<\/span><span class=\"NormalTextRun SCXW81991350 BCX0\"> be able to use an API to tie all the components together. This will allow your system to <\/span><span class=\"NormalTextRun SCXW81991350 BCX0\">remain<\/span> <\/span><span class=\"TextRun SCXW81991350 BCX0\" lang=\"EN-AU\" xml:lang=\"EN-AU\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW81991350 BCX0\">technology-agnostic<\/span><\/span><span class=\"TextRun SCXW81991350 BCX0\" lang=\"EN-AU\" xml:lang=\"EN-AU\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW81991350 BCX0\">. Ensuring that there are no limits to the type of components that you can incorporate.\u00a0<\/span><\/span><span class=\"EOP SCXW81991350 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:0,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:0,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:0,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:0,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:0,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ec0e29a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec0e29a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b9364ec\" data-id=\"b9364ec\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f383d54 elementor-widget elementor-widget-heading\" data-id=\"f383d54\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Cloud-Native.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41808a1 elementor-widget elementor-widget-text-editor\" data-id=\"41808a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW48101779 BCX0\" lang=\"EN-AU\" xml:lang=\"EN-AU\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW48101779 BCX0\">This provides two key advantages. First, all the data can move around easily. Flowing from the commerce system to your CCDP. Secondly, <\/span><span class=\"NormalTextRun SCXW48101779 BCX0\">it\u2019ll<\/span><span class=\"NormalTextRun SCXW48101779 BCX0\"> allow you to get superior scalability, making <\/span><\/span><span class=\"TextRun SCXW48101779 BCX0\" lang=\"EN-AU\" xml:lang=\"EN-AU\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW48101779 BCX0\">your business&#8217;s growth easier<\/span><\/span><span class=\"TextRun SCXW48101779 BCX0\" lang=\"ZH-TW\" xml:lang=\"ZH-TW\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW48101779 BCX0\">.\u00a0<\/span><\/span><span class=\"EOP SCXW48101779 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:0,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:0,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:0,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:0,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:0,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5d9d69d\" data-id=\"5d9d69d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1946fb elementor-widget elementor-widget-heading\" data-id=\"c1946fb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Headless. <\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad197c6 elementor-widget elementor-widget-text-editor\" data-id=\"ad197c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW94899240 BCX0\" lang=\"EN-AU\" xml:lang=\"EN-AU\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW94899240 BCX0\">You should keep the front <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW94899240 BCX0\">end<\/span><span class=\"NormalTextRun SCXW94899240 BCX0\"> and the back end separated. Making it easy to make changes to the customer interface. Or upgrade data usage in the <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW94899240 BCX0\">back-end<\/span><\/span><span class=\"TextRun SCXW94899240 BCX0\" lang=\"ZH-TW\" xml:lang=\"ZH-TW\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW94899240 BCX0\">.\u00a0<\/span><\/span><span class=\"EOP SCXW94899240 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:0,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:0,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:0,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:0,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:0,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ed9e6b6 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ed9e6b6\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ed25638\" data-id=\"ed25638\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d3d5eb elementor-widget elementor-widget-heading\" data-id=\"5d3d5eb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Advantages For Businesses Adopting Composable Commerce <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef8208b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ef8208b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW29590902 BCX0\" lang=\"EN-AU\" xml:lang=\"EN-AU\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW29590902 BCX0\">There are plenty of reasons a business should consider adopting composable commerce. <\/span><span class=\"NormalTextRun SCXW29590902 BCX0\">Let\u2019s<\/span><span class=\"NormalTextRun SCXW29590902 BCX0\"> look at some of the most significant benefits you can expect to unlock.\u00a0<\/span><\/span><span class=\"EOP SCXW29590902 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-57102dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57102dc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7e96798\" data-id=\"7e96798\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-81104b5 elementor-widget elementor-widget-heading\" data-id=\"81104b5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Customization <\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa5640a elementor-widget elementor-widget-text-editor\" data-id=\"aa5640a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span class=\"LineBreakBlob BlobObject DragDrop SCXW694859 BCX0\"><span class=\"LineBreakBlob BlobObject DragDrop SCXW220866006 BCX0\"><span class=\"EOP SCXW95918060 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\"><span class=\"TextRun SCXW162376350 BCX0\" lang=\"EN-AU\" xml:lang=\"EN-AU\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW162376350 BCX0\">Businesses can create customer experience based on specific needs and preferences. This customization extends to different touchpoints in the business, allowing for unique and personalized customer interactions.<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW162376350 BCX0\"><span class=\"SCXW162376350 BCX0\">\u00a0<\/span><br class=\"SCXW162376350 BCX0\" \/><\/span> <\/span><\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-552f4cf\" data-id=\"552f4cf\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-92f73ad elementor-widget elementor-widget-heading\" data-id=\"92f73ad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Flexibility <\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7d892c elementor-widget elementor-widget-text-editor\" data-id=\"a7d892c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span class=\"LineBreakBlob BlobObject DragDrop SCXW179606458 BCX0\"><span class=\"LineBreakBlob BlobObject DragDrop SCXW151153814 BCX0\"><span class=\"EOP SCXW42995849 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\"><span class=\"TextRun SCXW50259891 BCX0\" lang=\"EN-AU\" xml:lang=\"EN-AU\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW50259891 BCX0\">Composable commerce allows businesses to break down their commerce ecosystem into smaller and modular components, allowing companies flexibility to adapt quickly to changing market conditions and customer demands. <\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW50259891 BCX0\"><span class=\"SCXW50259891 BCX0\">\u00a0<\/span><br class=\"SCXW50259891 BCX0\" \/><\/span> <\/span><\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e89987b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e89987b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-66c3085\" data-id=\"66c3085\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24e6d15 elementor-widget elementor-widget-heading\" data-id=\"24e6d15\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Simplified management<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7318466 elementor-widget elementor-widget-text-editor\" data-id=\"7318466\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW114313722 BCX0\" lang=\"EN-AU\" xml:lang=\"EN-AU\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW114313722 BCX0\">Using different modules helps streamline the management and maintenance of the overall system. Composable commerce allows businesses to integrate the best solution for each function, resulting in a more efficient and easy-to-manage system.\u00a0<\/span><\/span><span class=\"EOP SCXW114313722 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-33f126c\" data-id=\"33f126c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33daf4e elementor-widget elementor-widget-heading\" data-id=\"33daf4e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Scalability<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad6caf5 elementor-widget elementor-widget-text-editor\" data-id=\"ad6caf5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW236194491 BCX0\" lang=\"EN-AU\" xml:lang=\"EN-AU\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW236194491 BCX0\">As the business scales, you can incorporate or remove modules as your company expands, avoiding costly updates of the entire system. <\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW236194491 BCX0\"><span class=\"SCXW236194491 BCX0\">\u00a0<\/span><br class=\"SCXW236194491 BCX0\" \/><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-36827b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36827b5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-af39f86\" data-id=\"af39f86\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-079c0d3 elementor-widget elementor-widget-heading\" data-id=\"079c0d3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Cost reduction <\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97d0827 elementor-widget elementor-widget-text-editor\" data-id=\"97d0827\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW168848231 BCX0\" lang=\"EN-AU\" xml:lang=\"EN-AU\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW168848231 BCX0\">Businesses can <\/span><span class=\"NormalTextRun SCXW168848231 BCX0\">optimize<\/span><span class=\"NormalTextRun SCXW168848231 BCX0\"> costs by investing in specific components as needed. This <\/span><span class=\"NormalTextRun SCXW168848231 BCX0\">eliminates<\/span><span class=\"NormalTextRun SCXW168848231 BCX0\"> the need for significant upfront investments and reduces Total Cost of Ownership (TCO).\u00a0<\/span><\/span><span class=\"EOP SCXW168848231 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f4bd66c\" data-id=\"f4bd66c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-707b342 elementor-widget elementor-widget-heading\" data-id=\"707b342\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Advanced analytics <\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcd052b elementor-widget elementor-widget-text-editor\" data-id=\"dcd052b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW201283680 BCX0\" lang=\"EN-AU\" xml:lang=\"EN-AU\" data-contrast=\"auto\"><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW201283680 BCX0\">Data<\/span><span class=\"NormalTextRun SCXW201283680 BCX0\"> collected from separate modules allows businesses to continuously <\/span><span class=\"NormalTextRun SCXW201283680 BCX0\">optimize<\/span><span class=\"NormalTextRun SCXW201283680 BCX0\"> strategy by <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201283680 BCX0\">analyzing<\/span><span class=\"NormalTextRun SCXW201283680 BCX0\"> performance metrics, customer feedback, and market trends. <\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW201283680 BCX0\"><span class=\"SCXW201283680 BCX0\">\u00a0<\/span><br class=\"SCXW201283680 BCX0\" \/><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68b0352 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68b0352\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-84d4524\" data-id=\"84d4524\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6a974b elementor-widget elementor-widget-heading\" data-id=\"b6a974b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenges Of Integrating a Composable Commerce System <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b722450 elementor-widget elementor-widget-text-editor\" data-id=\"b722450\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW31465221 BCX0\" lang=\"EN-AU\" xml:lang=\"EN-AU\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW31465221 BCX0\">While there are plenty of benefits of composable commerce, integrating this type of system has its hurdles to overcome:\u00a0<\/span><\/span><span class=\"EOP SCXW31465221 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8758730 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8758730\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3fac410 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fac410\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-56fef46\" data-id=\"56fef46\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36194ca elementor-widget elementor-widget-text-editor\" data-id=\"36194ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span class=\"LineBreakBlob BlobObject DragDrop SCXW70734592 BCX0\"><strong><span class=\"TextRun SCXW27977452 BCX0\" lang=\"EN-AU\" xml:lang=\"EN-AU\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW27977452 BCX0\">Managing multiple components. <\/span><\/span><\/strong><span class=\"TextRun SCXW27977452 BCX0\" lang=\"EN-AU\" xml:lang=\"EN-AU\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW27977452 BCX0\">Composable commerce places you in the driver&#8217;s seat. <\/span><span class=\"NormalTextRun SCXW27977452 BCX0\">You\u2019ll<\/span><span class=\"NormalTextRun SCXW27977452 BCX0\"> be able to use multiple components. The downside is that <\/span><span class=\"NormalTextRun SCXW27977452 BCX0\">you\u2019ll<\/span><span class=\"NormalTextRun SCXW27977452 BCX0\"> need to manage each Packaged Business Capability individually.\u00a0<\/span><\/span><span class=\"EOP SCXW27977452 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/p><div id=\"eJOY__extension_root\" class=\"eJOY__extension_root_class\" style=\"all: unset;\">\u00a0<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6f2f7b8\" data-id=\"6f2f7b8\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-713b53d elementor-widget elementor-widget-text-editor\" data-id=\"713b53d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong><span class=\"TextRun SCXW260544885 BCX0\" lang=\"EN-AU\" xml:lang=\"EN-AU\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW260544885 BCX0\">Can Become Excessive.<\/span><\/span><\/strong><span class=\"TextRun SCXW260544885 BCX0\" lang=\"EN-AU\" xml:lang=\"EN-AU\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW260544885 BCX0\"> Composable commerce <\/span><span class=\"NormalTextRun SCXW260544885 BCX0\">opens up<\/span><span class=\"NormalTextRun SCXW260544885 BCX0\"> a vast range of tools. It can be tempting to want to use them all. This will leave you overwhelmed. <\/span><span class=\"NormalTextRun SCXW260544885 BCX0\">It\u2019s<\/span><span class=\"NormalTextRun SCXW260544885 BCX0\"> best to choose a handful of Packaged Business Capabilities to integrate.<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW260544885 BCX0\"><span class=\"SCXW260544885 BCX0\">\u00a0<\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6ca3346\" data-id=\"6ca3346\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-529c934 elementor-widget elementor-widget-text-editor\" data-id=\"529c934\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong><span class=\"TextRun SCXW244776101 BCX0\" lang=\"EN-AU\" xml:lang=\"EN-AU\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW244776101 BCX0\">Insufficient <\/span><span class=\"NormalTextRun SCXW244776101 BCX0\">D<\/span><span class=\"NormalTextRun SCXW244776101 BCX0\">igital <\/span><span class=\"NormalTextRun SCXW244776101 BCX0\">M<\/span><span class=\"NormalTextRun SCXW244776101 BCX0\">aturity<\/span><\/span><\/strong><span class=\"TextRun SCXW244776101 BCX0\" lang=\"EN-AU\" xml:lang=\"EN-AU\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW244776101 BCX0\"><strong>:<\/strong> The process of breaking down an imagined one-stop platform into different independent small modules and then reassembling them to meet needs is complex. Enterprises need to have sufficient digital maturity and professional teams to be able to <\/span><span class=\"NormalTextRun SCXW244776101 BCX0\">accomplish<\/span><span class=\"NormalTextRun SCXW244776101 BCX0\"> this<\/span><span class=\"NormalTextRun SCXW244776101 BCX0\">.<\/span><\/span><span class=\"EOP SCXW244776101 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7204e9f elementor-widget elementor-widget-text-editor\" data-id=\"7204e9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Although some challenges do come with setting up a composable commerce approach, it offers businesses a transformative approach to digital commerce, providing a range of advantages. Its modular architecture allows for unparalleled flexibility and customization, empowering businesses to choose and integrate best-in-breed solutions tailored to their specific needs. This agility not only accelerates innovation with the rapid adoption of new technologies but also enhances scalability, enabling components to grow independently. <\/span>\u00a0<\/p><p><span data-contrast=\"auto\">The best-of-breed approach ensures optimized performance in each functional area while reduced vendor lock-in and improved time-to-market contribute to a more efficient and adaptable ecosystem. Collaboration within a diverse technology ecosystem, coupled with the ability to swiftly adapt to changing requirements, further positions composable commerce as a cost-efficient and customer-centric solution.<\/span>\u00a0<\/p><p><span data-contrast=\"auto\">Its headless architecture adds to the flexibility, allowing businesses to experiment with user interfaces without impacting the core commerce functionality. Overall, composable commerce represents a dynamic and future-ready strategy for businesses seeking a competitive edge in the digital marketplace.<\/span>\u00a0<\/p><p><span data-contrast=\"auto\">This is critical to meet the quickly changing demands of marketing and evolving consumer preferences. With the current rapidly evolving digital landscape, businesses are challenged with the need to create a unified and personalized customer experience through various channels, also known as Omnichannel marketing. Composable commerce serves as the driving force to translate these expectations into allowing brands to transform these expectations into thrilling customer experiences by plugging in the best-of-breed eCommerce components that suit each of these demands. Let\u2019s explore this topic more in the next section.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c053202 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c053202\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ae10f32\" data-id=\"ae10f32\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c03d135 elementor-widget elementor-widget-heading\" data-id=\"c03d135\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion: <br>How Composable Commerce Drives Omnichannel Marketing and Personalized Experiences <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec749d0 elementor-widget elementor-widget-text-editor\" data-id=\"ec749d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">As customer demands for personalized experiences continue to rise, businesses must leverage data-driven marketing strategies. Composable commerce allows companies to integrate various best-of-breed solutions, including Customer Data Platforms (CDPs), to build a customer-centric ecosystem. By integrating <\/span><b><span data-contrast=\"auto\">Vpon&#8217;s first-party data solutions<\/span><\/b><span data-contrast=\"auto\"> and a Composable CDP, enterprise can collect and consolidate first-party data from multiple touchpoints and create a unified customer view.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The following explains how to use composable commerce and first-party data to create personalized marketing experiences:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-af82270 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af82270\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-22561ec\" data-id=\"22561ec\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15320f3 elementor-widget elementor-widget-heading\" data-id=\"15320f3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Data Collection and Integration: <\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddaf2fd elementor-widget elementor-widget-text-editor\" data-id=\"ddaf2fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW109520702 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW109520702 BCX0\">Composable commerce enables businesses to flexibly choose and integrate different <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW109520702 BCX0\">MarTech<\/span><span class=\"NormalTextRun SCXW109520702 BCX0\"> solutions, including CDPs. By <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW109520702 BCX0\">Vpon&#8217;s<\/span><span class=\"NormalTextRun SCXW109520702 BCX0\"> first-party data solutions, companies can collect first-party data from various channels (e.g., websites, apps, and offline stores) and <\/span><span class=\"NormalTextRun SCXW109520702 BCX0\">consolidate<\/span><span class=\"NormalTextRun SCXW109520702 BCX0\"> it into a unified customer profile.<\/span><\/span><span class=\"EOP SCXW109520702 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0a99138 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0a99138\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4df3353\" data-id=\"4df3353\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-924813a elementor-widget elementor-widget-heading\" data-id=\"924813a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Segmentation and Personalization:<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a97826e elementor-widget elementor-widget-text-editor\" data-id=\"a97826e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span class=\"EOP SCXW229548893 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><span class=\"TextRun SCXW69990714 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW69990714 BCX0\">Through the rich <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW69990714 BCX0\">first-party<\/span><span class=\"NormalTextRun SCXW69990714 BCX0\"> and third-party data in <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW69990714 BCX0\">Vpon<\/span><span class=\"NormalTextRun SCXW69990714 BCX0\"> C<\/span><span class=\"NormalTextRun SCXW69990714 BCX0\">omposable <\/span><span class=\"NormalTextRun SCXW69990714 BCX0\">CDP, <\/span><span class=\"NormalTextRun SCXW69990714 BCX0\">companies<\/span><span class=\"NormalTextRun SCXW69990714 BCX0\"> can segment customers into <\/span><span class=\"NormalTextRun SCXW69990714 BCX0\">different groups<\/span><span class=\"NormalTextRun SCXW69990714 BCX0\"> based on their behaviors, preferences, and purchase history. This data-based segmentation allows companies to create personalized marketing campaigns for each customer group and deliver them through preferred channels and messages, enhancing customer experience and conversion rates.<\/span><\/span><span class=\"EOP SCXW69990714 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span> <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-055f687 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"055f687\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9b47fa6\" data-id=\"9b47fa6\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82aa0e3 elementor-widget elementor-widget-heading\" data-id=\"82aa0e3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Omnichannel Experience: <\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-729528d elementor-widget elementor-widget-text-editor\" data-id=\"729528d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW104247908 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW104247908 BCX0\">Composable commerce emphasizes seamless customer experiences across different channels.<\/span><\/span> <span class=\"TextRun SCXW104247908 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW104247908 BCX0\">And now,<\/span><\/span> <span class=\"TextRun SCXW104247908 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW104247908 BCX0\">Vpon&#8217;s<\/span><span class=\"NormalTextRun SCXW104247908 BCX0\"> first-party data solutions<\/span> <span class=\"NormalTextRun SCXW104247908 BCX0\">provide<\/span><\/span> <span class=\"TextRun SCXW104247908 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW104247908 BCX0\">c<\/span><span class=\"NormalTextRun SCXW104247908 BCX0\">ompanies<\/span><\/span> <span class=\"TextRun SCXW104247908 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW104247908 BCX0\">the chance to<\/span> <span class=\"NormalTextRun SCXW104247908 BCX0\">identify<\/span><span class=\"NormalTextRun SCXW104247908 BCX0\"> customers across all touchpoints and provide consistent and personalized experiences, whether customers are browsing websites, using apps, or visiting physical stores.<\/span><\/span><span class=\"EOP SCXW104247908 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-defadaf elementor-widget elementor-widget-text-editor\" data-id=\"defadaf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">By integrating composable commerce and Vpon&#8217;s first-party data solutions, businesses can build a truly customer-centric ecosystem. By leveraging the power of first-party data, businesses can deliver highly personalized experiences, foster stronger customer relationships, and ultimately drive business growth.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">If you\u2019d like to learn more about how Vpon can help you to implement <a href=\"https:\/\/www.vpon.com\/en\/ccdp\/\">Composable CDP<\/a>, please feel free to <\/span><a href=\"https:\/\/www.vpon.com\/en\/contact-us\/\"><span data-contrast=\"none\">Contact<\/span><\/a><span data-contrast=\"auto\"> us!<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:240,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><div id=\"eJOY__extension_root\" class=\"eJOY__extension_root_class\" style=\"all: unset;\">\u00a0<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a82491f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a82491f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In the modern world, businesses aim for speed, innovation, flexibility, and scalability using innovative microservices technology to create a smooth customer experience. But how can companies take a more modular &amp; omnichannel approach to make the best-personalized customer experiences? Today, businesses can use composable commerce based on the MACH architecture to create that customized experience &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.vpon.com\/en\/blogs\/composable-commerce-boosts-digital-transformation\/\"> <span class=\"screen-reader-text\">Composable Commerce Empowers Digital Transformation to Address the Dynamic and Diverse Needs of Modern Business<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":19,"featured_media":71411,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[195],"tags":[370],"acf":[],"_links":{"self":[{"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/posts\/70818"}],"collection":[{"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/comments?post=70818"}],"version-history":[{"count":40,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/posts\/70818\/revisions"}],"predecessor-version":[{"id":70978,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/posts\/70818\/revisions\/70978"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/media\/71411"}],"wp:attachment":[{"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/media?parent=70818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/categories?post=70818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/tags?post=70818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}