• Global View Monthly | The Craze of Big Data: A “True” Big Data Company in Taiwan?

    Meet Vpon

    A leading big data company in Asia

The COVID-19 (Coronavirus) Outbreak Resulted in Mobile Economic Boom! Identify New Business Opportunities with Big Data.

Due to the recent COVID-19 outbreak, it has posed significant changes in the mobile economic growth. Our recent data insights report reveals that the App users in the “daily shopping category”, “entertainment category”, and “news category” have the highest percentage growth while we have seen notable decline in the “travel category” after the outbreak. A surprising results have seen that the download rate of “video conferencing App” has a triple digit growth as more people work from home to avoid cluster infection occurred in workplace.

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TechOrange Interview | Adopting data-driven approach in acquiring new potential cardholders

Our Chief Operating Officer, Arthur Chan, has been featured in a recent exclusive interview with TechOrange to share his insights on the common traditional digital marketing approach that clients often adopt to reach its defined target audience. Like many aspects of marketing, it involves a lot of resources in the repeated trial and error process resulting in significant increase in marketing cost and eventually decrease labor efficiency. Clients should begin adopting the use of Big Data analytics in defining the right audience segment and make better business decision which ultimately enable continuous business growth.

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