• Vpon Taiwan obtain both ISO 27001 and ISO 27701 Certification

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Unlocking The Secret To Video Advertising Trends

In the age of the never-ending influx of livestreaming content, video has won the race in grabbing eyeballs in a shorter time and grasping the hearts of consumers when compared to text, thus becoming the golden child of driving sales for major brands and corporations. Apart from the traditional televised advertisements and outdoor billboards, smart TV, OTT streaming platforms are the hottest platforms for video advertising. To maximize your exposure with limited resources in the kaleidoscope of videos on various platforms, combining all tools to achieve an all-rounded effect and analyzing data from multiple angles is essential for exposure and brand imagine-building goals. Video advertising trends To maximize your exposure with limited resources in the kaleidoscope of videos on various

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Vpon Taiwan obtain both ISO 27001 and ISO 27701 Certification

Vpon Taiwan is pleased to announce the obtainment of ISO 27001 (Information Security Management) and ISO 27701 (Privacy Information Management) Certification from British Standard Institution (BSI), becoming a very few big data company to attain both certifications and setting an exciting milestone for the data industry. Vpon is rooted deeply in the big data industry, serving as the longtime provider of professional data solutions for governments and corporations alike. Our multi-industry clientele includes those of government agencies, finance, tourism, retail and transportation. By being certified for both ISO 27001 and ISO 27701, Vpon Taiwan sets the bar for the data security industry through its abundance of mobile data, building the data economy ecosystem with like-minded partners at the top of the data industry. ISO 27001 is an internationally recognized management framework for information security, businesses must establish an internal system to meet the standard’s requirements. The requirements include documented information security policies, strengthening information security protection, protection of communication assets

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Unlocking The Secret To Video Advertising Trends

In the age of the never-ending influx of livestreaming content, video has won the race in grabbing eyeballs in a shorter time and grasping the hearts of consumers when compared to text, thus becoming the golden child of driving sales for major brands and corporations. Apart from the traditional televised advertisements and outdoor billboards, smart TV, OTT streaming platforms are the hottest platforms for video advertising. To maximize your exposure with limited resources in the kaleidoscope of videos on various platforms, combining all tools to achieve an all-rounded effect and analyzing data from multiple angles is essential for exposure and brand imagine-building goals. Video advertising trends To maximize your exposure with limited resources in the kaleidoscope of videos on various platforms, combining all tools to achieve an all-rounded effect and analyzing data from multiple angles is essential for exposure and brand imagine-building goals. 1. Reels are all the rage, so grab attention in 10 seconds In the age of the

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AppVois presents data-based app market analysis!

In the age where everyone’s hands are glued to their phone, mobile phones are installed with apps to handle the needs of everyday life. Through analysing the trends in the app market, brands and corporations can improve their products and services by directly identifying targeted user profiles and behavioural needs. Vpon’s AppVois is a proprietary data analytics platform for the app market. With its extensive database, AppVois provides comprehensive insight on every app’s user preferences, trends on different app categories, competitive product trends and general trends of the app market, allowing AppVois users to grasp the everchanging app market. About AppVois Vpon’s AppVois strives to provide high value data and assist corporations to reach commercial goals, from brand expansion, finding new marketing leads, user retention and finding cross-industry partners. Brand owners, app developers or marketers can make the most out of AppVois services through practical application. AppVois provides a clearly visualised analytical interface that allows unrestricted usage anytime and anywhere,

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What really is big data and how do we maximise it?

What is Big Data? Introduction and Analytics

Data analysis has been the hot topic in this digital era, but what really is big data? How could we use data insight to improve decision-making? Keep reading as we are going to breakdown the 3 key actions of big data application with real life examples, and the best practices on your big data journey.  What really is Big Data? In short, big data is larger, more complex data set from a range of structured and non-structured data source. Structured data is data that adheres to a pre-defined data model and is therefore straightforward to analyse. Examples of structures data includes Excel files or SQL databases. What define Big Data are the characteristics commonly referred to as the 4Vs: Unstructured data is the ‘human information’ that either does not have a predefined data model or is not organised in a pre-defined manner, and it is of the most concern and accounts for 90% of Big Data information. Examples of unstructured data includes things

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【Data Report】Growing Opportunities in Taiwan’s Financial Industry Under COVID-19

The Rise of Global Fintech under the Pandemic – Four Competitive Advantages Despite the COVID-19 pandemic has greatly impacted all walks of life, it has become the accelerator of fintech development. In line with the establishment of virtual banks, both the digital banks and traditional banks have fastened their pace of digitalization, intensifying the competition of banking industry in Taiwan. In response to this trend, Vpon leverages our sophisticated data analytics capability to release this insight report, exploring the significant findings of these digital banks and revealing the development behind the industry. The Rise of Global Fintech under the Pandemic – Four Competitive Advantages The above competitive advantages have driven the development of fintech, attracting more banks and financial institutions to adopt fintech into their value chains. Taiwan’s Banking Industry Overview Traditional bank is still the majority currently. Apart from providing services in physical outlets, some of them have Apps to offer basic banking services. On the other hand, digital

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