By optimizing ad delivery strategy through Artificial Intelligence, Uber successfully attracted over millions of app installations.
- Multi-dimensional Optimization
- Artificial Intelligence (AI)
- Outstanding Ad Performance
Vpon has been a trustworthy partner when it comes to boost installation and first transaction rate through mobile ads for Uber China. Vpon constantly optimized the campaign performance through multiple dimensions and digged out customer insights for our client when Uber first entered the new market. This case study has bagged the Top Mobile Awards in Big Data Marketing Category, proving the outstanding capability of Vpon’s big data analytics.
Ad Delivery Strategy: Heightening Installation Rate While Lowering Cost
Location & Time Optimization
We ran A/B testing to maximize the usage of the most effective creative and encourage call-to-actions.
Mobile Behavior Optimization
It is more likely for users who have downloaded transportation, news, and travel-related apps to download an Uber mobile app. The analytics shows that these groups of users show a higher interest.
- Tailor-made Algorithm Built by Data Scientists
- Constant and Real-time Optimization Through Machine Learning
- High Potential User Prioritization via RTB (Real-time Bidding)