Campaign performance is not just your concern, it is also Vpon’s motto - Data Drives Transactions! Vpon provides you with the best return on your investment through Big Data analysis and the latest mobile technologies, supported by a group of dedicated data scientists and experienced campaign managers.
- Ad Conversion Rate
- Thanks to the continuous collection of data and prediction model, you can reap the benefits of mobile marketing through traceable attributions and monitor the performance efficiently.
- App Download
- Vpon can help you refine audience profiles to increase App download volumes and usage, building up a loyal population of users for your Apps.
- Return on Investment (ROI)
- Applying the RFM model can develop a deeper understanding of consumer behavior, while the “look-alike” technology can target high potential customers and drive return visits to your e-Commerce websites.
4-stage Optimization Strategy
- Audience-oriented Data Accumulation
- Define audience within target segments
- Expand impressions and accumulate effective conversions
- Multidimensional Optimization
- Optimize multidimensional targeting strategy through both manual and machine learning
- Enlarge customer base via Look-alike technology to target like-minded audience
- Artificial Intelligence (AI) Tracking
- Enhance performance via optimized real-time bidding engine, along with manual adjustments on ad frequencies, period setting, etc.
- Analyze results with lower costs
- Performance Stabilization
- Stabilize performance and allocate budgets on acquiring new users
- Exert full advantage of long-term data marketing