An award-winning mobile marketing campaign that resonates with target audience in a deeper level.

Target Communication via Mobile
Customer Engagement

Coca Cola is known for its creativity to bring out a happy brand image to customers. With the latest technology, Coca Cola is able to communicate and spread the joy with its audience. This time, Vpon helped Coca Cola connect with its audience via mobiles.

Vpon came up with a mechanism which simulated movements to make a toast to friends in the form of an interactive mobile ad. The campaign "Coke Cheers" encourages customers to have cokes while dining out with friends in the middle of a busy week - Wednesday (aka little Saturday).

Target Audience

College Students & Young Professionals
High Addiction to Mobile Devices
Hanging Out with Friends
Dining Out Frequently


Step 1
Push rich media interstitial ads to target audience
Step 2
Invite friends through messaging App
Step 3
Open the link in the message and bump two devices to cheer
Step 4
After the toast, a nearby restaurant coupon is sent to both devices

The coupon is delivered based on location, online behavior, and predicative preference analytics.

Additionally, Vpon leveraged the location-based technology to firstly identify locations where target audience often gathered and delivered ads, then surprising users with the delivery of coupons of nearby restaurants that served Coca Cola. Based on customer analytics, the coupons differed even if customers were located in the same area. Behind this simple yet interesting interactive ad, it was all about big data.

With the right audience, the right message at the right time and right place, the campaign had a remarkable performance generating 3.5 times more click rate and 4 times more completion rate than average, greatly amplifying Coca Cola's brand DNA – "joy" and "share". Utilizing the mobile technology and big data analytics, the campaign "Coke Cheers" has also been gracefully recognized by several worldwide marketing awards including Festival of Media Global.



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