How We Collect Information
Online web environment: (desktop, tablet, and smartphone browsers)
Vpon "tags" visitors to its partners' websites with browser cookies. Users tagged by Vpon are given a technical identifier. At no point does Vpon collect identifying personal data such as your name or address.The browser cookies track the pages viewed by the visitor and pages visited of the partner for whom Vpon is delivering ads. Pixel tags are used by Vpon to transfer browsing data from visitors of our partner's websites to Vpon's servers.
Other environments (Mobile applications)In environments that do not support cookies, like mobile applications, we may use other similar technologies for the same purpose of cookies. To serve our ads in mobile applications we collect identifiers, such as Google Advertising ID or IDFA depending on the operating system of your mobile device. These identifiers consist in a string of technical and random characters singling out your device that Vpon stored by Vpon with a hash (non reversible encrypting method).
Information We CollectNon-Personally Identifiable Information. Non-Personally Identifiable Information, or "Non-PII", is information that, by itself, does not identify a specific individual. Vpon may collect Non-PII while you are visiting the Site or the Web site of one of Vpon's advertisers or Web publishers (collectively referred to as "Business Customers"). While providing the Services, Vpon may collect Web Surfing Data such as web surfers' IP addresses, web pages that have been visited, time and date, and whether or not a web surfer clicked on various advertisements ("Web Surfing Data"). If you choose to click on an advertisement, Vpon may provide Non-PII to the advertiser and Web publisher.
Personally Identifiable InformationPersonally Identifiable Information, or "PII", is data that can be used directly to contact or identify you, and may include, but is not limited to, your name, phone number, email address and home address. When using services offered through Vpon or its Business Customers, you may choose to enter your name, contact information, and/or other personal information. Other than personal information collected by Vpon on its own Site (in such cases, you will have clear notification that we are collecting this information so that you can choose not to provide it), Vpon has no use for PII and will take all precautions to avoid receiving PII from our customers and partners. Due to the nature of the Internet, however, Vpon cannot completely control the type of information that others may send to our servers. If Vpon is made aware that it received PII, it will use all efforts to remove that information from its records. In addition, if it is made aware that it has inadvertently passed PII to its customers or partners, it will use all efforts to ensure they remove that information from their records.
Use of the Information We Collect
Use of Non-PIIThe Non-PII that Vpon collects is used for enhancement of our services, marketing, and to more effectively match advertisements and website content to your interests. Vpon may also use Non-PII to better target content to users in an effort to create a personally relevant experience. The data are also used to predict responses to advertisements and to help determine which ads perform best and which content is most appropriate for different individuals. Vpon provides most data in the aggregate form, but may provide user-level Non-PII to its partners, to enable them to reach their desired audiences and for reporting purposes.
Use of Personally Identifiable InformationIf you provide us PII on our own Site, we use your PII to respond to your inquiries. Vpon does not provide PII to Business Customers or other third parties unless the nature of your inquiry concerns products or services provided by one of our Business Customers, then we will provide that information only to that Business Customer so that they may attempt to provide you with information regarding the products or services you inquired about.
Vpon's Services interfaces with the following entities:
Our Business Customers' Web SitesIn some cases, our customers can choose to use our ad tags to pass information to buyers about you, such as demographic information you have previously volunteered to them (for example, during the registration process) so long as they have the right to use this information for ad selection. Our policy forbids such information to be PII, and if we are made aware that we were unknowingly passed PII, we will purge such information from our servers and request that such customer cease sending us such information. We are not responsible for the privacy practices of these web sites and you should check the applicable privacy policies of such web sites you visit to determine how they handle any information they collect from you.
Ad BuyersThe ads delivered as a result of our Services may be served by third parties that may use their own cookies and/or other data collection tools. In addition, the ads themselves may also contain links to other websites with their own cookies and/or other data collection tools.
Third Party Data ProvidersThird party data providers are companies that collect information about your behaviors through relationships with many of the web sites you visit. For example, many of them collect Non-PII about the content areas or pages of the web sites that you visit (e.g., "sports section" or "technology section"). Our partner with many of these third parties to enable customers to reach their desired audiences based on their interests and for reporting purposes.
Use Opt-Out ProcedureIf you do not want Vpon to target ads to you on web sites based on interests or preferences inferred from information we have about you, you can opt-out using procedures below.
Online web environment: (desktop, tablet, and smartphone browsers)You can opt out of Vpon's service by visiting the followings links. Please note that these platforms allow you to opt out of interest-based advertising delivered by registered members on the current browser you are using. The opt-out process will place an opt-out cookie on your computer. Please note that if you delete, block or otherwise restrict cookies, you may need to opt-out again, or if you use a different computer or Internet browser, you may need to opt-out on each browser.
Other environments (Mobile applications)
Android Users (version 2.3 and above)
To use the "opt-out of interest-based advertising" option, follow the instructions provided by Google here: Google Play Help. If you don't have the Google Play Services installed on your device, you won't receive Vpon services.Please note that this is a device setting and will disable interest-based ads from all providers, and not just for Vpon
iOS users (version 6 and above)
To use the "Limit Ad-Tracking" option, follow the instructions provided by Apple here: Apple Support CenterPlease note that this is a device setting and will disable interest-based ads from all providers, and not just for Vpon