A dating App from Japan made its grand debut in oversea markets with the help of targeted mobile ads.
- Data Insights
- Machine Learning & A.I. Algorithm
- Number of Downloads Surged
Dating websites used to monopolize the dating market. In the mobile era, matchmaking Apps break the boundaries of time and space, and users can always grasp the opportunity to meet someone via phones.
A popular dating App in Japan chose Vpon as its marketing partner when entering Taiwanese market. After the mobile ad promotion, the monthly number of the App downloads grew 346% for the iOS, and 163% for the Android. Excellent results!
- Cumulative Data
Through Vpon’s ad networks, ads were delivered in over 10,000 traditional Chinese Apps to reach smartphone users across Taiwan and to accumulate multi-dimensional data.
- Audience Profile Model Development
Data scientists analyzed highly interactive users’ preferences, time period, age, etc, to define the high-potential download population and the look-alike group.
- A.I. Algorithm
The audience profile gained from the ad networks established a strong foundation for conducting machine learning and artificial intelligence calculus in DSP (Demand-side Platform).
Result: Audience Profile Data Boosts Downloads Effectively
- 1st stage: Through Vpon’s ad networks, Vpon could obtain audience profiles of those who downloaded the App.
- 2nd stage: Based on the audience profiles collected from the previous stage, Vpon DSP successfully found the target audience via look-alike audience targeting, leading to trigger App downloads effectively.
Key To Success
- Data Collaboration
- Thanks to the data of user profiles shared from the client, Vpon was able to build a model based on user characteristics and implement look-alike targeting for ad delivery in a short period of time.
- Multi-channel Approach
- Vpon accumulated the profile analysis of high-potential downloaders from the first stage. During the next stage, Vpon deployed its DSP to broaden the reach and implemented both look-alike targeting and retargeting strategy, making it successful to increase conversion rate.
- Data Insights
- Vpon analyzed data from multiple dimensions, such as time period, workweek/ weekend, operating systems, App preferences, and so on to continuously optimize ad delivery strategies. This analysis provided valuable insights into reaching high-potential audience and promoting App downloads successfully.