Vpon

By optimizing ad delivery strategy through Artificial Intelligence, Uber successfully attracted over millions of app installations.

Multi-dimensional Optimization
Multi-dimensional Optimization
Artificial Intelligence (AI)
Artificial Intelligence (AI)
Outstanding Ad Performance
Outstanding Ad Performance

Vpon has been a trustworthy partner when it comes to boost installation and first transaction rate through mobile ads for Uber China. Vpon constantly optimized the campaign performance through multiple dimensions and digged out customer insights for our client when Uber first entered the new market. This case study has bagged the Top Mobile Awards in Big Data Marketing Category, proving the outstanding capability of Vpon’s big data analytics.

Ad Delivery Strategy: Heightening Installation Rate While Lowering Cost

    Ad Delivery Strategy

Location & Time Optimization

Installation Rate by Cities

Installation Rate by Cities

Installation Percentage by Time Periods

Installation Percentage by Time Periods



Creative Optimization

We ran A/B testing to maximize the usage of the most effective creative and encourage call-to-actions.

Creative Optimization

Mobile Behavior Optimization

Transportation
3.6X
Transportation
News
3.5X
News
Travel
3.0X
Travel

It is more likely for users who have downloaded transportation, news, and travel-related apps to download an Uber mobile app. The analytics shows that these groups of users show a higher interest.




Algorithm Optimization

Tailor-made Algorithm Built by Data Scientists
Tailor-made Algorithm Built by Data Scientists
Constant and Real-time Optimization Through Machine Learning
Constant and Real-time Optimization Through Machine Learning
High Potential User Prioritization to Bid Ad Impressions via RTB (Real-time Bidding)
High Potential User Prioritization via RTB (Real-time Bidding)


Increase ROI for Ad Investments

Cost per Installation (CPI)

Cost per Installation (CPI)

Cost per First Transaction (CPFT)

Cost per First Transaction (CPFT)


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