{"id":50327,"date":"2023-02-10T17:06:05","date_gmt":"2023-02-10T09:06:05","guid":{"rendered":"https:\/\/www.vpon.com\/?p=50327"},"modified":"2023-05-22T17:50:16","modified_gmt":"2023-05-22T09:50:16","slug":"hong-kong-news-and-entertainment-apps-analysis-with-appvois","status":"publish","type":"post","link":"https:\/\/www.vpon.com\/en\/blogs\/hong-kong-news-and-entertainment-apps-analysis-with-appvois\/","title":{"rendered":"\u3010Vpon Media Report\u3011Hong Kong News and Entertainment Apps Analysis with AppVois"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"50327\" class=\"elementor elementor-50327\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ce966 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ce966\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38e9223d\" data-id=\"38e9223d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a2c0754 elementor-widget elementor-widget-text-editor\" data-id=\"7a2c0754\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t\n<p>A wide spectrum of media outlets and channel fragmentation provide mobile users with an abundance of choices to receive news and enjoy entertainment. Despite the blooming of social media and discussion forums, TV, news and entertainment apps remain a mainstay. The fierce competition and the enormous fragmentation of audience usage, time and behaviour appear to be an insurmountable challenge to publishers and marketers, yet with thorough comprehension of audience profiles and app trends, they can make wise business decisions and optimise returns.\u00a0<\/p>\n<p>In this report, Vpon casts a new eye on news (with TV Live, Chinese and English text-driven) &amp; entertainment (TV &amp; radio) apps in Hong Kong leveraging the owned data platform &#8211; AppVois from our proprietary data sets, aiming to deliver a holistic view of the news &amp; entertainment app market trend and to uncover audience preferences &amp; behaviours.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-787eacb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"787eacb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9b27666\" data-id=\"9b27666\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-faa6123 elementor-toc--minimized-on-mobile elementor-widget elementor-widget-table-of-contents\" data-id=\"faa6123\" data-element_type=\"widget\" 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.elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed .elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#9da5ae);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:flex;align-items:center;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid var(--box-border-color,#9da5ae)}.elementor-toc__header-title{font-size:18px;margin:0;color:var(--header-color)}.elementor-toc__toggle-button{cursor:pointer;display:inline-flex}.elementor-toc__toggle-button 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.elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__faa6123\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__faa6123\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__faa6123\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3d39e8b\" data-id=\"3d39e8b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-13597d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13597d4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd61d39\" data-id=\"bd61d39\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-082c7c2 elementor-widget elementor-widget-heading\" data-id=\"082c7c2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">High market penetration of news and entertainment app<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa073be elementor-widget elementor-widget-text-editor\" data-id=\"fa073be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>According to Vpon\u2019s AppVois platform, as of end-Jan 2023, 87% and 77% of users have installed news &amp; magazines and entertainment apps on their smartphones, with an average of three apps installed per user in each category.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9a77d4 elementor-widget elementor-widget-image\" data-id=\"e9a77d4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-1a1b.jpg\" class=\"attachment-full size-full wp-image-51007\" alt=\"\" srcset=\"https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-1a1b.jpg 1920w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-1a1b-300x169.jpg 300w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-1a1b-1024x576.jpg 1024w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-1a1b-768x432.jpg 768w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-1a1b-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4590b4e elementor-widget elementor-widget-text-editor\" data-id=\"4590b4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u25b2 Figure 1 &#8211; category landscape of HK App Market &#8211;\u00a0<span style=\"color: var( --e-global-color-text ); font-weight: var( --e-global-typography-text-font-weight ); background-color: var(--ast-global-color-5);\">News &amp; Magazines,\u00a0<\/span><span style=\"font-style: inherit; font-weight: inherit; color: var( --e-global-color-text ); background-color: var(--ast-global-color-5);\">Entertainment<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c1282b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c1282b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb06e38\" data-id=\"fb06e38\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32899f2 elementor-widget elementor-widget-heading\" data-id=\"32899f2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Diverse audience profile among four major TV apps with live news <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2a1fc3 elementor-widget elementor-widget-text-editor\" data-id=\"d2a1fc3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Now News ranked No.1 among four major TV apps with live news, with market penetration of 17%, followed by TVB NEWS, i-CABLE News and RTHK News. According to AppVois\u2019s audience app preference, these four apps\u2019 audiences have installed other news apps, such as South China Morning Post, news.gov.hk, Ming Pao News, to name yet a few, indicating audiences tend to rely on multiple outlets to receive news.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc812a3 elementor-widget elementor-widget-image\" data-id=\"fc812a3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-2.jpg\" class=\"attachment-full size-full wp-image-51011\" alt=\"\" srcset=\"https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-2.jpg 1920w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-2-300x169.jpg 300w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-2-1024x576.jpg 1024w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-2-768x432.jpg 768w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-2-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9c5f12 elementor-widget elementor-widget-text-editor\" data-id=\"b9c5f12\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u25b2 Figure 2 &#8211; market penetration of four major news apps with TV Live &#8211; Now News, TVB NEWS, i-CABLE, RTHK News<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a60e900 elementor-widget elementor-widget-text-editor\" data-id=\"a60e900\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When evaluated by individual app audience preference, it is observed that audiences show an inclination of various interests &#8211;<\/p>\n<ul>\n<li>Now News is the only app that has Baby Kingdom on the Top 10, showing the audience have higher chances to be parents with kids and they also appear to be sports fanatics with Now Sports and Decathlon app installed.<\/li>\n<li>TVB News audiences expect to receive news and the latest government policies with apps installed such as news.gov.hk, GovHK Notification, GovHK Apps<\/li>\n<li>i-CABLE audiences are expected to be property owners\/investors, with apps installed like \u5229\u5609\u95a3\u2027\u6309\u63ed\u6613, smartME and Hong Kong Property<\/li>\n<li>RTHK News audiences have the strongest tendency to read or prefer reading English news given profile has Fox News, The Guardian, South China Morning Post, CNN Breaking US &amp; World News apps installed<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dcee81 elementor-widget elementor-widget-image\" data-id=\"4dcee81\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-3.jpg\" class=\"attachment-full size-full wp-image-51015\" alt=\"\" srcset=\"https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-3.jpg 1920w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-3-300x169.jpg 300w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-3-1024x576.jpg 1024w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-3-768x432.jpg 768w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-3-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-209bd5a elementor-widget elementor-widget-text-editor\" data-id=\"209bd5a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u25b2 Figure 3 &#8211; audience app preference of four major news apps with TV Live<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b63c994 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b63c994\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13b101b\" data-id=\"13b101b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-09b1db5 elementor-widget elementor-widget-heading\" data-id=\"09b1db5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Distinctive app interest and behaviour of Chinese news (text-driven) apps <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8200a93 elementor-widget elementor-widget-text-editor\" data-id=\"8200a93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>HK01 and on.cc outperformed their counterparts of TV apps (Chinese text-driven) with market penetration above 33%. Followed by Sing Tao and HKET with approximately 9-10% penetration. As for am730, Ming Pao News, RTHK News and Headline Daily, the penetration remains 2.5-4.2%.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-027ce91 elementor-widget elementor-widget-image\" data-id=\"027ce91\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-4.jpg\" class=\"attachment-full size-full wp-image-51023\" alt=\"\" srcset=\"https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-4.jpg 1920w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-4-300x169.jpg 300w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-4-1024x576.jpg 1024w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-4-768x432.jpg 768w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-4-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92affa2 elementor-widget elementor-widget-text-editor\" data-id=\"92affa2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u25b2 Figure 4 &#8211; market penetration of news app (Chinese text-driven)<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5f8de4 elementor-widget elementor-widget-text-editor\" data-id=\"b5f8de4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Contrary to news apps with TV Live, the majority of audiences of news apps (Chinese text-driven) do not install many other news apps. Based on AppVois audience app preference, they have distinctive interests in various topics:<\/p>\n<ul>\n<li>HK01 audiences show strong signals of being outdoor &amp; entertainment lovers, with Weekend Weekly, UA Cinemas and Decathlon installed. Given Baby Kingdom ranked top on app preference scale, audiences are also likely to be parents with children.<\/li>\n<li>On.cc audiences tend to be parents with kids, similar to HK01 with Baby Kingdom ranked first. Yet with LiveScore, \u99ac\u5834Boss, \u99ac\u6703\u96fb\u8996\u983b\u9053 apps installed, audiences are assumed to be soccer and\/or horse racing enthusiasts.<\/li>\n<li>HKET audiences are apparently interested in finance &amp; property investment, as 8 out of 10 top preferences are related apps, such as EDigest, StockViva and Home Expert.<\/li>\n<li>Sing Tao audiences are probably value-for-money shoppers, illustrated by apps installed like Price.com and JETBUY.<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9138296 elementor-widget elementor-widget-image\" data-id=\"9138296\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-5.jpg\" class=\"attachment-full size-full wp-image-51019\" alt=\"\" srcset=\"https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-5.jpg 1920w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-5-300x169.jpg 300w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-5-1024x576.jpg 1024w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-5-768x432.jpg 768w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-5-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fb5635 elementor-widget elementor-widget-text-editor\" data-id=\"8fb5635\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u25b2 Figure 5 &#8211; audience app preference of news app (Chinese text-driven with penetration 9% or above) <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7a0247 elementor-widget elementor-widget-text-editor\" data-id=\"d7a0247\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Unlike news apps (Chinese text-driven) with penetration 9% or above, audiences of the same app type with penetration 2.5-4.2% have few other news apps installed. However, Ming Pao News and RTHK News are discovered to have language preference in English, given audiences have English news apps downloaded, for instance, Fox News, South China Morning Post, The Guardian, and Wall Street Journal. While am730 and Headline Daily seem to be Chinese local, with a higher proportion of Chinese news apps installed, like Sky Post and Bastille Post.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e48165 elementor-widget elementor-widget-image\" data-id=\"9e48165\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-6.jpg\" class=\"attachment-full size-full wp-image-51027\" alt=\"\" srcset=\"https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-6.jpg 1920w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-6-300x169.jpg 300w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-6-1024x576.jpg 1024w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-6-768x432.jpg 768w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-6-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c20135 elementor-widget elementor-widget-text-editor\" data-id=\"9c20135\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u25b2 Figure 6 &#8211; audience app preference of news app (Chinese text-driven with penetration 2.5-4.2%) <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c8e0e6e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c8e0e6e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be3bdff\" data-id=\"be3bdff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9fd571d elementor-widget elementor-widget-heading\" data-id=\"9fd571d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3Is for English news (text-driven) app audience - Inquisitiveness, Investment & Indulgence <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63edd28 elementor-widget elementor-widget-text-editor\" data-id=\"63edd28\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>News apps (English text-driven) market penetration ranges from 0.2% to 2.7% in Hong Kong, CNN Breaking US &amp; World News ranked first with penetration reaching 2.7%, followed by BBC News, South China Morning Post and Bloomberg. A slightly downward trend could be noticed in the past couple of years within the English text-driven news app market.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d558ac5 elementor-widget elementor-widget-image\" data-id=\"d558ac5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-7.jpg\" class=\"attachment-full size-full wp-image-51031\" alt=\"\" srcset=\"https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-7.jpg 1920w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-7-300x169.jpg 300w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-7-1024x576.jpg 1024w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-7-768x432.jpg 768w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-7-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3134c30 elementor-widget elementor-widget-text-editor\" data-id=\"3134c30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u25b2 Figure 7 &#8211; market penetration of news app (English text-driven)<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c6ecb5 elementor-widget elementor-widget-text-editor\" data-id=\"4c6ecb5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>There is no doubt that top-ranked news apps (English text-driven) share a similar profile of having audiences who are likely to be English native speakers, since most of them have other English news apps installed. However, when deep dive by individual app preferences, there are three unique characteristics perceived among the audience:<\/p>\n<ul>\n<li>Knowledge-seekers: discussion forums &amp; content platform apps downloaded, such as Patreon, Quora, TED and TEDICT<\/li>\n<li>Finance Guru: property &amp; investment apps installed like Investing.com, First Trade and VBrokers<\/li>\n<li>High-end luxurious Consumers: premium membership apps installed, for example, Vivino, Marriott Bonovy and Cathay Pacific<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8cf674 elementor-widget elementor-widget-image\" data-id=\"d8cf674\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-8.jpg\" class=\"attachment-full size-full wp-image-51035\" alt=\"\" srcset=\"https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-8.jpg 1920w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-8-300x169.jpg 300w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-8-1024x576.jpg 1024w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-8-768x432.jpg 768w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-8-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adcd127 elementor-widget elementor-widget-text-editor\" data-id=\"adcd127\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u25b2 Figure 8 &#8211; audience app preference of news app (English text-driven of penetration above 0.8%)<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-561e877 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"561e877\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b600a3\" data-id=\"6b600a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c7c144 elementor-widget elementor-widget-heading\" data-id=\"1c7c144\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Netflix surpassed myTV SUPER in market penetration among entertainment apps<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d310934 elementor-widget elementor-widget-text-editor\" data-id=\"d310934\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Market penetration of myTV SUPER dropped from the peak in 2019 of 36% to 27%, but remains No. 1 among local entertainment apps, followed by Viu TV at 19%. Overseas entertainment TV streaming Apps Netflix and Disney+ experienced a proliferation in installation rate, from 15% to 33% and 0% to 7.5% respectively. As the #2 OTT platform, Viu has achieved a relatively steady market penetration at 15%.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23a4a1d elementor-widget elementor-widget-image\" data-id=\"23a4a1d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-9.jpg\" class=\"attachment-full size-full wp-image-51039\" alt=\"\" srcset=\"https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-9.jpg 1920w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-9-300x169.jpg 300w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-9-1024x576.jpg 1024w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-9-768x432.jpg 768w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-9-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-162e19c elementor-widget elementor-widget-text-editor\" data-id=\"162e19c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u25b2 Figure 9 &#8211; market penetration of local entertainment apps<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-768ebeb elementor-widget elementor-widget-image\" data-id=\"768ebeb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-10.jpg\" class=\"attachment-full size-full wp-image-51043\" alt=\"\" srcset=\"https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-10.jpg 1920w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-10-300x169.jpg 300w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-10-1024x576.jpg 1024w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-10-768x432.jpg 768w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-10-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ede90e2 elementor-widget elementor-widget-text-editor\" data-id=\"ede90e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u25b2 Figure 10 &#8211; market penetration of overseas &#038; China entertainment apps<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-631b46a elementor-widget elementor-widget-text-editor\" data-id=\"631b46a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Installers of myTV SUPER are likely to be loyal users of TVB (\u81ea\u5bb6\u5e73\u53f0), with mother company apps installed simultaneously such as big big channel and Big Big Fun. With Baby Kingdom, Mannings HK and Ztore installed, audiences of myTV SUPER and ViuTV show concrete clues of the audience being home-decision makers and are parents with kids.<\/p>\n<p>As for audiences of Now E and HOY, they are expected to be sports fans, as Manchester United Official App, Now Sports and Premier League are installed.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-192902d elementor-widget elementor-widget-image\" data-id=\"192902d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-11.jpg\" class=\"attachment-full size-full wp-image-51047\" alt=\"\" srcset=\"https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-11.jpg 1920w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-11-300x169.jpg 300w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-11-1024x576.jpg 1024w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-11-768x432.jpg 768w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-11-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0eba00e elementor-widget elementor-widget-text-editor\" data-id=\"0eba00e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u25b2 Figure 11 &#8211; audience app preference of local entertainment apps<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c02f451 elementor-widget elementor-widget-text-editor\" data-id=\"c02f451\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Similar to local entertainment apps, overseas TV streaming apps\u2019 audience are probably parents with kids and home-decision makers as shown with Baby Kingdom, ToyRUs and WSD Mobile installed. However, they tend to be outdoorsy people, due to apps like ChargeSPOT, HK Ticketing, Hong Kong Disneyland being installed. Also they are traditional shoppers who will visit malls &amp; physical stores like K11 HK, Sino Malls, IKEA and Fortress.<\/p>\n<p>A noteworthy difference between local &amp; overseas entertainment apps and China apps is the latter, namely iQIYI and bilibili describe the audience as the younger generation and being hard-core gamers with apps installed &#8211; Twitch, Discord, 17Live and so forth.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c405b72 elementor-widget elementor-widget-image\" data-id=\"c405b72\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-12.jpg\" class=\"attachment-full size-full wp-image-51051\" alt=\"\" srcset=\"https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-12.jpg 1920w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-12-300x169.jpg 300w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-12-1024x576.jpg 1024w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-12-768x432.jpg 768w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-12-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9947903 elementor-widget elementor-widget-text-editor\" data-id=\"9947903\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u25b2 Figure 12 &#8211; audience app preference of overseas and China entertainment apps<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb385bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb385bd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5cbd5b8\" data-id=\"5cbd5b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1b81c2 elementor-widget elementor-widget-heading\" data-id=\"a1b81c2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Radio apps show a high correlation with Hong Kong Jockey Club<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fb20b2 elementor-widget elementor-widget-text-editor\" data-id=\"6fb20b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The market penetration of HK radio apps can be depicted with AppVois, Hong Kong Toolbar hit a penetration of 16% while the second place goes to HK Radio of 9%.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-498a010 elementor-widget elementor-widget-image\" data-id=\"498a010\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-13.jpg\" class=\"attachment-full size-full wp-image-51055\" alt=\"\" srcset=\"https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-13.jpg 1920w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-13-300x169.jpg 300w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-13-1024x576.jpg 1024w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-13-768x432.jpg 768w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-13-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcf4d33 elementor-widget elementor-widget-text-editor\" data-id=\"bcf4d33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u25b2 Figure 13 &#8211; market penetration of radio apps<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d24db7 elementor-widget elementor-widget-text-editor\" data-id=\"3d24db7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>With Hong Kong Jockey Club Apps, e.g \u99ac\u6703\u96fb\u8996\u983b\u9053, \u99ac\u6703\u6295\u6ce8\u4e09\u5408\u4e00, \u9999\u6e2f\u516d\u5408\u5f69 installed, audiences of four radio apps appeared to be horse racing or football lovers and probably are HKJC members who bet and enter premises.<\/p>\n<p>The profile of HK Radio shows app preferences in Step Tracking, Blood Pressure App, Enjoy Hiking and Yahoo Weather show audiences are health-conscious and likely to be nature-love who often have outdoor activities.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-105e3fc elementor-widget elementor-widget-image\" data-id=\"105e3fc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-14.jpg\" class=\"attachment-full size-full wp-image-51059\" alt=\"\" srcset=\"https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-14.jpg 1920w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-14-300x169.jpg 300w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-14-1024x576.jpg 1024w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-14-768x432.jpg 768w, https:\/\/www.vpon.com\/wp-content\/uploads\/2023\/02\/Figure-14-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2b0119 elementor-widget elementor-widget-text-editor\" data-id=\"e2b0119\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u25b2 Figure 14 &#8211; audience app preference of radio apps<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55187ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55187ca\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c643cf1\" data-id=\"c643cf1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fbc2a0 elementor-widget elementor-widget-heading\" data-id=\"7fbc2a0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Data Collection & Disclaimer<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4620d44 elementor-widget elementor-widget-text-editor\" data-id=\"4620d44\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Vpon integrates with premium mobile apps\/sites. When the user browses the mobile apps\/websites, corresponding ads request is sent to the server and basic mobile device information of the user would be collected.<\/p>\n<p>With its extensive database, AppVois provides comprehensive insight on every app\u2019s user preferences, trends on different app categories, competitive product trends and general trends of the app market, allowing AppVois users to grasp the ever-changing app market.<\/p>\n<p>The data provided in this publication are derived from Vpon\u2019s database and pledges to comply with the requirements of the Laws of Hong Kong. We ensure compliance of our platform with the strictest standards of security and confidentiality.<\/p>\n<p>The information and material contained in this site are for general references only. If you intend to rely on or avoid taking any action based on the contents of this publication, you are strongly suggested to obtain professional advice. Vpon makes no express or implied representation, warranty, or guaranty as to the accuracy, appropriateness or completeness of any information contained in this publication.<\/p>\n<p>Please refer here for AppVois: <a href=\"https:\/\/www.vpon.com\/app-market-analysis\/\">AppVois presents data based app market analysis! | Vpon Big Data Group<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-033bb9f elementor-widget elementor-widget-text-editor\" data-id=\"033bb9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u258cPlease<a href=\"https:\/\/www.vpon.com\/contact-us\/\"> contact us<\/a> if you have any further enquiries.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A wide spectrum of media outlets and channel fragmentation provide mobile users with an abundance of choices to receive news and enjoy entertainment. Despite the blooming of social media and discussion forums, TV, news and entertainment apps remain a mainstay. The fierce competition and the enormous fragmentation of audience usage, time and behaviour appear to &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.vpon.com\/en\/blogs\/hong-kong-news-and-entertainment-apps-analysis-with-appvois\/\"> <span class=\"screen-reader-text\">\u3010Vpon Media Report\u3011Hong Kong News and Entertainment Apps Analysis with AppVois<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[195],"tags":[57,211],"acf":[],"_links":{"self":[{"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/posts\/50327"}],"collection":[{"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/comments?post=50327"}],"version-history":[{"count":24,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/posts\/50327\/revisions"}],"predecessor-version":[{"id":52179,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/posts\/50327\/revisions\/52179"}],"wp:attachment":[{"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/media?parent=50327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/categories?post=50327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vpon.com\/en\/wp-json\/wp\/v2\/tags?post=50327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}